the truth about social media for business - hervey bay chamber of commerce
DESCRIPTION
Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.TRANSCRIPT
The Truth About
Social Media for Business
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
2
4Who’s next?
You?
5
Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet
Show of hands
show of hands?
Weiner-‐gate
Tools
Don’t have 7me?
No time?
Monitor
Relax…
Just like real life!
Twi:er
1 referral in 24 hours
1. Facebook comments 2 referrals in 10 minutes
1. Facebook comments 8 referrals in 1 day
1. Facebook comments Facebook
INVEST
Blogging
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
26Remarkable content
Done the work
Email MarkeKng
$1 spent$41 return
Email is best. Remember 1995?
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?
Social Strategy -‐ Beginner
1. Set up pages
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ Intermediate
40Nurture with love
75% information
23% compare
2% ready to buy
41Universe
42Web Strategy System
43Measure & Improve
What would you do?
48
Up 55%
Up 107% (@replies)
Sales
55
“Train hard, win easy”
Sean Bowes
SocialMediaOnlineAcademy.com
www.bluewiremedia.com.au
Thank you.
www.bluewiremedia.com.au
If you’d like a hand with your social media, please get in touch!
!
[email protected]@Franklin_Adam
1300 258 394