the true cost of product content: how visual assets impact your bottom line

HOW VISUAL ASSETS IMPACT YOUR BOTTOM LINE

THE TRUE COST OF PRODUCT CONTENT

PHOTOGRAPHY INVENTED

1839

KODAK IS FOUNDED

1839 1888



KODAK IS FOUNDED

DIGITAL CAMERA INVENTED

1839 1888 1975


KODAK IS FOUNDED


1839 1888 1975 1991

WORLD WIDE WEB AVAILABLE TO PUBLIC



KODAK IS FOUNDED


FIRST PHOTO UPLOADED TO INTERNET

1839 1888 1975 1992 1991



KODAK IS FOUNDED


FIRST BOOK SOLD ON AMAZON


1839 1888 1975 1992 1991 1995


FIRST VERSION OF FLASH


KODAK IS FOUNDED




1839 1888 1975 1992 1991 1995 1996



FIRST CAMERA PHONE


KODAK IS FOUNDED




1839 1888 1975 1992 1991 1995

2000 1996




KODAK IS FOUNDED


FIRST CAMERA PHONE

DIGITAL CAMERAS OUTSELL FILM



1839 1888 1975 1992 1991 1995 1996

2003 2000



FIRST YOUTUBE VIDEO


KODAK IS FOUNDED


FIRST CAMERA PHONE




1839 1888 1975 1992 1991 1995 1996

2003 2005

2000



IPHONE INTRODUCED


KODAK IS FOUNDED


FIRST CAMERA PHONE


FIRST YOUTUBE VIDEO



1839 1888 1975 1992 1991 1995 1996

2003 2005

2007 2000




KODAK IS FOUNDED


IPHONE INTRODUCED

FIRST CAMERA PHONE


FIRST YOUTUBE VIDEO



1839 1888 1975 1992 1991 1995 1996

2003 2005

2007 2000 2010

IPAD INTRODUCED



ZAPPOS 200K PRODUCT VIDEOS


KODAK IS FOUNDED


IPHONE INTRODUCED

FIRST CAMERA PHONE


FIRST YOUTUBE VIDEO



1839 1888 1975 1992 1991 1995 1996 2012

2003 2005

2007 2000 2010

IPAD INTRODUCED



HTML5 INTRODUCED


KODAK IS FOUNDED


IPHONE INTRODUCED

FIRST CAMERA PHONE


FIRST YOUTUBE VIDEO



1839 1888 1975 1992 1991 1995 1996 2014

2003 2005

2007 2000 2010

IPAD INTRODUCED


2012




KODAK IS FOUNDED


IPHONE INTRODUCED

FIRST CAMERA PHONE


1 TRILLION PHOTOS TAKEN

IN 1YR

AMAZON SELLS 500M SKUS

IN U.S.

FIRST YOUTUBE VIDEO


1839 1888 1975 1992 1991 1995 1996

2003 2005

2007 2000 FIRST PHOTO UPLOADED TO INTERNET

2010

IPAD INTRODUCED

HTML5 INTRODUCED

2014


2012 2015 ? 2016

# IMAGES 4 72 PICK $1.00 $1.00 PACK $1.00 $1.00 SHIP $3.00 $3.00 CHECK IN $0.50 $0.50 PREP $0.25 $0.25 STAGE $0.50 $0.50 SHOOT $40.00 $40.00 QA $2.00 $2.00 REPACK $1.00 $1.00 SHIP OUT $3.00 $3.00

2,500 PRODUCTS $52.25 $52.25

$/IMAGE $13.06 $0.73

THE TRUE COST OF SHOOTING A PRODUCT IN 2016

A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES...

READY TO USE FOR ANY MARKETING NEED

MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS MARKETING CAMPAIGNS WHOLESALE IMAGES

MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGES CATALOG IMAGES

MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGES ALTERNATE VIEWS

MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGES ALTERNATE VIEWS WHOLESALE IMAGES

360° PRODUCT SPIN

CAN THEY FIND IT? 1.

40% of searches begin WITHOUT a product name or number

No ImageAvailable

Actual product may differ from image shown

22M buyers waste 6 hours-per-week

searching for parts

dollar value of wasted time $137B

$10B LOST in return orders due to

miscommunication in the ordering process

WILL THEY BUY IT? 2.

you need fresh, accurate, compelling imagery to satisfy your customer’s HUNGER FOR CONTENT

and to build PURCHASE CONFIDENCE

OUR BRAIN PROCESSES

VISUALS

60,000X FASTER

THAN TEXT

PEOPLE REMEMBER

80% OF WHAT THEY SEE AND

20% OF WHAT THEY READ

Online buyers spend 1/3 of their time looking at images

80% of buyers are very influenced by image quality and product information when making an online purchase decision

72% of buyers will bolt to a competitor’s website when product images are inadequate

CRITICAL IMPORTANT UNIMPORTANT

PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS

46%

36%

19% 15%

47% 52%

57% 54%

15% 4%

13%

21%

65% of senior marketing executives believe that visual assets are core to how their brand story is communicated

If there’s any doubt --- because of your photos --- you’re going to lose a sale

DEEP OPERATIONAL IMPLICATIONS 3.

WRONG PART

What’s the cost to your customers?

What’s the cost to your

WRONG PART

customers? or your customers’ customer?

$130M BUSINESS 3 ASSEMBLY PLANTS 1 MFG PLANT 35 MILE RADIUS

100,000 PRODUCTS

DOWNTIME IS MONEY

$33,000 PER MINUTE

OPEN 6 DAYS 6:30AM – 11:00PM AVG HOURLY REVENUE: $886 AVG DAILY REVENUE: $14,619 AVG WEEKLY REVENUE: $87,714

A NEW NORMAL 4.

You need to find the best way to quickly create COMPLETE BRAND CONSISTENT STANDARDS COMPLIANT product imagery

MEET DIVERSE PRODUCT CONTENT NEEDS

TODAY

ONLINE ADVERTISEMENTS

COUPONS & PROMO FLYERS

EMAIL CAMPAIGNS

MOBILE APPS

DATA SHEETS & BROCHURES

SOCIAL MEDIA

AMAZON

CREATE PRODUCT CONTENT ASSETS FOR THE FUTURE

VISUAL SEARCH

IMAGES ARE THE DRIVING FORCE OF YOUR E-COMMERCE BUSINESS

6% 360° & 3D PRODUCT PHOTOGRAPHY

4.2% ADDITIONAL PRODUCT COPY

3.8% VIDEO

2.4% ALTERNATE PRODUCT VIEWS

1.7% TECHNICAL DOCUMENTS

how enhanced content impacts sales

6% 47% 40% 50%

INCREASE IN TOP-LINE REVENUE

INCREASE CONVERSION RATES

DECREASE RETURN RATES

REDUCE CALL CENTER TIME

HISTORICAL VIEWPOINTS


COST CENTER

BUSINESS ASSETS


COST CENTER

BUSINESS ASSETS


COST CENTER

UNTAPPED OPPORTUNITY

SNAP36 2140 W. FULTON ST 844.762.7360 CHICAGO, IL 60612 WWW.SNAP36.COM

THANK YOU JEFF HUNT

[email protected]

SNAP36 •  Founded in 2008, reborn in 2012 •  Studio and HQ in Chicago, IL •  Inc. 5000 Fastest Growing in 2015 & 2016 •  998% 3 year growth •  Largest creator of 360° spin photography •  Exclusive, high-volume, photography technology

JEFF HUNT, CEO [email protected]

the true cost of product content: how visual assets impact your bottom line

Retail