the truth about seo
DESCRIPTION
SEO For Developers: What SEO is and isn'tTRANSCRIPT
Search Friendly Web Development
Vanessa FoxFounder
NineByBlue.com
Nathan BuggiaLead Program Manager
Microsoft Webmaster Center
Vanessa Fox
Nathan Buggia
Webmaster Center• Am I being indexed?
• Are there any penalties?
• How to submit sitemaps?
---------------
• Support
• Feedback
• News
http://webmaster.live.com
And they need it by And they need it by when?!?when?!?
……and they need more and they need more tools, and data and tools, and data and technical info, and technical info, and
302s…302s…
Why should you care about SEO?
SEO != SPAM
SEO = Good design
Online Resources: www.aslistapart.orgwww.seomoz.orgwww.sitepoint.com
SEO = More Than Search
Less expensive to plan for SEO
Planning Design Development Test Production
$$$$
$
The Equation
Design for your
customers
Be smart about robots
Enjoy long-lasting success
Agenda
• How search engines work
• Building pages
• Architecting navigation
• Integrating Marketing
• Diagnosing SEO issues
Where to next?
http://janeandrobot.com http://ninebyblue.com
http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com
http://SearchDeveloperDay.com