the twitter human affair: persuasive, persistent, pervasive
DESCRIPTION
A descriptive survey on Twitter, the paper was presented in the ASIACALL 2013 held in Khon Kaen University, Thailand last Nov. 21, 2013.TRANSCRIPT
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The Twitter Human Affair: Persuasive, Persistent or Pervasive
Maria Victoria PinedaDe La Salle University – Manila, Philippines
Email: [email protected]
AsiaCALL 201321 November 2013
Khon Kaen University, Thailand
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How many of you use ?
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Topic outline
Introduction on Twitter
Mechanics of Twitter
Why Twitter
The Twitter Survey on Everyday Use
Results and Analysis
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Started as an idea of an SMS platform in 2006
Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr". Source: Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr".
Jack Dorsey
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At present892million subscribers
A patent has been granted to Twitter’s whole ecosystem
Source: http://twopcharts.com/twitteractivitymonitor
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How Twitter works
#FollowHer #FollowMe
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#connecting #interacting
#universal#quick #easy
#open
#just140#IamAfan
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#linkspeople to different kinds of information and content
#linkspeople to a collegial online interfacing
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Why Twitter?
First, a person need not be in a group or needed to join a group before she can interact.
Second, it has a universal nature. Anything a person decides to say or to announce in Twitter may be heard by everyone through the use of a simple hashtag.
Third, it is able to address alienation among strangers by bringing a modern day method of collegial online interfacing— brief statement, credibility of information, and silent listening of the personal sentiments posted loudly in different ways.
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Survey Results
Created in Google form and launched in Twitter for 14days.Complete survey analytics: https://docs.google.com/a/delasalle.ph/forms/d/11Ho5wLukxFkqmfDPyIut8yHyWZNHTNQPb1BQ34SLdbo/viewanalytics
62%
38%
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Geographic location of the Respondents
95%
2%
2%
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44%
44%
7%4%
Physical Agebelow 20 yrs old 20-29 yrs old 30-39 yrs old 40 and above
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How many accounts does the individual has?
35% 8% 2%
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to share my moods or feelings
to react by approving
to cite a fact, opinion or information
to converse or interact
0 5 10 15 20 25 30 35
22
15
17
17
21
16
31
3
What are the different ways the individual
tweet?
Series1
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in the morning
26%
during noon19%
at night56%
Best time to tweet
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Why follow a particular person?
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Why follow a particular person?
the person is a friend i like23
the utility I get from the tweets sent by the person
the person is an interesting stranger
16the surprises i get from the tweets sent by the person
the person is an annoying stranger18
he surprises i get from the tweets sent by the person
the person is an expert in his field28
the utility I get from the tweets sent by the person
the person is a celebrity 24the high visibility of the person in twitter
i came across the person as suggested by twitter 19
the high visibility of the person in twitter
others16
the high visibility of the person in twitter
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On gratification
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Describe Twitter in one word.
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Individuals by default are already always in social relations.
Emmanuel Levinas
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Survey ResultsTwitter is ideal to use to build professional networks.
It enables self expression of “thinking” thoughts.
It provides opportunities for intelligent conversations.
New culture of reciprocity!
TWITTER is for the modern online tribe with no leader.
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Is Twitter #pervasive, #persistent or #persuasive?It is a persuasive technology designed to change attitudes or behaviors of the users through social influence, thinking kinships, and a gratifying social situations.
It possesses all the essential elements of a persuasive technology (using B.J. Fogg’s model, 2002)– the individuals as social actors, the tools to link and interface in a web fashion and serves as the media that enables causal relationships.
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There’s an entire universe in every single
tweet, and it all really depends on the content as far as how it’s going
to spread. – Jack Dorsey
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Danke. Merci. Tack. Gracias.
Terima kasih. Graci. Salamat. #TYVM
Victoria Pineda email address: [email protected]