the truth behind one love experience's incredible website transformation

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KEYDifferenceMedia.com The One Love Experience Website Experience

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KEYDifferenceMedia.com

The One Love Experience

Website Experience

CASE STUDY | 01

Low value lead capture o�er (no incentive to subscribe)

> Unwelcoming landing page

> Lacking information about both past and future events

One Love Experience’s website was outdated and had a setup that turned away visitors before they could learn what the organization is all about. One Love Experience needed a total redesign and a website that showcased their brand instead of concealing it from first-time guests.

Experience one love, one consciousness. One Love Experience brings empowered music, uplifting speakers, conscious vendors, and passionate people together in a 3-day event of ‘one love & one

consciousness’.

THE PROBLEM

ONE LOVE FEST

CASE STUDY | 02

Building a website is about building relationships. We wanted to start doing that from the second leads landed on One Love Experience’s website by focusing on the people, events, and ‘experiences’ behind One Love Experience.

By embedding tweetable quotes into the content of One Love Experience’s landing page, we encouraged shares and increased social media engagement.

Social media

OUR PROCESS

> No clear call to action or straightforward information on how to get involved

> Poorly set-up contact page, featuring an email directory and requiring leads to navigate to another page to access a contact form

> Generic, text-heavy about page

“Love is from the infinite. and will remain until eternity.” ~Rumi

CASE STUDY | 03

Throughout the website we gave visitors the option to grab their tickets now as they became interested in the di�erent speakers, artists, and workshops.

Clear calls to action

We created a gallery on the site’s landing page, giving images for everything from every speaker and artist involved to snapshots from past events. We also used background images that inspired the feel of One Love Experience.

Visually engaging

To fit with One Love Experience’s positive attitude, we created a bright, positive website with a color scheme and layout that brought out their best. We also focused on the people that make One Love Fest the experience that it is, reinforcing the organization’s ideals and focal point.

THE RESULTS

CASE STUDY | 04

One Love Experience brings great people together to experience great things. We built a website for them that allowed them to present those experiences in a visually engaging way true to their brand, increasing conversion rates with clear calls to action and social media integration.

> A focus on the artists, performers, and speakers that attracted leads

> Created a strong gallery of images from previous events

> Developed clear, value-driven o�ers to convert visitors into hot leads

> Call-to-action’s strategically placed throughout the website for optimal conversion rates

> Added social media integration, with tweets and Facebook posts embedded into the website

CASE STUDY | 05

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BEFORE/AFTER RESULTS

TURN YOUR WEBSITE INTO A LEAD-CONVERTING MACHINE!

Is your website capturing leads and selling them? Or is it nothing but a

deadweight, taking valuable time and resources with

nothing to show for it?

Turn your website into a strong marketing platform that will

convert leads and sell your brand for you.

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