the truth about loyalty points in customer loyalty points or crm
DESCRIPTION
Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.TRANSCRIPT
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I BELIEVE IN LOYALTY
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BUT NOT IN LOYALTY POINTS
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HERE’S WHY…
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ONE SUCH MAIL
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40 LITRES OF FUELS ANNUALLY
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40 litres X Rs. 74 per litre = Rs. 2,960
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Annual
Spends
72,000
60,000
1,08,000
2,40,000
4,80,000
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THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.