the travel foundation the travel foundation creating shared value in the gambia suzannah newham –...
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![Page 1: THE TRAVEL FOUNDATION The Travel Foundation Creating Shared Value in The Gambia Suzannah Newham – Industry Programmes Officer](https://reader035.vdocument.in/reader035/viewer/2022070305/5515173b550346a80c8b5e46/html5/thumbnails/1.jpg)
THE TRAVEL FOUNDATION
The Travel Foundation
Creating Shared Value in The Gambia
Suzannah Newham – Industry Programmes Officer
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ROOTS EXCURSIONBACKGROUND
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ROOTS EXCURSIONBACKGROUND
> BACKGROUND TO PROJECT
TF had existing programme of work in Gambia
Tour operators considering dropping Roots excursion
‘Mystery shopping’ exercise (2008)
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ROOTS EXCURSIONPROJECT OBJECTIVES
> OBJECTIVES
To create shared value by:-
Increasing revenue from excursion to Albreda and Juffureh
Ensuring a more equitable distribution of income
Reducing hassle and improve the customer experience
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ROOTS EXCURSIONACTION TAKEN
Stakeholder engagement
Community guides
Product development
Children’s craft centre
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ROOTS EXCURSIONCHALLENGES
Profit margins
Multi stakeholder representation
Community divisions
Children begging
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ROOTS EXCURSIONOUTPUTS
>CREATING SHARED VALUE:-
Increased income:
• £26,000 in income generated
More equitable distribution of income:
• Fair wages for 16 guides + ticket collector
• £7000 available in the community fund
• Income from sale of children’s crafts
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ROOTS EXCURSIONPOSITIVE OUTCOMES
> IDENTIFIED BY LOCAL STAKEHOLDERS
Increased income
More equitable share of tourism benefit
Improved relationships between the two villages
Significant reduction in hassle
> IDENTIFIED BY VISITORS
Excursion now rated as ‘excellent’ or ‘very good’
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ROOTS EXCURSIONSITUATION TODAY
Management of project handed over to GTB
Children’s centre handed over to NCAC
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ROOTS EXCURSIONONGOING ISSUES
Independent travellers
Tipping
Craft vendors
Community fund spending
Hassle
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ROOTS EXCURSIONLESSONS LEARNED
Hassle can be significantly reduced
Introducing fees/payments alone is not sufficient
Communities are not ‘homogenous’
All working for ‘the greater good’ is a challenge!
Model for Tour Operator excursion development
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THE TRAVEL FOUNDATIONQUESTIONS...
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Suzannah NewhamIndustry Programmes Officer