WWW.BUSINESSLEADER.CO.UK

THE UK’S LEADING MEDIA PLATFORM FOR HIGH GROWTH AND SCALE-UP BUSINESSES

MEDIA KIT 2021

INSPIRING INSIGHT THROUGH BUSINESS SUCCESS

IDEAS | PEOPLE | TRUST

we are all about you

SCALE-UPSETsquared

Programme

HR

BUSINESS LEADER CUSTOMERS

CONTRIBUTORS

CHARLIE MULLINS OBECEO, Pimlico Plumbers

ALPESH PATEL OBEEntrepreneur

IRENE GRAHAM OBEFounder, ScaleUp Institute

GERALD RATNERBusinessman

ANTHONY ROSEFounder & CEO, SeedLegals

SAM SMITHFounder, finnCap Group

BRAND REACH

84,000Circulation

Requested Readers350,000

Monthly Users

110,430Newsletter Subscribers

57,650Social Media Reach

1,650,000Live Stream Event Views

17,340Event Registrations

THE UK’S FOREMOST B2B MEDIA COMPANY

Business Leader will connect you with the entrepreneurs and business leaders that are the energy and heartbeat of the UK economy.Our vision is simple: to provide you with clear return on investment and connect you with entrepreneurs and investors via a print magazine, virtual and live events network, and digital opportunities.

Who are the Business Leader readers? For the print magazine, our requested readers are entrepreneurs and company directors that run businesses with a turnover between £1m and £500m.This media kit will now give you an in-depth overview of our audience.

CEO/MD CHAIRPERSON/OWNER

34%

DIRECTOR

32%SENIOR MANAGEMENT

27%

OTHER

7%

£1M - £10M 49%£10M - £50M 30%£50M - £100M 11%£100M+ 10%

SUBSCRIBE

READER PERSONA

THE CEOAge: 49Lives: South East of the UKCompany Turnover: £57mNumber of Employees: 195Sector: RecruitmentVoted at Last General Election: ConservativeLast Funding Round: £2m loan from alternative finance providerDrives: BMW 5 Series (work) and Range Rover Overfinch (home)Family: Children go to private schoolInterests: Rugby, socialising & on the board of regional charityDress: Traditional suit and tie

THE TECH ENTREPRENEURAge: 35Lives: BristolCompany Turnover: £5mNumber of Employees: 35Sector: Tech – AR/ VR businessVoted at Last General Election: LabourLast Funding Round: Equity investment for £500kDrives: Cycles to work but owns a Volkswagen Golf GTIFamily: Children go to comprehensive schoolInterests: Running, cycling and school governorDress: Smart casual

THE BUSINESS OWNERAge: 41Lives: ManchesterCompany Turnover: £9mNumber of Employees: 50Sector: ManufacturingVoted at Last General Election: Didn’t VoteLast Funding Round: £2m ABL finance packageDrives: Mercedes S Class (work) and classic Jaguar XS (home)Family: Children go to comprehensive schoolInterests: Holidays, eating out and luxury itemsDress: Suit no tie

DEMOGRAPHIC OVERVIEW

42%of our readers own more

than two properties

64%of our readers own a

property over £1m

59%of our readers have private healthcare

PROPERTY AND PERSONAL WEALTH

11%of our readers are active in politics

62%of our readers drive

a ‘luxury’ car

73%of our readers intend to buy a new car in the next

two years

BUSINESS RESPONSIBILITIES

81% 64%of our readers have

invested more than £100k in a business

of our readers are considering moving to EV

75%of our readers make

decisions around funding

81%of our readers are involved

with recruitment

69%of our readers are

drivers of sustainability

73%of our readers are

involved with software and IT

93%of our readers make ultimate

decisions on commercial property and leasing

87%of our readers make ultimate

decisions on legal and account procurement

56%of our readers are

responsible for HR policies and procedures

6,520SW: 1,900SE: 3,320

M&N: 1,300

MANUFACTURING

12,767SW: 1,500SE: 9,017

M&N: 2,250

TECHNOLOGY

84,000SW: 22,604SE: 44,000

M&N: 17,396

TOTAL

7,484SW: 1,194SE: 4,895

M&N: 1,395

PROPERTY

6,576SW: 1,638SE: 4,538

M&N: 1,400

CONSTRUCTION

6,711SW: 1,508SE: 3,308

M&N: 1,895

LEGAL

2,872SW: 852SE: 1,325

M&N: 695

LEISURE & TOURISM

11,023SW: 2,867SE: 5,700

M&N: 2,456

FINANCIAL SERVICES

4,977SW: 1,409SE: 2,509

M&N: 1,059

EDUCATION

4,428SW: 1,554SE: 2,150

M&N: 724

RETAIL

4,596SW: 1,596SE: 2,100

M&N: 900

FOOD & DRINK

2,255SW: 954SE: 850

M&N: 451

LOW CARBON

2,465SW: 402SE: 1,212

M&N: 851

CREATIVE

3,403SW: 991

SE: 1,480M&N: 932

TRANSPORT & LOGISTICS

1,482SW: 643SE: 496

M&N: 343

HEALTHCARE

2,047SW: 202SE: 1,100

M&N: 745

EVENTS & CONFERENCES

WHO IS THE BUSINESS LEADER AUDIENCE?The audience for each sector have been broken down into three regional figure, South West, South East and Midlands & North

BUSINESS LEADER ONLINE

The Business Leader website posts breaking news stories each day from around the UK, and also boasts regionally focused hubs, where you can read news relevant to that area. The website also features regular interviews with leading business figures – as well as reports and surveys giving you a more in-depth look at topical business issues.

POWERFUL MULTIMEDIA CONTENT You can view and listen to the latest interviews and analysis on our video and podcast section of the website.With thousands of views each day; it’s also a powerful medium for brands looking to connect with a targeted audience online.

ONLINE VIEWING DEVICES

54% 39% 7%

E-NEWSLETTERS AND SURVEYS

PREVIOUS CUSTOMERS FOR THIS SERVICE INCLUDE:

AVERAGE CLICK THROUGH

SUBSCRIBERS 110,430AVERAGE OPEN RATE 25%

2%

You can use the Business Leader audience to create your own survey. The process is straightforward and managed completely by us.

The Process• Agree the 8-10 questions • Send out the survey via email to agreed data set • Three emails sent• Collate the responses• Publish the data in a feature online and in print • Option to create white paper

SURVEYS

Sent three times a week to our requested e-Newsletter subscribers, the content is a mix of breaking news, thought leadership and inspirational interviews. You can benefit from a variety of advertising options.

E-NEWSLETTERS

BUSINESS LEADER INSIGHT SERIES

You can now sponsor a live stream interview with leading business figures from around the world, through the Business Leader Insight series. Business Leader interview a major business figure and the engagement is always extraordinary.

PREVIOUS CUSTOMERS FOR THIS SERVICE INCLUDE:

51,000Average social media impressions

10,000Average views

300Average registrations

KNIGHTSTONECAPITAL

ROUNDTABLE DEBATE

You can select up to six potential customers or industry leaders to attend a roundtable debate on a subject of your choice. The debate would be organised and chaired by Business Leader and broadcast live on Twitter, LinkedIn, Facebook and Business Leader website.How would these work?• Agree the topic with Business Leader• Agree the target audience• Delivery of the virtual event• Published in Business Leader magazine

and online

PREVIOUS CUSTOMERS FOR THIS SERVICE INCLUDE:

ROUNDTABLE DEBATE CASE STUDY

PRE-EVENT ENGAGEMENT

53,314 IMPRESSIONSEvent sponsors receive six weeks of pre-event promotion that includes promo videos, emails and daily social media activity.

EVENT ENGAGEMENT

324 REGISTRATIONS & DIRECT LEADSThe event was broadcast live on the business leader website, LinkedIn, Twitter and Facebook.

POST-EVENT ENGAGEMENT

8,421 TOTAL VIEWS & COUNTINGFollowing the broadcast of the live event, sponsors receive one month’s promotional activity to encourage views of the event. The debate was also published on the Business Leader website and YouTube channel.Sponsors also benefit from the event being turned into a two page feature in our print magazine.

TO VIEW THE EVENT - CLICK HERE

This example is taken from a mergers and acquisitions panel debate sponsored by law firm Harrison Clark Rickerbys.

PRICING (PRINT)

FULL & HALF PAGE ADVERTS/ADVERTORIALS

Full Page advert £3,200 +VAT

Full Page advertorial (produced by the client) £3,500 +VAT

Full Page advertorial (put together by Business Leader) £3,600 +VAT

Half Page advert £1,750 +VAT

DOUBLE PAGE SPREADS

Double Page Spread advert £5,000 +VAT

Double Page Spread advertorial (produced by the client) £5,500 +VAT

Double Page Spread advertorial (put together by Business Leader) £5,700 +VAT

Half Page Column £2,500 +VAT

Two Pages (If booked separately and not part of event sponsorship) £1,995 +VAT

Four Pages (If booked separately and not part of event sponsorship) £2,750 +VAT

Six Pages (If booked separately and not part of event sponsorship) £3,750 +VAT

SPONSORED BANNERS

PRINT PRODUCTION SPECIFICATIONSSize Trim (Width x Height) Bleed (Width x Height) Text Area (Width x Height)

Double Page Spread 410mm x 275mm 416mm x 281mm 370mm x 260mm

Full Page 205mm x 275mm 211mm x 281mm 185mm x 260mm

Half Page Horizontal 185mm x 121mm N/A N/A

Half Page Portrait 92mm x 241mm N/A N/A

Sponsored Banner 185mm x 18mm N/A N/A

BLEED: 3mm bleed is required on full page and double page spread adverts. All other sizes do not require any bleed.Note: It is recommended to leave 12.5mm space either side of the gutter on a double page spread.

(Please speak to a member of the team for a break down of campaign) From £3,000 +VAT

EXCLUSIVE FEATURE SPONSORS

• CEO In Focus • Appointments • Deals • Top 32 List

Guaranteed positions such as early right hand page and cover position occur a 20% charge.

In each edition of Business Leader Magazine, we have regular highly engaging features that available to partner with

PRICING (DIGITAL) One Month

Leaderboard £3,750 +VAT

Eyeline Banner £2,750 +VAT

Wide Skyscraper £3,250 +VAT

Double Sided Wide Skyscraper £5,000 +VAT

Full Screen Wrap £6,500 +VAT

Medium Rectangle £2,250 +VAT

Pop-Ups Price on Request

DIGITAL PRODUCTION SPECIFICATIONS

Size

Leaderboard 728px x 90px

Eyeline Banner 468px x 60px

Wide Skyscraper 160px x 600px

Double Sided Wide Skyscraper 2x 160px x 600px

Full Screen Wrap 968px x 690px

Medium Rectangle 300px x 250px

Pop-Ups 720px x 320px

Note: Please supply artwork in jpg or gif format (animated design) at 72dpi no greater than 1mb in size, along with a landing click-through URL.

WEBSITE

(inclusive of use of data, email sent to us in HTML format and 48 hour and 7 day analytics)

One Send £1,750 +VAT Three Sends £3,250+VAT Six Sends £5,500 +VAT

SOLUS EMAILS

One Month £2,750 +VAT Three Month £6,250+VAT Six Month £9,000 +VAT

EMAIL NEWSLETTER BANNER

Cost of design and amendments £1,250 +VAT

PRICING (EVENTS)

Survey sent to full Business Leader database and inclusive of: • Three sends • Use of data • Design of email • Maximum eight questions • Collation of results

£5,250 +VAT

One Event £8,995+VAT

Two Events £15,000 +VAT

LIVESTREAM PANEL DEBATE

LIVESTREAM INTERVIEW

One Event £4,000 +VAT

Three Events £8,000 +VAT

PRE-RECORDED INTERVIEW

One Event £3,000 +VAT

Three Events £6,750 +VAT

PRICING (SURVEYS)ADDITIONAL OPTIONS - IF BOOKED AS A PACKAGE

Feature of the results published in Business Leader magazine £1,000 +VAT

White paper produced of the results £2,750 +VAT

VIDEO CONTENT90 second ‘talking head’ or piece to camera, video inclusive of:

One Video £1,750 +VAT

Three Videos £2,650+VAT

Six Videos £4,600 +VAT

Twelve Videos £8,200 +VAT

• Production time • Video produced remotely

• Editing and packaging • Social media promotion

CONTENT CAMPAIGN

Two Articles

One Inclusion in the e-Newsletter

Social Support £1,500 +VAT

EXAMPLE 1:

Four Articles

Two Inclusion in the e-Newsletter

Social Support £2,000 +VAT

EXAMPLE 2:

As a package deal you can add a full page advertorial in print £1,500 +VAT

ADDITIONAL OPTIONS:

We can offer multi-platform campaigns at a discount rate. Please speak to a member of the team 020 3096 0020