the tv consumption report 2013 - nielsen …€¦ · 4 mrs brown's boys -who's a pretty...

2013

Nielsen TAM

THE TV CONSUMPTION REPORT

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ContentsThe TV Consumption Report

Nielsen TAM

1 Introduction 3

2 TV Landscape Overview 13

3 2013 Viewing Trends by audience 20

4 TV Addicts 77

5 2013 Channel Profiles 82

6 Five Year Viewing Trends 92

INTRODUCTION

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SUMMARY OF IRISH TV CONSUMPTION 2013

This section includes details on the following;

• Eight new opt-out channels

• Irish viewing in 2013

• Audience profile by age, gender and social class

• Top consolidated and time-shift programmes

• The top ten ‘Other’ Channels in 2013

A review of measurement changes and top line viewing trends

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IRISH TV MARKET CONTINUES TO EVOLVE IN 2013Eight new Irish opt-out channels and 1,097,767 more Irish ads

Source: Nielsen / TAM Ireland - Arianna, Adex, - No of Spots All Commercial Channels 2013-2012

CHANNEL Opt-Out Date

More4 1st January 2013

Alibi 26th March 2013

Watch 27th June 2013

TLC 1st October 2013

Nick Jr 2 15th October 2013

MTV Music 30th October 2013

Pick 11th November 2013

Challenge 12th November 2013

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IRISH VIEWING 2013

Source- Nielsen/TAM Ireland – Arianna –Total Ads, Total programmes, Avg Mins Pn by activity– Mon-Sun 0300-2659 - January to December 2013 – Live, VOSDAL, Time-shift by Day, Consolidated

Ireland TV Advertising

6,099,034 Ads shown in 2013 on subscribing channels

483,722 Programmes in 2013 on subscribing channels

Time-shift viewing represents an average uplift of 9.5% for Individuals

Ireland Average daily viewing 2013

3hrs 16 min Individuals

3hrs 28 min Adults 15+

2hrs 20 min Children

Higher time-shift viewing uplifts of 17.4% for Adults 15-34 and

16.1% for Adults 25-44

Adults 15+ preferred viewing day is Sunday,

Children prefer Saturday

Adults 15+ watched almost three and a half hours of TV per day in 2013

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TSV VIEWERS PROFILE YOUNGER THAN LIVE VIEWERS

Source: Nielsen/TAM Ireland – Arianna –Audience Profiles – January to December 2013 – Live, Time-shift

11.9

14.7

21.7

37.6

15.2

21.2

16.3

11.8

34.9

14.8

Live

Time-shift

*Children Adults 15-34 Adults 35-44 Adults 45-54 Adults 55+

5.7

8.4

6.4

7.6

41.5

33.5

46.4

50.5

Live

Timeshift

Boys Girls Men 15+ Women 15+

29.4

43.2

64.1

53.2

6.5

3.6

Live

Time-Shift

Adults ABC1 (Adults 15+) Adults C2DE (Adults 15+)

By Age Group

By Social Class (Adults 15+) By Sex

The Adults ABC1 time-shift profile is almost 14% higher than their live profile

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No DESCRIPTION CHANNEL DOW DATE TIME TVR 000s

1 The Late Late Toy Show RTÉ One Fri 29-11-2013 21:36 - 23:43 37.24 1,547.4

2 Love/Hate RTÉ One Sun 10-11-2013 21:30 - 22:30 26.88 1,116.8

3 The Sunday Game Live (All Ireland Football Final) RTÉ Two Sun 22-09-2013 15:26 - 17:41 25.61 1,064.2

4 Mrs Brown's Boys RTÉ One Sat 02-02-2013 21:12 - 21:43 25.28 1,029.7

5 Mrs Brown's Boys - Buckin' Mammy RTÉ One Wed 25-12-2013 21:26 - 21:59 21.98 913.1

6 The Sunday Game Live (All Ireland Hurling Final) RTÉ Two Sun 08-09-2013 15:30 - 17:44 21.41 889.4

7 Eurovision Song Contest RTÉ One Sat 18-05-2013 20:00 - 23:29 19.86 809.5

8 RTÉ News: Nine O'Clock RTÉ One Sun 20-01-2013 21:03 - 21:21 18.75 763.8

9 The Voice Of Ireland RTÉ One Sun 20-01-2013 18:33 - 19:59 18.65 759.7

10 RTÉ News: Six One RTÉ One Wed 13-03-2013 18:01 - 19:32 17.77 724.1

11 RBS Six Nations (Ireland v England) RTÉ Two Sun 10-02-2013 14:15 - 17:28 17.66 719.4

12 Operation Transformation RTÉ One Wed 27-02-2013 20:31 - 20:56 16.97 691.5

13 Fair City RTÉ One Wed 02-01-2013 20:04 - 20:29 16.97 691.3

14 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 16.93 689.8

15 The Late Late Show RTÉ One Fri 25-01-2013 21:36 - 23:39 16.82 685.3

16 The Rose Of Tralee RTÉ One Tue 20-08-2013 21:37 - 23:27 16.43 669.7

17 Coronation Street TV3 Mon 18-03-2013 20:30 - 20:56 16.37 667.1

18 At Your Service RTÉ One Sun 20-01-2013 20:33 - 21:00 15.99 651.5

19 World Cup 2014 Qualifier (Ireland v Austria) RTÉ Two Tue 26-03-2013 19:00 - 22:09 15.46 629.9

20 The Saturday Game Live (Hurling Replay: Clare v Cork) RTÉ Two Sat 28-09-2013 16:00 - 19:20 15.36 638.2

21 Prime Time RTÉ One Tue 28-05-2013 21:37 - 22:59 14.93 608.7

22 Room To Improve RTÉ One Sun 22-12-2013 21:29 - 22:28 14.78 614.0

23 The Irish Film And Television Awards RTÉ One Sat 09-02-2013 21:37 - 23:40 14.53 591.8

24 The Guard RTÉ One Thu 26-12-2013 21:25 - 23:05 14.17 588.6

25 The Voice Of Ireland - Results RTÉ One Sun 17-03-2013 21:32 - 22:03 14.03 571.5

TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Individuals – Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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26 Life On The Inside RTÉ One Mon 18-02-2013 21:35 - 22:29 13.99 570.0

27 Toy Story 3 RTÉ One Sat 16-02-2013 18:37 - 20:34 13.81 562.6

28 Hector Goes... RTÉ One Mon 14-01-2013 21:36 - 22:20 13.79 561.8

29 RTÉ News (Late) RTÉ One Sat 18-05-2013 23:34 - 23:44 13.62 555.5

30 The Saturday Night Show RTÉ One Sat 26-01-2013 21:46 - 23:02 13.53 551.2

31 World Cup Qualifier (Ireland v Sweden) RTÉ Two Fri 22-03-2013 19:00 - 22:11 13.29 541.6

32 Eastenders RTÉ One Tue 08-01-2013 19:29 - 20:00 13.17 536.4

33 The Santa Clause 2 RTÉ One Sat 23-11-2013 18:36 - 20:28 12.97 538.7

34 Dragons' Den Junior RTÉ One Sun 28-04-2013 21:31 - 22:30 12.96 528.4

35 Leap Year RTÉ One Wed 02-01-2013 21:30 - 23:12 12.81 521.8

36 Tommy Bowe's Bodycheck RTÉ One Sun 24-02-2013 21:30 - 22:28 12.62 514.0

37 The X Factor TV3 Sat 07-09-2013 19:59 - 20:58 12.53 520.5

38 Reeling In The Years RTÉ One Wed 02-01-2013 18:34 - 18:58 12.52 510.1

39 The X Factor: The Results TV3 Sun 15-12-2013 19:30 - 21:27 12.49 518.9

40 Dragons' Den RTÉ One Sun 21-04-2013 21:30 - 22:29 12.44 507.0

41 Guinness Autumn Rugby Internationals (Ireland v New Zealand) RTÉ Two Sun 24-11-2013 13:00 - 16:32 12.42 515.9

42 Neven Maguire: Home Chef RTÉ One Wed 06-02-2013 19:29 - 19:53 12.07 491.8

43 Rachel Allen's Everyday Kitchen RTÉ One Wed 30-10-2013 20:33 - 20:57 12.06 501.1

44 Six Nations (Ireland v Wales) RTÉ Two Sat 02-02-2013 12:30 - 15:50 11.95 486.9

45 Eco Eye RTÉ One Tue 12-02-2013 19:00 - 19:24 11.95 486.8

46 Prime Time: Riches From Rags RTÉ One Thu 25-04-2013 21:36 - 22:30 11.91 485.6

47 Ear To The Ground RTÉ One Thu 24-01-2013 20:34 - 20:59 11.88 484.1

48 Winning Streak RTÉ One Sat 02-02-2013 20:12 - 20:38 11.87 483.5

49 Inside Irish Nationwide RTÉ One Mon 11-02-2013 21:38 - 22:32 11.71 476.9

50 Unstoppable RTÉ One Wed 30-01-2013 21:37 - 23:16 11.66 475.2

TOP PROGRAMMES 2013 CONTINUED

Source: Nielsen/TAM Ireland – Arianna – Individuals – Top 50 programmes– All Commercial and BBC -Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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1 Love/Hate RTÉ One Sun 10-11-2013 21:30 - 22:30 8.91 370.2

2 The Late Late Toy Show RTÉ One Fri 29-11-2013 21:36 - 23:43 8.60 357.1

3 Mrs Brown's Boys RTÉ One Sat 02-02-2013 21:12 - 21:43 6.43 262.1

4 Mrs Brown's Boys - Who's A Pretty Mammy RTÉ One Sun 29-12-2013 21:30 - 22:10 5.38 223.7

5 Despicable Me RTÉ One Sat 22-06-2013 18:37 - 20:16 4.65 189.7

6 The X Factor TV3 Sun 15-09-2013 19:59 - 20:57 4.53 188.3


8 I'm a Celebrity… Get Me Out of Here! 3e Fri 22-11-2013 21:00 - 21:58 3.74 155.5

9 Revenge RTÉ Two Tue 08-01-2013 21:56 - 22:45 3.65 148.6


11 Fair City RTÉ One Thu 10-01-2013 20:03 - 20:29 3.36 137.0


13 Raw RTÉ One Sun 27-01-2013 21:30 - 22:31 3.31 135.0

14 Eastenders BBC1 Tue 08-01-2013 19:28 - 19:56 2.95 120.0


16 Emmerdale TV3 Wed 09-01-2013 19:00 - 19:25 2.68 109.4

17 Ant & Dec's Saturday Night Takeaway TV3 Sat 16-03-2013 19:01 - 20:16 2.64 107.6



20 Britain's Got Talent TV3 Sat 04-05-2013 19:15 - 20:14 2.53 103.3

21 Deception TV3 Mon 07-01-2013 22:01 - 22:57 2.50 102.0


23 Downton Abbey TV3 Wed 30-10-2013 21:00 - 22:00 2.48 103.2

24 Homeland RTÉ Two Tue 17-12-2013 21:00 - 22:03 2.46 102.1

25 Top Gear BBC2 Sun 10-03-2013 20:02 - 20:59 2.42 98.8

TOP TIME-SHIFTED PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Individuals – Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Time-shift

Top programmes recorded and played back at ‘play’ speed within seven days (168 hours from broadcast).

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26 Don't Tell The Bride RTÉ Two Thu 21-02-2013 21:30 - 22:27 2.32 94.6

27 Eastenders RTÉ One Thu 10-01-2013 19:29 - 20:00 2.22 90.6

28 Damo And Ivor RTÉ Two Mon 14-10-2013 22:01 - 22:30 2.22 92.4

29 The Fall RTÉ One Sun 26-05-2013 21:30 - 22:37 2.16 87.9

30 Geordie Shore MTV Tue 19-02-2013 22:00 - 22:58 2.05 83.5

31 Bolt RTÉ One Sat 20-04-2013 18:38 - 20:23 2.02 82.3


33 Dallas TV3 Mon 20-05-2013 22:00 - 22:55 2.02 82.2



36 Tallafornia TV3 Fri 15-03-2013 22:01 - 22:35 1.97 80.4

37 Anchorman: The Legend Of Ron Burgundy RTÉ Two Fri 20-12-2013 21:30 - 23:10 1.97 81.8

38 Falling For a Dancer TV3 Tue 31-12-2013 20:58 - 22:56 1.95 81.1

39 Shrek The Third RTÉ One Sat 23-03-2013 18:37 - 20:03 1.83 74.7

40 The Apprentice BBC1 Wed 10-07-2013 21:00 - 21:58 1.81 73.9

41 Celebrity Masterchef Ireland RTÉ One Sun 28-07-2013 21:30 - 22:28 1.78 72.7

42 Bridesmaids RTÉ One Wed 25-12-2013 22:05 - 24:00 1.75 72.8

43 Fred Claus RTÉ One Sat 16-11-2013 17:25 - 19:59 1.74 72.5

44 Cloudy With A Chance Of Meatballs RTÉ One Sat 07-09-2013 18:35 - 20:00 1.74 72.4

45 Home And Away RTÉ One Fri 18-01-2013 13:28 - 13:52 1.73 70.4

46 The Apprentice: The Final BBC1 Wed 17-07-2013 20:00 - 21:58 1.72 70.0


48 Communion Day RTÉ One Mon 04-03-2013 21:35 - 22:30 1.65 67.2

49 Love/Hate RTÉ Two Fri 02-08-2013 22:01 - 22:58 1.64 66.8

50 The Great Irish Bake Off TV3 Thu 07-11-2013 21:00 - 22:06 1.63 67.6

TOP TIME-SHIFTED PROGRAMMES 2013 CONTINUED

Source: Nielsen/TAM Ireland – Arianna – Individuals – Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Time-shift

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TOP TEN OTHER* CHANNELS 2013Non-subscribing channels are reported within ‘Other’

NUMBER CHANNEL SHARE 000s

1 Film 4 0.89 5.0

2 ITV2 0.83 4.6

3 Disney Junior 0.72 4.0

4 ITV3 0.70 3.9

5 Disney Channel 0.54 3.0

6 Cbeebies 0.53 3.0

7 Channel 5 0.53 3.0

8 RTÉ News Now 0.50 2.8

9 RTÉ Junior 0.50 2.8

10 Film 4 +1 0.44 2.5

*Data for subscribing channels, BBC1 and BBC2 is reported separately as part of the Nielsen TAM ratings. All other available channels are identified and reported as ‘Other’.Source: Nielsen / TAM Ireland - Arianna, - Dayparts – Individuals - Top 10 channels within other based on All Day Share of Viewing 2013

TV LANDSCAPE OVERVIEW

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IRISH TV LANDSCAPE 2013TV Penetration and reception trends


• TV Homes penetration trend

• TV Universe trends – number of sets

• TV Homes by reception and reception type comparison

• Establishment survey data on new technologies delivering content to viewers

14

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TV UNIVERSE TRENDS - HOMESPeriod post switch-over shows decrease in TV penetration, slow recovery so far

Source: Nielsen/TAM Ireland Establishment survey data

97%96% 96%

96%

92%93%

94% 94% 94%

89%

90%

91%

92%

93%

94%

95%

96%

97%

98%JA

N 1

2

MA

Y 1

2

SEP

12

OC

T 1

2

NO

V 1

2

DEC

12

JAN

13

AP

R 1

3

SEP

13

TV Homes Penetration

TV PENETRATION

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TV UNIVERSE TRENDS – NUMBER OF SETSSets landscape has changed dramatically with analogue sets not being upgraded


48% 49% 49% 49%

61%59%

54%56% 57%

52% 51% 51% 51%

39%41%

46%44% 43%

0%

10%

20%

30%

40%

50%

60%

70%

JAN

12

MA

Y 1

2

SEP

12

OC

T 1

2

NO

V 1

2

DEC

12

JAN

13

AP

R 1

3

SEP

13

TV Sets

1 SET HOMES 2+ SETS HOMES

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TV HOMES BY RECEPTION 2013

14%

25%

12%16%

25%

47%

11%

17%

26%

46%

13%

48%

0%

10%

20%

30%

40%

50%

60%

Irish DTT UK DTT / FTA Satell ite Cable Sky

'Jan 13'Apr 13'Sep 13

% TV Homes by Reception Type 2013

Irish DTT has decreased as main reception type, while UK DTT FTA Satellite has increased


Other reception types may also have Saorview39% Of all TV Homes have IDTT either as a main or secondary reception

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Reception types compared

Source: Nielsen/TAM Ireland – Establishment Survey – September 2013 Reception

Irish DTTUK DTT FTA

SatelliteCable Sky

% of Homes 169,000 - 11% 275,000 - 17% 405,000 - 26% 735,000 - 46%

Channels received

Up to 8 Saorview channels, Aertel Digital

+ Radio channels

Up to 400 free-to-air channels

Up to 110 channels, incl. any or all of 37

subscribing

Up to 600 TV channels incl. any or all of 37

subscribing

Mode of reception

Aerial + set top boxAerial + integrated

digital TVSaorsat

Aerial + set top box ORAerial + integrated TV

(DTT)Satellite Dish (FTA)

UPC / Other analogueUPC / Other digital

cableMMDS

IPTV

Sky Satellite

Additional reception

39% of TV homes have Irish DTT overall

May also have Saorview, 70,000 have

no Irish DTT

May also have Saorview, or UK DTT /

FTA

May also have Saorview, or UK DTT /

FTA, or Cable

Subscription None None Yes Yes

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DELIVERING CONTENTNew technology and methods get content to viewers

Source- Establishment Survey – May 2013 fieldwork, September 2013 universes

72,000 (4%) homes claim to view TV content via tablet

61,000 (4%) homes claim to view TV content via mobile

127,000 (8%) TV homes own a Connected TV,

49,000 (39%) have them connected

81,000 (7%) TV homes use paid subscription to

download content

86,000 (5%) TV homes download

content to view on their TV set

306,000 (18%) homes claim to view TV via

laptop (TV & non-TV)

32,000 (3%) TV homes paid once off

subscription to download content

2013 VIEWING TRENDS BY AUDIENCE

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TV VIEWING TRENDS FOR KEY AUDIENCES

This section includes viewing trends for the following audiences;

Individuals

Adults 15+

Children

Adults 15-34

Adults 25-44

Adults 35+

Housekeepers

Housekeepers with Children

Viewing trends are included as follows;

• Average Minutes per person

• Consolidated uplift

• Solo and Co-viewing

• Number of Ad viewed per day

• Shape of Day weekday v weekend

• Shape of the Day - Light, Medium and Heavy viewers

Including viewing snapshot, shape of the day, distribution of viewing and Light Medium, Heavy analysis

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3

A u d i e n c e d e f i n i t i o n

Arianna allows us to define light, medium and heavy audiences.

This is done by creating Dynamic Audiences

which split a given group of viewers in three tiers (0 to 33%,

33 to 66% & 66 to 100%).

The corresponding percentages indicate 0 to 33% of time spent viewing for Light viewers, 33 to 66% of time spent viewing for

Medium viewers and over 66% of time spent viewing for Heavy

viewers.

2R e t

LIGHT, MEDIUM AND HEAVY VIEWERS*Shape of the day for Light, Medium and Heavy viewers versus the overall audience is included within this report

Once the Dynamic target creation completed, the sample and universe values for the target appear in the Dynamic audience information table,

along with their minimum and maximum time spent viewing.

*Dynamic audiences in this analysis were defined in Arianna with a base of National Audiences

INDIVIDUALS UNIVERSE SAMPLE ATSMIN

VIEWERMAX

VIEWER

Non-Viewer 5 18 00:00 00:00 00:00

Light 1,352 1,252 279:39 00:04 540:29

Medium 1,352 1,005 816:32 541:48 1129:48

Heavy 1,393 934 1904:46 1129:52 5718:26

Here, the base audience is National Individuals, with a universe of 4,102,000 and a sample size of 3,209. The dynamic audience of Total TV viewers contains 4,097,000 individuals, meaning that 5,000 individuals did not tune to Total TV during 2013 (here listed as “No viewers”).

Based on the total minutes going to Total TV, Light , Medium and Heavy viewership is defined . For example, Light viewers tuned to Total TV between 4 minutes and 540 hours 29 minutes across 2013. Within the Light viewer group the average viewer (within the sample of 1,252) watched the equivalent of 279 hours and 39 minutes of Total TV across 2013.

INDIVIDUALS

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INDIVIDUALS VIEWING SNAPSHOT

Average Daily Viewing 2013 Solo and Co-Viewing

Number of Ads viewed per day

Individuals watch 36 Ads per day

Consolidated Uplift 2013

9.5% All Day

12.2% Peak

Individuals spend half of their viewing time watching with someone else

Source: Nielsen/TAM Ireland – Arianna – Individuals– Mon-Sun 0300-2659 - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013

3hrs 16 min All Day1hr 50 min Peak

Preferred viewing day is Sunday, when Individuals view 3hrs 51 min

50.1

51.6

46.9

49.9

48.4

53.1

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

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INDIVIDUALS SHAPE OF THE DAY

0

5

10

15

20

25

30

35

40

45

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:00 - 21:29, 1,594,600 Individuals viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 1,621,600 Individuals viewing

Source: Nielsen/TAM Ireland – Arianna – Individuals -TVR by half hour – weekday v weekend– January to December 2013

Viewing peaks earlier at weekends, when there is also more viewing during daytime

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Distribution of National Individuals Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Individuals - All Day (0300-2659) and Peak (1800-2329) - % Average Viewing 000s by Activity – January to December 2013

89.4%

5.7% 6.5%3.3% 4.1%

91.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak

Live VOSDAL Time-Shift Days 1-7

% TIME-SHIFT VIEWED ON SAME DAY AS LIVE:All Day 63.4%

Peak 61.6%

INDIVIDUALS DISTRIBUTION OF VIEWING91% of Individuals all day viewing is watched live

42.1% of time-shift viewing for Individuals was watched in the first hour

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INDIVIDUALS - LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

*Individuals Individuals_Light Individuals_Medium Individuals_Heavy

Source: Nielsen/TAM Ireland – Arianna – Individuals - TVR by half hour – Mon-Sun 0300-2659 -Light Medium and Heavy viewers– January to December 2013

*Average Time Spent expressed in hours, minutes

INDIVIDUALS UNIVERSE ATS* MIN VIEWER MAX VIEWER

Non-Viewer 5 00:00 00:00 00:00

Light 1,352 279:39 00:04 540:29

Medium 1,352 816:32 541:48 1129:48

Heavy 1,393 1904:46 1129:52 5718:26

Over 50% of Heavy viewers are watching between 7 and 11 pm (1900-2259)

ADULTS 15+

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ADULTS 15+ VIEWING SNAPSHOT



Adults watch 39 Ads per day


9.5% All Day

11.2% Peak

Adults 15+ are almost 5% more likely to watch with someone else at weekends versus weekdays

Source: Nielsen/TAM Ireland – Arianna – Adults 15+– –Mon-Sun 0300-2659 -Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels - January to December 2013


Preferred viewing day is Sunday, when Adults view 4hrs 3 min

52.1

53.6

48.9

47.9

46.4

51.1

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

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ADULTS 15+ SHAPE OF THE DAY

0

5

10

15

20

25

30

35

40

45

50

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:00 - 21:29, 1,453,700 Adults viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 1,477,200 Adults viewing

Source: Nielsen/TAM Ireland – Arianna – Adults 15+ - TVR by half hour – weekday v weekend– January to December 2013

Weekday viewing is more concentrated during peak time (1800-2329)

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Distribution of National Adults 15+ Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Mon-Sun All Day (0300-2659) & Peak (1800-2329) - Adults 15+ - % Average Viewing 000s by Activity – January to December 2013

89.7%

5.5% 6.4%3.2% 3.9%

91.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 62.1%

ADULTS 15+ DISTRIBUTION OF VIEWINGVOSDAL is key, representing over 63% of all time-shifted viewing for Adults 15+

41.6% of time-shift viewing for Adults was watched in the first hour

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ADULTS 15+ - LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Adults 15+ Adults 15+_Light Adults 15+_Medium Adults 15+_Heavy

Source: Nielsen/TAM Ireland – Arianna – Adults 15+ - TVR by half hour – Light Medium and Heavy viewers– January to December 2013


Medium Adults viewers watched an average of 890 hours (37 days) of TV in 2013

ADULTS 15+ UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer4 00:00 00:00 00:00

Light1,122 293:56 00:04 581:02

Medium1,120 890:11 581:27 1243:05

Heavy1,157 2026:18 1243:26 5718:26

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1 The Late Late Toy Show RTÉ One Fri 29-11-2013 21:36 - 23:43 33.51 1,146.8

2 Love/Hate RTÉ One Sun 10-11-2013 21:30 - 22:30 30.82 1,054.8

3 The Sunday Game Live (All Ireland Football Final) RTÉ Two Sun 22-09-2013 15:26 - 17:41 27.99 957.7









12 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 19.41 656.9














ADULTS 15+ TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 15+– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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34 World Cup Qualifier (Ireland v Sweden) RTÉ Two Fri 22-03-2013 19:00 - 22:11 14.39 486.9






40Guinness Autumn Rugby Internationals (Ireland v New Zealand)

RTÉ Two Sun 24-11-2013 13:00 - 16:32 13.65 467.2



43 Up For The Match RTÉ One Sat 07-09-2013 21:37 - 23:08 13.34 456.4



46 Nationwide RTÉ One Wed 06-02-2013 19:00 - 19:25 13.23 447.8




50 Neven Maguire Christmas Special RTÉ One Mon 09-12-2013 20:33 - 20:59 12.95 443.1



CHILDREN

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CHILDREN VIEWING SNAPSHOT



Children watch 21 Ads per day


12% All Day

16.1% Peak

Source: Nielsen/TAM Ireland – Arianna – Mon-Sun 0300-2659 - Children - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Saturday, when Children view 2hrs 53 min

35.5

36.5

33.6

64.5

63.5

66.4

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

Children view almost 65% with someone else across the week

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CHILDREN SHAPE OF THE DAY

0

5

10

15

20

25

30

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:19:30 - 19:59, 167,400 Children viewing

WEEKEND AVERAGE TVR PEAK:19:30 - 19:59, 194,000 Children viewing

Source: Nielsen/TAM Ireland – Arianna – Children - TVR by half hour – weekday v weekend– January to December 2013

Over 15% of Children watch TV between 9.30am and 5pm on weekends

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Distribution of National Children Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Mon-Sun All Day (0300-2659) & Peak (1800-2329) - Children - % Average Viewing 000s by Activity – January to December 2013

86.6%

6.8% 7.7%4.1% 5.7%

89.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 57.4%

CHILDREN DISTRIBUTION OF VIEWINGOver 86% of peak time viewing for Children is live

45.8% of time-shift viewing for Children was watched in the first hour

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CHILDREN - LIGHT, MEDIUM & HEAVY

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

*Children Children_Light Children_Medium Children_Heavy

Source: Nielsen/TAM Ireland – Arianna – Children- TVR by half hour – Light Medium and Heavy viewers– January to December 2013


1930-1959 is the highest rated half hour for light viewing Children

CHILDREN UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer 0 00:00 00:00 00:00

Light 230 225:02 00:15 410:17

Medium 230 575:10 411:34 746:43

Heavy 238 1136:16 747:09 3957:01

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7 The Santa Clause RTÉ One Sat 09-11-2013 18:36 - 20:19 18.08 132.5

8 Bolt RTÉ One Sat 20-04-2013 18:38- 20:23 16.85 113.9


10 The Santa Clause 3: The Escape Clause RTÉ One Sat 14-12-2013 18:37 - 20:14 14.96 109.7




14 Yogi Bear RTÉ One Sat 05-10-2013 18:52 - 20:20 14.15 103.7


16 Deck The Halls RTÉ One Sat 07-12-2013 18:37 - 20:15 13.36 98.0




20 RTÉ News: Nine O'Clock RTÉ One Fri 29-11-2013 21:02 - 21:28 12.05 88.3


22 Disney's A Christmas Carol RTÉ One Sat 21-12-2013 18:37 - 20:16 11.56 84.7

23 Madagascar RTÉ One Sat 30-03-2013 18:36 - 20:03 11.20 77.2

24 Garfield 2 RTÉ One Sat 09-02-2013 18:38 - 19:59 11.17 77.1


CHILDREN TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Children– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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27 Christmas Toys TV3 Fri 29-11-2013 19:59 - 20:24 10.67 78.2

28 Home Alone 2: Lost In New York RTÉ One Mon 23-12-2013 15:32 - 17:39 10.40 76.2

29 Fred Claus RTÉ One Sat 16-11-2013 17:24 - 19:59 10.23 75.0

30 Monsters, Inc RTÉ One Sat 29-06-2013 18:36 - 20:14 10.21 69.0


32 The Pacifier RTÉ One Sat 02-03-2013 18:35 - 20:17 9.65 66.6

33 Bedtime Stories RTÉ One Sat 23-02-2013 18:36 - 20:19 9.25 63.8

34 Fair City RTÉ One Sun 20-01-2013 20:03 - 20:30 9.19 63.4

35 Chronicles Of Narnia, The: The Voyage Of The Dawn RTÉ One Sat 09-03-2013 17:25 - 19:54 9.14 63.0

36 Tangled RTÉ One Thu 26-12-2013 14:52 - 16:33 9.14 67.0



39 Kung Fu Panda 2 RTÉ One Sat 28-12-2013 18:36 - 20:03 8.97 65.8

40 How To Train Your Dragon RTÉ One Sat 19-10-2013 18:36 - 20:17 8.91 65.3

41 The Xtra Factor TV3 Sat 31-08-2013 21:20 - 22:21 8.87 59.9

42 Mr Bean's Holiday RTÉ One Sat 24-08-2013 18:35 - 20:03 8.59 58.1

43 Johnny English RTÉ One Sat 15-06-2013 18:36 - 20:02 8.50 57.5

44 Cats And Dogs: The Revenge Of Kitty Galore RTÉ One Sat 14-09-2013 18:37 - 20:01 8.49 62.2

45 The Tale Of Despereaux RTÉ One Sat 10-08-2013 18:36 - 20:13 8.46 57.2

46 Raw RTÉ One Sun 20-01-2013 21:30 - 22:30 8.41 58.0


48 Shrek Forever After RTÉ One Wed 25-12-2013 14:37 - 15:56 8.21 60.2

49 The Cube TV3 Sat 23-02-2013 20:25 - 21:20 8.11 55.9


CHILDREN TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Children– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

ADULTS 15-34

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ADULTS 15-34 VIEWING SNAPSHOT



Adults 15-34 watch 29 Ads per day


17.4% All Day

22.2% Peak

Adults 15-34 have an 8% higher consolidated viewing uplift than Adults 15+ (uplift of 9.5% All Day)

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34 – Mon-Sun 0300-2659 - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Sunday, when Adults 15-34 view 3hrs 13 min

49.7

51.3

46.2

50.3

48.7

53.8

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

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ADULTS 15-34 - SHAPE OF THE DAY

0

5

10

15

20

25

30

35

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:30 - 21:59, 364,300 Adults 15-34 viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 376,800 Adults 15-34 viewing

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34 - TVR by half hour – weekday v weekend– January to December 2013

Peak viewing time starts earlier for Adults 15-34 at weekend

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Distribution of National Adults 15-34 Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34- Mon-Sun All Day (0300-2659) & Peak (1800-2329) - % Average Viewing 000s by Activity – January to December 2013

82.0%

9.1% 10.9%5.5% 7.1%

85.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

All Day Peak



Peak 60.4%

DISTRIBUTION OF VIEWING18% of peak time viewing for Adults 15-34 is time-shifted

40.9% of time-shift viewing for Adults 15-34 was watched in the first hour

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ADULTS 15-34 - LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Adults 15-34 Adults 25-44_Light Adults 15-34_Medium Adults 15-34_Heavy

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34- TVR by half hour – Light Medium and Heavy viewers– January to December 2013


The average heavy Adults 15-34 viewer watched the equivalent of 62 days of TV in 2013

ADULTS 15-34 UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer 1 00:00 00:00 00:00

Light 379 157:51 00:04 343:42

Medium 380 570:30 345:35 834:13

Heavy 393 1490:09 836:13 3690:20

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11 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 14.19 162.7





16 The Hangover TV3 Mon 03-06-2013 21:32 - 23:30 12.79 147.6




20 Eastenders RTÉ One Mon 21-01-2013 19:59 - 20:29 11.47 131.5

21 I'm a Celebrity… Get Me Out of Here! 3e Sun 08-12-2013 21:02 - 22:01 11.29 130.8



24 Operation Transformation RTÉ One Tue 05-02-2013 20:32 - 20:59 11.11 127.4


ADULTS 15-34 TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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26 Fair City RTÉ One Tue 08-01-2013 20:04 - 20:29 10.95 125.6

27 Emmerdale TV3 Mon 14-01-2013 19:00 - 19:26 10.61 121.7


29 Eastenders BBC1 Tue 08-01-2013 19:28 - 19:56 10.17 116.7






35 UEFA Champions League (Manchester United v Real Madrid) TV3 Tue 05-03-2013 19:30 - 22:27 9.54 109.5





40 Britain's Got Talent TV3 Sat 20-04-2013 19:00 - 20:28 8.91 102.8


42 Anchorman: The Legend Of Ron Burgundy RTÉ Two Fri 20-12-2013 21:30 - 23:10 8.84 102.4

43 Step Brothers RTÉ Two Thu 03-01-2013 21:02 - 22:41 8.73 100.1


45 RTÉ News: Six One RTÉ One Thu 26-12-2013 18:01 - 18:13 8.62 99.9

46 The Longest Yard RTÉ Two Sat 05-01-2013 21:45 - 23:40 8.38 96.1

47 Tallafornia TV3 Fri 11-01-2013 22:30 - 23:03 8.31 95.3

48 Father Ted Christmas Special RTÉ Two Tue 24-12-2013 23:02 - 24:04 8.30 96.2

49 The Town RTÉ One Wed 13-02-2013 21:36 - 23:42 8.24 94.5

50 Deception TV3 Mon 07-01-2013 22:01 - 22:57 8.22 94.3



ADULTS 25-44

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ADULTS 25-44 VIEWING SNAPSHOT



Adults 25-44 watch 33 Ads per day


16.1% All Day

20.9% Peak

Adults 25-44 have a 6.6% higher consolidated viewing uplift than Adults 15+ (uplift of 9.5% All Day)

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44– Mon-Sun 0300-2659 -Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Sunday, when Adults 25-44 view 3hrs 48 min

51.5

53.4

47.6

48.5

46.6

52.4

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

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ADULTS 25-44 - SHAPE OF THE DAY

0

5

10

15

20

25

30

35

40

45

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:30 - 21:59, 510,200 Adults 25-44 viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 529,000 Adults 25-44 viewing

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 - TVR by half hour – weekday v weekend– January to December 2013

Over 38% of Adults 25-44 are watching TV between 9 and 10 pm (2100-2159)

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Distribution of National Adults 25-44 Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 – Mon-Sun All Day (0300-2659) & Peak (1800-2329) - % Average Viewing 000s by Activity – January to December 2013

82.5%

8.9% 10.8%5.3% 6.7%

85.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 61.7%

ADULTS 25-44 DISTRIBUTION OF VIEWINGAlmost 86% of Adults 25-44 viewing is live

43.2% of time-shift viewing for Adults 25-44 was watched in the first hour

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ADULTS 25-44 - LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Adults 25-44 Adults 25-44_Light Adults 25-44_Medium Adults 25-44_Heavy

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 - TVR by half hour – Light Medium and Heavy viewers– January to December 2013


Viewing peaks later for light Adults 25-44 , with highest viewing levels between 7.30 and 11.30 pm

ADULTS 25-44 UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer4 00:00 00:00 00:00

Light 430 266:58 00:02 524:12

Medium 432 771:22 524:25 1069:00

Heavy 444 1715:02 1069:02 5624:05

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8 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 17.63 226.5

9 Coronation Street TV3 Fri 18-01-2013 20:30 - 20:56 16.11 207.0









18 I'm a Celebrity… Get Me Out of Here! 3e Sun 08-12-2013 21:02 - 22:01 14.45 191.2





23 Fair City RTÉ One Sun 20-01-2013 20:03 - 20:30 13.82 177.6





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33 Emmerdale TV3 Mon 14-01-2013 19:00 - 19:26 12.53 161.0



36 Deception TV3 Mon 07-01-2013 22:01 - 22:57 12.12 155.7


38 Eastenders RTÉ One Mon 21-01-2013 19:59 - 20:29 11.85 152.3


39 RTÉ News: Six One RTÉ One Thu 26-12-2013 18:01 - 18:13 11.45 151.5














ADULTS 35+

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ADULTS 35+ VIEWING SNAPSHOT



Adults 35+ watch 45 Ads per day


6.9% All Day

8.9% Peak

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ – Mon-Sun 0300-2659 - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Sunday, when Adults 35+ view 4hrs 29 min

53.0

54.3

49.9

47.0

45.7

50.1

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

Of the audiences reviewed, Adults 35+ have the lowest uplift from consolidated viewing

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SHAPE OF THE DAY

0

10

20

30

40

50

60

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:00 - 21:29, 1,091,200 Adults 35+ viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 1,100,400 Adults 35+ viewing

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ - TVR by half hour – weekday v weekend– January to December 2013

Over 48% of Adults 35+ are watching TV between 9 and 10 pm

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Distribution of National Adults 35+ Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ - Mon-Sun All Day (0300-2659) & Peak (1800-2329) - % Average Viewing 000s by Activity – January to December 2013

92.3%

4.3% 4.9%2.3% 2.8%

93.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 63.6%

DISTRIBUTION OF VIEWINGAt over 93%, live viewing still dominates for Adults 35+

41.4% of time-shift viewing for Adults 35+ was watched in the first hour

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ADULTS 35+ -LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Adults 35+ Adults 35+_Light Adults 35+_Medium Adults 35+_Heavy

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ - TVR by half hour – Light Medium and Heavy viewers– January to December 2013


The average medium Adults 35+ watched the equivalent of 44 Days of TV in 2013

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16 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 22.09 494.1












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28 Coronation Street TV3 Fri 18-01-2013 20:30 - 20:56 19.11 427.5
















44 Who's Buying Ireland? RTÉ One Mon 09-12-2013 21:37 - 22:30 16.97 384.0


46 Joe Dolan - Sweet Little Rock n Roller RTÉ One Sun 29-12-2013 19:33 - 20:28 16.76 379.3



49 Cracking Crime - Cold Cases RTÉ One Tue 30-07-2013 21:37 - 22:04 16.05 360.7

50 Room To Improve Christmas Special RTÉ One Sun 29-12-2013 18:32 - 19:29 15.82 358.0



HOUSEKEEPERS

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HOUSEKEEPERS VIEWING SNAPSHOT



Housekeepers watch 48 Ads per day


9.9% All Day

12.1% Peak

Housekeepers watch more TV alone than all Adults 15+ (+7.6% Mon-Sun All Day)

Source: Nielsen/TAM Ireland – Arianna – Housekeepers – Mon-Sun 0300-2659 - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Sunday, when Housekeepers view 4hrs 29 min

59.7

61.6

55.0

40.3

38.4

45.0

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

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HOUSEKEEPERS SHAPE OF THE DAY

0

10

20

30

40

50

60

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:00 - 21:29, 789,600 Hskprs viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 777,800 Hskprs viewing

Source: Nielsen/TAM Ireland – Arianna – Housekeepers- TVR by half hour – weekday v weekend– January to December 2013

Daytime viewing is higher on weekends for Housekeepers

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Distribution of National Housekeepers Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers – Mon-Sun All Day (0300-2659) & Peak (1800-2329) - % Average Viewing 000s by Activity – January to December 2013

89.5%

5.7% 6.6%3.3% 3.9%

91.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 62.8%

DISTRIBUTION OF VIEWINGAt over 63%, VOSDAL dominates time-shifted viewing for Housekeepers

40.7% of time-shift viewing for Housekeepers was watched in the first hour

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HOUSEKEEPERS - LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

*Hskprs Hskprs_Light Hskprs_Medium Hskprs_Heavy

Source: Nielsen/TAM Ireland – Arianna – Housekeepers- TVR by half hour – Light Medium and Heavy viewers– January to December 2013


Peak time is key for light viewing housekeepers, with over 10% viewing during this daypart

HOUSEKEEPERS UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer 1 00:00 00:00 00:00

Light 514 433:35 01:13 757:11

Medium 523 1089:06 757:42 1517:11

Heavy 535 2290:33 1518:11 5718:26

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16 Raw RTÉ One Sun 10-02-2013 21:30 - 22:31 22.41 347.8











HOUSEKEEPERS TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers – Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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40 The Saturday Game Live RTÉ Two Sat 28-09-2013 16:00 - 19:20 16.14 255.9

41 Doctors On Call RTÉ One Wed 20-11-2013 20:32 - 20:57 16.14 255.8



44 The Consumer Show RTÉ One Tue 09-04-2013 20:34 - 20:58 15.85 249.5


46 Kitchen Hero: HomeCooked RTÉ One Tue 11-06-2013 20:33 - 20:58 15.75 247.8





HOUSEKEEPERS TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers – Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

HOUSEKEEPERS WITH CHILDREN

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HOUSEKEEPERS WITH CHILDREN VIEWING SNAPSHOT



Housekeepers with Childrenwatch 39 Ads per day


16% All Day

21.6% Peak

Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children – Mon-Sun 0300-2659 - Avg Mins Pn, Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013


Preferred viewing day is Sunday, when Hskprs wkids view 3hrs 53 min

51.7

54.4

45.1

48.3

45.6

54.9

Mon-Sun

Mon-Fri

Sat-Sun

SOLO CO-VIEWING

Housekeepers have a higher consolidated viewing uplift than Adults 15+ (uplift of 9.5% All Day)

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SHAPE OF THE DAY

0

5

10

15

20

25

30

35

40

45

50

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Work week Week end

WEEKDAY AVERAGE TVR PEAK:21:30 - 21:59, 245,300 Hskprs wkids viewing

WEEKEND AVERAGE TVR PEAK:21:30 - 21:59, 244,500 Hskprs wkids viewing

Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children- TVR by half hour – weekday v weekend– January to December 2013

Over 40% of Housekeepers with Children view TV between 9 and 10:30 pm

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Distribution of National Housekeepers with Children Total TV viewing: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children- Mon-Sun All Day (0300-2659) & Peak (1800-2329) -% Average Viewing 000s by Activity – January to December 2013

82.8%

8.6% 10.7%5.0% 6.4%

86.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

All Day Peak



Peak 62.5%

DISTRIBUTION OF VIEWING86.4% of viewing for Housekeepers with Children is live

43.2% of time-shift viewing for Housekeepers w/kids was watched in the first hour

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HOUSEKEEPERS W/KIDS -LIGHT, MEDIUM & HEAVY

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

*Hskprs w/kids Hskprs wkids_Light Hskprs wkids_Medium Hskprs wkids_Heavy

Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children - TVR by half hour – Light Medium and Heavy viewers– January to December 2013


Heavy Housekeepers with Children viewers watch TV throughout the day

HOUSEKEEPERS WITH CHILDREN

UNIVERSE ATS*MIN

VIEWERMAX

VIEWER

Non-Viewer 0 00:00 00:00 00:00

Light 182 341:27 01:13 575:28

Medium 183 888:38 587:04 1191:38

Heavy 189 2009:18 1193:38 4532:59

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7 Raw RTÉ One Sun 03-02-2013 21:31 - 22:32 22.21 120.6










17 RTÉ News: Nine O'Clock RTÉ One Wed 13-03-2013 21:03 - 21:33 17.99 97.7

18 Fair City RTÉ One Tue 19-02-2013 20:02 - 20:28 17.41 94.5






24 Emmerdale TV3 Mon 21-10-2013 19:00 - 19:26 15.90 89.0


HOUSEKEEPERS W/KIDS TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers wkids– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

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26 Eastenders BBC1 Mon 21-01-2013 20:00 - 20:27 15.59 84.7


28 Deception TV3 Mon 07-01-2013 22:01 - 22:57 15.19 82.5




32 Eastenders RTÉ One Thu 31-01-2013 19:29 - 20:00 14.44 78.4









41 Bolt RTÉ One Sat 20-04-2013 20:00 - 20:23 13.61 75.6





46 Crowded House RTÉ One Mon 29-04-2013 21:36 - 22:29 12.94 71.9


48 Britain's Got Talent TV3 Mon 27-05-2013 21:34 - 21:59 12.85 71.4



HOUSEKEEPERS W/KIDS TOP PROGRAMMES 2013

Source: Nielsen/TAM Ireland – Arianna – Housekeepers wkids– Top 50 programmes– All Commercial and BBC - Any Day Any Time Best Episode, discard less than 10 minutes, ranked on TVR –Consolidated

TV ADDICTS

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TV ADDICTS VERSUS ALL ADULTS 15+

Once a year all homes on the panel are sent a lifestyle survey to capture

additional lifestyle information about Individuals on the panel.

Data captured includes details on panel members who consider themselves a TV

Addict.

This section reviews TV Addicts versus Adults 15+

With a universe of 582,000, 20.6% of Adults 15+ are TV Addicts

Viewing trends are included as follows;

• Average Minutes per person

• Consolidated uplift

• Profile by age, gender and social class

• Solo and Co-viewing

• Number of Ad viewed per day

• Shape of Day

Adults 15+ who definitely agree/tend to agree with the statement “I consider myself a TV Addict”

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TV ADDICTS* WATCH AN EXTRA 42 MINUTES OF TV DAILY

Source- Nielsen/TAM Ireland – Arianna –Avg Mins Pn, profile - January to December 2013 –Consolidated

*Adults 15+ who definitely agree or tend to agree with the statement “I consider myself a TV Addict”

TV Addicts watch 4 hours and 10 minutes of TV per day, 42 more minutes than Adults 15+

24.7

29.6

18.1

18.2

18.6

18.1

38.5

34.0

Adults 15+

TV Addicts

Adults 15-34 Adults 35-44 Adults 45-54 Adults 55+

30.6

28.9

63.0

66.1

6.4

5.0

Adults 15+

TV Addicts

Adults ABC1 (Adults 15+) Adults C2DE (Adults 15+)

45.9

42.1

54.1

57.9

Adults 15+

TV Addicts

Men 15+ Women 15+

By Age Group

By Social Class By Gender

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TV ADDICTS* ARE MORE LIKELY TO VIEW ALONE



TV Addicts watch 48 Ads per day


11.6% All Day

14.8% Peak

At almost 15% in peak time, time-shifting is also key for the TV Addict

Source: Nielsen/TAM Ireland – Arianna – TV Addicts– Avg Mins Pn,Solo and Co-viewing profile, Avg Freq. per day All Commercial channels -January to December 2013



Preferred viewing day is Sunday, when TV Addicts view 4hrs 38 min

52.1

57.6

47.9

42.4

Adults15+

TVAddicts

SOLO CO-VIEWING

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SHAPE OF THE DAY – TV ADDICTS* VERSUS ADULTS 15+

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

45.00

50.00

03

:00

- 0

3:2

9

03

:30

- 0

3:5

9

04

:00

- 0

4:2

9

04

:30

- 0

4:5

9

05

:00

- 0

5:2

9

05

:30

- 0

5:5

9

06

:00

- 0

6:2

9

06

:30

- 0

6:5

9

07

:00

- 0

7:2

9

07

:30

- 0

7:5

9

08

:00

- 0

8:2

9

08

:30

- 0

8:5

9

09

:00

- 0

9:2

9

09

:30

- 0

9:5

9

10

:00

- 1

0:2

9

10

:30

- 1

0:5

9

11

:00

- 1

1:2

9

11

:30

- 1

1:5

9

12

:00

- 1

2:2

9

12

:30

- 1

2:5

9

13

:00

- 1

3:2

9

13

:30

- 1

3:5

9

14

:00

- 1

4:2

9

14

:30

- 1

4:5

9

15

:00

- 1

5:2

9

15

:30

- 1

5:5

9

16

:00

- 1

6:2

9

16

:30

- 1

6:5

9

17

:00

- 1

7:2

9

17

:30

- 1

7:5

9

18

:00

- 1

8:2

9

18

:30

- 1

8:5

9

19

:00

- 1

9:2

9

19

:30

- 1

9:5

9

20

:00

- 2

0:2

9

20

:30

- 2

0:5

9

21

:00

- 2

1:2

9

21

:30

- 2

1:5

9

22

:00

- 2

2:2

9

22

:30

- 2

2:5

9

23

:00

- 2

3:2

9

23

:30

- 2

3:5

9

24

:00

- 2

4:2

9

24

:30

- 2

4:5

9

25

:00

- 2

5:2

9

25

:30

- 2

5:5

9

26

:00

- 2

6:2

9

26

:30

- 2

6:5

9

Adults 15+ TV Addicts

Source: Nielsen/TAM Ireland – Arianna – TV Addicts, Adults 15+-TVR by half hour – Mon-Sun 0300-2659 - January to December 2013


TV Addicts are more likely to watch TV at lunchtime (1300-1359) than all Adults 15+

2013 CHANNEL PROFILE

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RTÉ CHANNEL PROFILE 2013

RTÉ ONE

14.5

12.3

50.6

5.7

16.8

12.1

23.1

15.8

15.9

33.1

TOTAL TV

*Children

Adults 15-34

Adults 35-44

Adults 45-54

Adults 55+

Channel profile by age: January – December 2013

Source: Nielsen/TAM Ireland – Arianna – Profile by Age – Mon-Sun 0300-2659– January to December 2013

RTÉ ONE +1

18.518.6

34.1

9.8

19.0 14.3

23.7

17.2

14.7

30.2

RTÉ TWO

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TV3 AND TG4 CHANNEL PROFILE 2013

TV3

21.816.6

36.2

7.2

18.2

TOTAL TV

23.1

15.8

33.112.1

15.9

*Children

Adults 15-34

Adults 35-44

Adults 45-54

Adults 55+



3e

27.7

17.3

26.3

10.318.3

TG4

12.6

10.2

57.7

5.0

14.4

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UTV, CHANNEL 4, E4 and MORE 4 PROFILE 2013

12.1

6.3

7.0

8.6

9.4

10.0

6.2

23.1

18.6

26.6

33.5

48.1

52.4

30.2

15.8

13.1

16.7

21.7

17.4

18.8

20.1

15.9

20.9

16.1

14.7

10.1

9.7

18.7

33.1

41.2

33.6

21.5

15.0

9.0

24.7

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total TV

UTV

Channel 4 NI

Channel 4 + 1 NI

E4

E4 +1

More4




Total TV

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SKY* CHANNEL PROFILE 2013

12.118.5

3.3 7.0 8.34.3

10.0 7.9 7.6

23.1

37.2

18.5

31.635.6

35.1

34.8

21.026.9

15.8

17.7

16.9

20.219.0 24.9

20.7

21.4 13.0

15.9

12.6

16.7

15.9

18.621.9 17.6

21.1

15.1

33.1

14.0

44.6

25.318.5

13.8 16.9

28.637.4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total TV Sky 1 Sky News Sky Living Sky Living + 1 Sky Atlantic Sky 2 Pick Challenge


Total TV


*Excluding Sky Sports Channels


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SUBSCRIBING SPORTS CHANNEL PROFILE 2013

12.1

7.1

6.8

9.5

6.1

5.6

23.1

33.6

32.2

37.5

25.0

24.1

15.8

16.2

16.3

23.3

15.3

14.2

15.9

11.9

11.1

11.7

13.5

11.3

33.1

31.2

33.5

18.0

40.2

44.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total TV

Sky Sports 1

Sky Sports 2

Sky Sports News

Setanta Ireland

At The Races


Total TV



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SUBSCRIBING CHILDREN’S CHANNEL PROFILE 2013

12.1

64.0

41.747.2

62.1

23.1

13.8

30.624.1

17.8

15.8

9.015.7

23.612.5

15.9

7.6 4.7

3.0 4.4

33.1

5.5 7.32.0 3.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total TV Nickelodeon Nick Jr Nick Jr 2 Nicktoons




Total TV

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ENTERTAINMENT CHANNEL PROFILE 2013

12.1

9.3

12.0

9.3

9.2

6.3

23.1

59.0

55.1

57.1

55.2

53.2

15.8

12.1

16.9

15.1

20.2

18.3

15.9

11.3

13.3

9.7

8.9

13.2

33.1

8.3

2.7

8.9

6.5

9.1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total TV

MTV

MTV Music

Comedy Central

Comedy Central +1

Comedy Central Extra


Total TV



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OTHER SKY MEDIA CHANNEL PROFILE 2013

12.17.7 11.1

4.58.9 9.6

2.1

14.2

23.1 34.4

47.2

29.6

49.4

23.3

10.6

28.9

15.8

21.5

21.0

18.6

19.3

19.7

13.9

23.415.9

15.2

10.5

27.3

11.3

14.6

22.7

21.0

33.1

21.1

10.220.0

11.1

32.7

50.8

12.4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total TV Discovery Ireland E! Entertainment Universal ChannelIreland

Dave GOLD Alibi Watch


Total TV



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BBC, OTHER AND TOTAL TV CHANNEL PROFILE 2013

OTHER

24.7

16.9

24.1

18.9

15.4

TOTAL TV

23.1

15.8

33.1

15.9

12.1*Children

Adults 15-34

Adults 35-44

Adults 45-54

Adults 55+



BBC1

18.4

15.0

44.3

6.1

16.3

BBC2

19.3

13.3

44.7

4.9

17.8

FIVE YEAR VIEWING TRENDS

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FIVE YEAR VIEWING TRENDS*Average minutes, percentage viewing by daypart and channel share

93*Includes consolidated data as of 01 September 2010


• Average Minutes per person– Live and time-shift

• % of viewing by daypart

• Average Minutes per month and consolidated uplift

• Share of viewing by network or individual channel as relevant

TOTAL TV

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OVER 69% OF INDIVIDUALS VIEWING IS DURING PEAK TIME

National Individuals % Consolidated Viewing by DaypartNational Individuals Average Minutes per person

Peak time viewing remains steady, while the % of time-shift viewing increases year on year

Source: Nielsen/TAM Ireland – Arianna – Individuals - Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

185192 191 185 179

414 18

18

60

90

120

150

180

210

2009 2010 2011 2012 2013

Live Time-Shift

4.6 4.9 5.1 5.2 5.1

15.6 15.8 15.7 16.0 16.1

33.1 33.6 33.5 33.5 33.8

36.0 36.3 36.3 36.0 36.0

10.7 9.5 9.4 9.3 8.9

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST INDIVIDUAL VIEWING LAST YEAR WAS IN JANUARY Individuals watched 3hours 22 minutes of Live TV per day in January 2013

Source: Nielsen/TAM Ireland – Arianna – Individuals - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013

Live Consolidated % Uplift (Consolidated –Live/Live)

Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 209 217 214 205 202 225 221 222 5.1% 7.8% 9.9%

February 201 202 204 199 195 216 216 215 5.9% 8.5% 10.3%

March 193 185 190 184 192 202 201 212 6.3% 9.2% 10.4%

April 184 175 179 187 177 191 204 195 6.7% 9.1% 10.2%

May 173 171 189 169 165 201 186 183 6.3% 10.1% 10.9%

June 162 176 176 178 162 189 194 178 7.4% 9.0% 9.9%

July 169 182 176 173 157 189 190 172 7.4% 9.8% 9.6%

August 168 179 174 179 170 188 194 186 8.0% 8.4% 9.4%

September 166 184 185 174 170 193 200 192 186 4.9% 8.1% 10.3% 9.4%

October 180 192 197 181 175 204 214 201 193 6.3% 8.6% 11.0% 10.3%

November 201 208 199 191 184 220 217 212 202 5.8% 9.0% 11.0% 9.8%

December 210 229 209 205 196 241 227 226 215 5.2% 8.6% 10.2% 9.7%

National Individuals Average Minutes per person by Month 2009-2013

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37% OF ADULTS 15+ VIEWING IS DURING LATE PEAK*

National Adults 15+ % Consolidated Viewing by DaypartNational Adults 15+ Average Minutes per person

Adults 15+ Live viewing in 2013 is below 2009 levels, while time-shifted viewing is in line with 2012

Source: Nielsen/TAM Ireland – Arianna – Adults 15+- Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

*Mon-Sun 2100-2329

196203 203 197

190

414 18

18

60

90

120

150

180

210

2009 2010 2011 2012 2013

Live Time-Shift

4.1 4.4 4.7 4.8 4.7

14.9 15.1 14.9 15.1 15.2

32.7 33.0 33.1 33.0 33.3

37.0 37.4 37.4 37.3 37.3

11.3 10.1 9.9 9.9 9.5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST VIEWING FOR ADULTS 15+ LAST YEAR WAS IN JANUARY With the highest consolidated uplift of 10.2% in May and October 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 15+ - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 224 229 228 218 215 239 235 235 4.8% 7.8% 9.3%

February 214 211 217 211 209 230 228 229 6.0% 8.1% 9.6%

March 205 195 204 197 203 215 214 223 5.4% 8.6% 9.9%

April 193 185 190 197 189 202 215 208 6.3% 9.1% 10.1%

May 184 183 203 182 177 216 199 195 6.4% 9.3% 10.2%

June 174 188 186 191 172 200 207 189 7.5% 8.4% 9.9%

July 178 193 185 182 164 199 199 179 7.6% 9.3% 9.1%

August 177 189 184 187 177 198 202 192 7.6% 8.0% 8.5%

September 179 199 199 188 182 209 215 206 199 5.0% 8.0% 9.6% 9.3%

October 192 205 210 194 187 217 227 215 206 5.9% 8.1% 10.8% 10.2%

November 213 221 211 202 196 234 229 225 215 5.9% 8.5% 11.4% 9.7%

December 221 240 220 216 209 252 237 237 228 5.0% 7.7% 9.7% 9.1%

National Adults 15+ Average Minutes per person by Month 2009-2013

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38.4% OF CHILDREN’S VIEWING IN 2013 WAS DURING EARLY PEAK

National Children % Consolidated Viewing by DaypartNational Children Average Minutes per person

The % of early peak viewing for Children has increased year on year since 2009

Source: Nielsen/TAM Ireland – Arianna – Children- Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

128 134 131 129 125

4 12 1515

0

30

60

90

120

150

2009 2010 2011 2012 2013

Live Time-Shift

8.4 8.7 8.6 8.7 8.8

21.9 22.2 22.2 23.2 23.4

36.9 37.8 37.4 37.9 38.4

27.0 26.5 26.7 25.8 25.1

5.8 4.7 5.1 4.5 4.4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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100

HIGHEST VIEWING IN JANUARY AND DECEMBER LAST YEARChildren watched 2 hours 34 minutes in both January and December 2013

Source: Nielsen/TAM Ireland – Arianna – Children - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 138 158 147 139 138 157 152 154 6.8% 9.4% 11.6%

February 132 155 137 140 128 148 154 144 8.0% 10.0% 12.5%

March 134 135 122 124 140 132 137 158 8.2% 10.5% 12.9%

April 138 124 124 137 118 135 152 132 8.9% 10.9% 11.9%

May 117 111 118 108 109 128 122 123 8.5% 13.0% 12.8%

June 101 115 121 119 112 132 132 125 9.1% 10.9% 11.6%

July 125 131 131 132 120 143 147 133 9.2% 11.4% 10.8%

August 123 126 124 139 135 137 153 151 10.5% 10.1% 11.9%

September 102 109 115 107 112 118 127 121 125 8.3% 10.4% 13.1% 11.6%

October 122 130 133 117 119 142 148 133 134 9.2% 11.3% 13.7% 12.6%

November 144 143 143 135 125 155 157 152 142 8.4% 9.8% 12.6% 13.6%

December 159 174 157 157 136 187 173 175 154 7.5% 10.2% 11.5% 13.2%

National Children Average Minutes per person by Month 2009-2013

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101

HIGHEST % OF VIEWING FOR ADULTS 15-34 IN LATE PEAK

National Adults 15-34 % Consolidated Viewing by DaypartNational Adults 15-34 Average Minutes per person

Adults 15-34 watched 24 minutes of time-shifted viewing per day in 2012 and 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34- Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

157 165154 150

138

517 24

24

0

30

60

90

120

150

180

2009 2010 2011 2012 2013

Live Time-Shift

4.8 5.2 5.3 5.1 5.2

15.6 16.1 15.7 15.6 16.2

31.5 31.6 31.6 31.9 32.4

36.0 36.2 36.6 36.4 35.9

12.1 10.9 10.8 11.0 10.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST VIEWING FOR ADULTS 15-34 LAST YEAR WAS IN JANUARYIn January 2013, Adults 15-34 Live viewing remained in line with 2012, at 2 hours 40 minutes

Source: Nielsen/TAM Ireland – Arianna – Adults 15-34 - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 169 192 170 160 160 183 180 186 7.6% 12.5% 16.3%

February 164 175 160 152 155 175 173 181 9.4% 13.8% 16.8%

March 161 154 152 145 147 166 167 172 9.2% 15.2% 17.0%

April 157 153 143 156 138 157 179 163 9.8% 14.7% 18.1%

May 148 155 154 142 127 170 165 151 10.4% 16.2% 18.9%

June 147 165 143 151 131 160 173 153 11.9% 14.6% 16.8%

July 146 160 144 141 120 161 165 140 11.8% 17.0% 16.7%

August 140 160 147 144 130 166 165 151 12.9% 14.6% 16.2%

September 138 159 152 145 129 171 172 170 151 7.5% 13.2% 17.2% 17.1%

October 154 159 158 145 131 174 179 172 155 9.4% 13.3% 18.6% 18.3%

November 174 166 159 153 137 182 182 182 161 9.6% 14.5% 19.0% 17.5%

December 181 186 170 172 153 201 190 199 177 8.1% 11.8% 15.7% 15.7%

National Adults 15-34 Average Minutes per person by Month 2009-2013

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OVER 38% OF VIEWING FOR ADULTS 25-44 IS DURING LATE PEAK

National Adults 25-44 % Consolidated Viewing by DaypartNational Adults 25-44 Average Minutes per person

Adults 25-44 spent almost half an hour per day time-shifting in 2013

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 - Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

184 185 179 171161

6 20 2627

0

30

60

90

120

150

180

210

2009 2010 2011 2012 2013

Live Time-Shift

4.9 5.2 5.4 5.3 5.4

14.0 14.2 13.9 14.1 14.5

30.6 31.5 31.5 31.5 31.6

38.2 38.6 38.9 38.6 38.4

12.3 10.6 10.3 10.4 10.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST VIEWING FOR ADULTS 25-44 LAST YEAR WAS IN JANUARYIn January 2013, Adults 25-44 watched over three hours of live TV per day

Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 209 216 199 193 184 215 216 213 8.0% 11.9% 15.8%

February 201 199 188 185 172 206 209 202 9.6% 13.0% 17.4%

March 195 179 177 172 169 193 196 198 9.0% 14.0% 17.2%

April 184 167 164 172 158 180 196 186 9.8% 14.0% 17.7%

May 173 174 178 156 148 197 180 175 10.7% 15.4% 18.2%

June 166 177 162 165 146 180 186 170 11.1% 12.7% 16.4%

July 169 174 163 156 139 181 179 161 11.0% 14.7% 15.8%

August 164 172 163 163 151 183 184 173 12.3% 12.9% 14.6%

September 167 177 180 165 157 191 202 192 183 7.9% 12.2% 16.4% 16.6%

October 180 185 190 170 160 203 215 200 188 9.7% 13.2% 17.6% 17.5%

November 200 196 190 169 165 216 216 202 193 10.2% 13.7% 19.5% 17.0%

December 206 211 199 185 180 230 224 215 208 9.0% 12.6% 16.2% 15.6%

National Adults 25-44 Average Minutes per person by Month 2009-2013

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OVER 70% OF VIEWING FOR ADULTS 35+ IS DURING PEAK TIME

National Adults 35+ % Consolidated Viewing by DaypartNational Adults 35+ Average Minutes per person

Live viewing remains strong for Adults 35+, who consistently watch over 3.5 hours of live TV daily

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ - Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

221 226 231 222 217

312 15 15

0

30

60

90

120

150

180

210

240

2009 2010 2011 2012 2013

Live Time-Shift

3.9 4.1 4.5 4.6 4.5

14.6 14.6 14.6 14.9 14.9

33.2 33.7 33.6 33.4 33.6

37.5 37.9 37.8 37.6 37.8

10.9 9.7 9.5 9.5 9.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST VIEWING FOR ADULTS 35+ LAST YEAR WAS IN JANUARYHighest consolidated uplift last year, was in May, with an uplift of 7.9%

Source: Nielsen/TAM Ireland – Arianna – Adults 35+ - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 259 252 261 250 243 271 265 261 3.8% 6.0% 7.4%

February 247 234 250 243 236 261 258 254 4.4% 6.2% 7.6%

March 234 220 234 225 232 244 240 249 4.3% 6.7% 7.3%

April 216 205 217 220 215 228 235 231 5.1% 6.8% 7.4%

May 207 201 230 203 202 242 218 218 5.2% 7.4% 7.9%

June 191 202 211 212 194 223 225 208 5.7% 6.1% 7.2%

July 198 213 209 204 187 220 217 199 5.3% 6.4% 6.4%

August 200 207 205 210 201 217 222 214 5.9% 5.7% 6.5%

September 205 222 226 211 209 231 239 226 223 4.1% 5.8% 7.1% 6.7%

October 215 232 239 221 216 242 254 238 232 4.3% 6.3% 7.7% 7.4%

November 238 253 239 229 227 264 255 248 243 4.3% 6.7% 8.3% 7.0%

December 245 272 248 238 238 282 264 256 255 3.7% 6.5% 7.6% 7.1%

National Adults 35+ Average Minutes per person by Month 2009-2013

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20% OF HOUSEKEEPERS 2013 VIEWING WAS IN DAYTIME

National Housekeepers % Consolidated Viewing by DaypartNational Housekeepers Average Minutes per person

Percentage of Housekeepers viewing in daytime (0300-1759) has increased slightly year on year

Source: Nielsen/TAM Ireland – Arianna – Housekeepers- Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

230 236 235 230 223

4 16 2122

0

30

60

90

120

150

180

210

240

270

2009 2010 2011 2012 2013

Live Time-Shift

4.4 4.6 5.0 5.1 5.0

14.9 14.8 14.7 15.0 15.2

33.5 33.8 33.5 33.4 33.7

37.0 37.5 37.2 36.8 36.9

10.3 9.4 9.5 9.6 9.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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HIGHEST VIEWING FOR HSKPRS LAST YEAR WAS IN JANUARYIn January 2013, Housekeepers watched 4 hours 13 minutes of Live TV daily

Source: Nielsen/TAM Ireland – Arianna – Housekeepers - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 266 263 262 257 253 274 276 278 4.6% 7.4% 9.9%

February 253 247 250 250 245 264 270 269 5.6% 8.0% 9.8%

March 241 231 236 233 237 249 254 260 5.5% 9.0% 9.7%

April 230 216 219 232 225 233 253 248 6.4% 9.1% 10.2%

May 219 218 236 216 210 252 237 232 6.8% 9.7% 10.5%

June 202 212 216 218 201 232 237 221 7.4% 8.7% 10.0%

July 209 221 214 211 193 229 231 211 7.0% 9.5% 9.3%

August 210 215 213 214 205 230 232 224 8.0% 8.4% 9.3%

September 214 231 232 220 216 244 250 241 236 5.6% 7.8% 9.5% 9.3%

October 224 239 245 231 223 253 265 255 245 5.9% 8.2% 10.4% 9.9%

November 249 261 249 236 232 277 270 262 255 6.1% 8.4% 11.0% 9.9%

December 249 275 251 242 241 289 271 267 263 5.1% 8.0% 10.3% 9.1%

National Housekeepers Average Minutes per person by Month 2009-2013

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HSKPRS W/KIDS WATCHED 30 MINUTES OF TSV PER DAY IN 2013

National Housekeepers wkids % Consolidated Viewing by DaypartNational Housekeepers wkids Average Minutes per person

Almost 21% of Housekeepers with Children’s viewing in 2013 was during daytime

Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children- Average Mins/Pn and 000s– Mon-Sun 0300-2659– January to December 2009-2013

209 208 202 195 188

7 23 2930

0

30

60

90

120

150

180

210

240

2009 2010 2011 2012 2013

Live Time-Shift

5.4 5.6 5.9 6.0 6.3

14.6 14.2 13.9 14.2 14.7

30.6 31.4 31.8 31.5 31.5

38.3 39.5 39.3 38.6 37.9

11.2 9.3 9.0 9.8 9.6

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

03:00 - 13:59 14:00 - 17:59 18:00 - 20:59

21:00 - 23:29 23:30 - 26:59

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110Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children - Average Mins/Pn by Month -Mon-Sun 0300-2659– January to December 2009-2013


Month\Year 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

January 257 240 231 221 213 249 248 246 7.8% 12.2% 15.5%

February 234 224 210 211 205 229 239 238 9.0% 13.3% 16.1%

March 220 205 199 200 200 217 229 232 9.0% 14.5% 16.0%

April 210 185 184 193 191 202 222 222 9.8% 15.0% 16.2%

May 197 187 202 182 180 222 209 210 9.9% 14.8% 16.7%

June 176 186 184 181 163 206 205 189 12.0% 13.3% 16.0%

July 187 190 176 170 159 197 196 183 11.9% 15.3% 15.1%

August 183 189 184 186 171 206 211 196 12.0% 13.4% 14.6%

September 195 204 207 188 193 223 232 219 222 9.3% 12.1% 16.5% 15.0%

October 202 208 213 200 192 230 243 236 223 10.6% 14.1% 18.0% 16.1%

November 224 231 215 201 194 253 245 239 224 9.5% 14.0% 18.9% 15.5%

December 226 245 221 208 201 267 250 241 232 9.0% 13.1% 15.9% 15.4%

National Housekeepers with Children Average Minutes per person by Month 2009-2013

HIGHEST VIEWING FOR HSKPRS W/KIDS LAST YEAR WAS IN JANUARY

Highest consolidated uplift last year, was in May, with an uplift of 16.7%

SHARE OF VIEWING

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INDIVIDUALS – SHARE OF VIEWING

34.4 33.1 31.7 29.8 27.7

12.7 13.5 13.913.0

13.0

2.6 2.1 2.01.9

1.9

4.4 3.7 3.22.8

2.8

3.62.8

2.42.4

2.3

1.61.3

1.01.2

1.1

10.18.5

8.910.2 11.9

0.9

0.40.4

0.3 0.3

8.0

7.16.9

6.5 5.8

21.827.5 29.8 32.0 32.5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

RTÉ Total TV3 and 3e TG4 UTV Channel 4 Total E4 Total

More4 Sky MEDIA Setanta Ireland BBC Total Other

Source: Nielsen/TAM Ireland – Arianna – Individuals- Share of Viewing -Mon-Sun 0300-2659– January to December 2009-2013

Other channels share continues to increase year on year in 2013

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ADULTS 15+ – SHARE OF VIEWING

35.4 34.3 32.8 31.0 29.0

13.2 14.1 14.513.5

13.7

2.7 2.2 2.12.0 2.0

4.5 3.9 3.43.0 2.9

3.7 2.92.5

2.52.4

1.61.3

1.01.2

1.2

9.47.9

8.510.0 11.5

0.90.4

0.4 0.3 0.3

8.4

7.57.3

7.0 6.2

20.125.3 27.6 29.6 30.0

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013



Source: Nielsen/TAM Ireland – Arianna – Adults 15+ - Share of Viewing --Mon-Sun 0300-2659– January to December 2009-2013

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CHILDREN– SHARE OF VIEWING

26.3 23.8 22.9 21.4 18.4

9.18.8 9.4 9.1

8.4

1.71.1 1.1

0.90.8

3.02.0 1.6

1.31.4

2.5

1.6 1.31.4

1.4

1.6

1.4 1.11.0

0.9

15.2

13.0 12.112.1

14.8

0.6

0.30.2

0.2 0.1

5.2

4.13.8

3.4 2.7

34.5

43.9 46.5 49.2 50.7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013



Source: Nielsen/TAM Ireland – Arianna – Children –Share of Viewing-Mon-Sun 0300-2659– January to December 2009-2013

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ADULTS 15-34 – SHARE OF VIEWING

27.2 26.0 22.8 22.0 20.4

13.3 14.113.4 12.7 12.8

1.8 1.41.2 1.1 1.0

3.4 3.02.5

2.2 2.2

4.2 3.5

2.92.8 2.8

2.82.4

2.0 2.6 2.4

13.111.6

13.1 15.7 17.8

1.00.5

0.5 0.4 0.3

7.1

6.46.3 5.4 4.7

26.031.1

35.4 35.2 34.8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013



Source: Nielsen/TAM Ireland – Arianna – Adults 15-34- Share of Viewing -Mon-Sun 0300-2659– January to December 2009-2013

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ADULTS 25-44– SHARE OF VIEWING

28.3 27.4 25.3 24.2 21.6

13.2 14.514.4 13.2

12.9

1.8 1.41.3

1.21.1

3.6 3.22.7

2.32.3

3.9 3.22.5

2.72.8

2.2 1.81.5

1.71.8

12.210.3

11.2 13.3 15.6

0.90.4

0.4 0.3 0.3

7.7

6.86.6 5.9 5.1

26.031.0 34.0 35.1 35.8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013



Source: Nielsen/TAM Ireland – Arianna – Adults 25-44 – Share of Viewing - Mon-Sun 0300-2659– January to December 2009-2013

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ADULTS 35+ – SHARE OF VIEWING

39.1 38.1 36.8 34.5 32.1

13.1 14.1 15.013.8

14.0

3.1 2.6 2.52.3

2.4

5.1 4.3 3.73.3

3.2

3.6 2.7 2.32.4

2.3

1.10.8 0.6

0.70.7

7.76.2 6.6

7.7 9.3

0.90.4 0.4

0.3 0.3

8.9

8.0 7.77.6 6.8

17.422.7 24.5 27.4 28.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

RTÉ Total TV3 and 3e TG4 UTV Channel4 Total E4 Total


Source: Nielsen/TAM Ireland – Arianna – Adults 35+- Share of Viewing -Mon-Sun 0300-2659– January to December 2009-2013

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HOUSEKEEPERS– SHARE OF VIEWING

37.4 36.1 34.6 32.1 29.8

14.1 15.1 15.915.2

15.0

2.5 2.2 2.11.9

1.9

5.1 4.4 3.63.3

3.2

3.8 3.02.5

2.52.4

1.41.1

0.91.0

0.9

8.36.5

7.18.5 10.2

0.70.3

0.30.3 0.3

8.5

7.67.4

7.2 6.4

18.123.6 25.7 28.1 29.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013

RTÉ Total TV3 and 3e TG4 UTV Channel4 Total E4 Total


Source: Nielsen/TAM Ireland – Arianna – Adults 35+ -Share of Viewing-Mon-Sun 0300-2659– January to December 2009-2013

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HOUSEKEEPERS WITH CHILDREN– SHARE OF VIEWING

29.1 29.0 27.6 25.6 22.2

14.4 15.1 16.515.8

15.3

1.7 1.2 1.10.9

0.9

4.1 3.3 2.72.3

2.7

3.8 2.9 2.32.6

2.5

2.01.6 1.3

1.41.2

11.17.8 9.0

10.912.3

0.5

0.2 0.2 0.2 0.1

6.8

6.0 5.7 5.44.3

26.332.9 33.5 34.9 37.6

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013



Source: Nielsen/TAM Ireland – Arianna – Housekeepers with Children-Share of Viewing-Mon-Sun 0300-2659– January to December 2009-2013

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NOTES ON VIEWING DATASummary of viewing data included

• Dates are January to December 2013, January 2009 to December 2013, time-shift included as of 01 September 2010

• 2013 ES data from January, May and September

• All Day 0300-2659, Peak 1800-2329

• Programme averaging is based on any day any time best episode, minimum duration of 10 minutes

• Variables included are Average Minutes Per Person, TVR, 000s, Profile, Share, Average Frequency

• Light, Medium and Heavy defined using Arianna dynamic audiences

• Channel groups defined as:

• All Commercial and BBC = RTÉ One, RTÉ One +1, RTÉ Two, TV3, 3e, TG4, UTV, Channel 4 NI, Channel 4 NI +1, E4, E4 +1, Sky 1, Sky News, Sky Sports 1, Sky Sports 2, Sky Sports News, Sky Living, Sky Living +1, Sky Atlantic, Sky 2, MTV, MTV Music, Nickelodeon, Nick Jr, Nick Jr 2, Nicktoons, Comedy Central, Comedy Central +1, Comedy Central Extra, Setanta Ireland, Discovery Ireland, E! Entertainment, Universal Channel Ireland, At The Races, Dave, GOLD, More 4, Alibi, Watch, TLC, Pick, Challenge, BBC1 and BBC2

• All Commercial = as above excluding BBC1 and BBC2

• RTÉ Total = RTÉ One, RTÉ One +1, RTÉ Two

• TV3 and 3e = TV3, 3e

• Channel 4 Total = Channel 4 NI, Channel 4 + 1 NI

• E4 Total = E4, E4 +1

• Sky Media = Sky 1, Sky News, Sky Sports 1, Sky Sports 2, Sky Sports News, Sky Living, Sky Living +1, Sky Atlantic, Sky 2, MTV, MTV Music, Nickelodeon, Nick Jr, Nick Jr 2, Nicktoons, Comedy Central, Comedy Central +1, Comedy Central Extra, Discovery Ireland, E! Entertainment, Universal Channel Ireland, At The Races, Dave, GOLD, Alibi, Watch, TLC, Pick, Challenge

• BBC Total = BBC1, BBC2

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