The TRIBOS® Story So Far • Initially developed for the marine market as a specialist paint protection

product by Hielaman and The Dow Corning Corporation• Tested, trialed and used by major manufacturers and distributors in all

target markets of Automotive, Marine, Aviation.• E.g. Nissan Europe, Aston Martin, Bentley, Mazda Malaysia, Sunseeker, Feadship,

Horizon, Dassault, Boeing.

• After treating several hundred Superyachts and Business Jets with a product that stands up to the harshest environments, we transitioned to the automotive market to deliver a product that actually works!

• Now able to offer co-branding packages worldwide with leading partners such as Toyota.

Feadship: “Our hull 678 treated with TRIBOS® made the yacht cleaning a light job even without mild soap - even exhaust marks!”

Benetti: “Since we’ve tried it we never use anything else”

Sunseeker: “We tested all leading products and TRIBOS® performed the best”

• TRIBOS® is a liquid polymer coating that forms an incredibly durable protective skin over the protected surface

• Because of the unique chemical compound the coating cures to form an extremely thin (0.5 microns) transparent layer that is not only durable but flexible too

• The polymer chemical bonds to the surface keeping it in place for longer • There are hundreds of polishes, wax’s and other protective coatings on

the market, none of them offer the durability that TRIBOS® can, wax’s simply wash off and other products can damage surfaces long term

• When cured TRIBOS® polymer creates an extremely smooth surface that increases gloss and improves depth of colour

Paint:• Protects paint surfaces from degradation • Improves gloss even on new paint surfaces • Makes surfaces easier to clean returning to a better than new shine with

a simple wash down • Empirically proven performance from Industry leading partners with

market leading technology and chemistry• Quality controlled detailed application procedures• Surface correction and rejuvenation option prior to protection, means

market open to used assets• Only treatment to successfully operate in the toughest marine

environments of salt water and high UV• Backed by a real warranty

Glass• Most durable windscreen and window protection available• Protection against pitting and glass degeneration• Professionally applied hydrophobic barrier provides:-

• All round improved visibility• Quicker de-icing and easier cleaning• Improved safety • Low maintenance • Improved wiper blade life

Alloy• A diamond hard ceramic coating • Specifically designed to resist

• Brake dust • Oil• Tar• all general road contaminants

• Makes cleaning so easy the dirt just falls off with a light washdown

Fabric • A high performance hydrophobic barrier for interior vehicle fabrics • Engineered to resist most liquids and stains• Gives you extra time to clean of spills and dirt

Unlike competitors, Toyota Total Protection with TRIBOS® delivers:• A technically superior product in the market • Professional Application Teams • Commercially competitive pricing • Extend profit opportunities to new and used vehicles alike increasing

customer base• Glass treatment improves customer safety while providing yearly

application profit opportunity• OE part number counting toward accessory targets• Increased opportunity to drive traffic back to the dealership and improve

CRM

Customer Retention for Toyota

The state-of-the-art glass treatments provide a way to improve customer retentionEvery time they drive in the rain the visual impact of the glass treatment reinforces

the quality of the protection on their car. The glass treatments have a durability guide of 6 months / 6,000 miles on the

windscreen and 12 months / 12,000 miles on other glass areas Once you have your glass treated you will not want to be without it. This gives dealers the opportunity to encourage customers back into the showroom

for repeat treatments, particularly if applied at the factory or pdi stage. Increasing this traffic can lead to more car sales opportunities, car inspections for

added business, and improved dealer association for future purchases.

Toyota Total Protection Program Support

• International team of Technical Support Staff who train and support, manufacturers, dealers and valeting teams– Online resource Phone, email, or Skype for any technical advice

• Audits to ensure ongoing quality • A fully mobile service to deal with any customer warranty claims should they arise

Warranty If you are familiar with paint protection you will know that there are warranties and

there are ludicrous claims that people make with the assumption that consumers will never bother to claim.

• Toyota total protection offers a product that actually works, that’s why TRIBOS® was created in the first place

• Our unique warranty wallet guarantees peace of mind offering full cover – Paint (3 years)– Glass (6 months/6k miles – durability guide)– Alloys (3 years)– Fabric (12 months)

• The warranty is Activated at www.triboscoatings.com

SummaryThe TRIBOS® offering is significantly different to that on offer from the current

conventional products on the market

• The technical superiority of the products• Our premium positioning• The application method used • The proven success in the worlds harshest environments • Application options; factory application/dealer self-application / professional

application.• Customer retention opportunity (glass)• Increased profitability potential to Toyota and its dealers

Marketing support and activity TRIBOS® is investing in an aggressive marketing plan for the period 2012-13 with

activity in the following areas:• Events and road shows • Advertising • Point of sale

– Both own brand and co branded

• E-marketing through CRM database– Both own brand and co branded

• Online presence• Promotions • Social media campaign and presence • Videos

– Both own brand and co branded

Marketing support and activity TRIBOS® will be working with key marketing media partners to enhance brand

awareness and build customer advocacyThis campaign will be key to launching TRIBOS in to the Malaysian market place Our media partners at PROTO Malaysia are the publishers of motor Trader Bike Trader

and Auto car and will be engaging in a program of promotion that touches all the key marketing areas of

• Press advertising • PR • Events • Onlinehttp://www.protomalaysia.com.my/products/index.html

Sales training and support activity TRIBOS® are able to offer sales training and support to help the roll out and

integration of TRIBOS in Toyota. This can include the development of sales aids, sales processes and supporting documentation and training sessions with your key staff

Online and E-marketingWe understand that today's consumer expects to engage with the brands they buy online

TRIBOS® have a fully established web presence and we are engaging in a long term global SEO campaign strategy to raise general awareness in online communities.

TRISBO® also create a quarterly news e-letter that is sent to the total global database in both Automotive and Marine sectors. This can also be used to promote key offers and promotions as well as partnerships

Our database has been grown organically over time and is constantly increasing in size through genuine interest and customers

Our social media channels include Linked in, Twitter, You tube and facebook where we constantly develop conversations with both consumer and the trade

We know that you will be impressed by the products and we have absolute confidence that you will be impressed by the ease with which they can be sold to new car owners and at service periods, producing exciting profits and satisfied clients.

Thank you for your time