the ultimate 90 day marketing plan - expo.ppai.org · the ultimate 90 day marketing plan: how to...
TRANSCRIPT
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The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
presented by David BlaiseTop Secrets of Promotional Products Sales
www.TopSecrets.com
Co-founder of www.SmartEQP.com
Copyright © David Blaise, Blaise Drake & Company.
All rights reserved. Reproduction in any form is unlawful
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The MVPs of Marketing:
• Message
• Vehicles
• People
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
From Obscurity to Loyalty
Total Obscurity
Recognition
Comfort
Loyalty
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Your Patterns Determine Your Results:
Do Something Each Day toCreate Awareness Among
Some Element of YourTarget Market
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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Vary Your Approach:
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
• Blog posts• Text messages• Web video• Web audio• Podcasts• Opt-in forms• Squeeze pages• Autoresponders• Email sequences
• In-Person Visits• Phone Calls• Email• Catalogs• Direct Mail• Random Samples• Spec Samples• Preproduction Samples• Websites
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Everywhere They Look, There You Are!
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
• Social Media• Email Inbox• News Clipping• Catalog Mailing• Appointment• YouTube Video• Podcast
• Networking Functions• Trade Shows• Mailbox w/Self-promo• Telephone Follow-Up• Offer of Free PDF Report• Offer of E-Newsletter• Plan Spontaneous Run-in
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Question:
Can Your Sad, PatheticCompetition ReallyCompete With This?
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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Important Points:
• Intelligent Repetition of Contact is Key
• This Positions You as the OnlyViable Choice
• Nearly Everything Works Better witha Phone Follow-Up
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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Important Points:
• Plan Several Sequences that VaryAccording to First Contact
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
• Networking Function
• Referral
• Cold Call
• In-Person Visit
• Gift Sequence
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When You Focus 95% ofYour Effort on Proactive Targeting, Qualifying & Follow-Up, You Get to
Choose Your Client Base!
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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Questions?
The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
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One Final Thought…
“If you don’t know where you’re going, any road will
take you there…”The Cheshire Cat
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Please complete your session evaluation now to receive credit for session
attendance.
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The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams
presented by David BlaiseTop Secrets of Promotional Products Sales
www.TopSecrets.com
Co-founder of www.SmartEQP.com
Copyright © David Blaise, Blaise Drake & Company.
All rights reserved. Reproduction in any form is unlawful