the ultimate blog experience

Click here to load reader

Post on 16-Apr-2017

2.246 views

Category:

Technology

0 download

Embed Size (px)

TRANSCRIPT

  • Angela Conyers-BentonMarkus RobinsonBlackWeb20.com

  • PlatformsWordpress, MoveableType, Typepad, Blogger, ect.Blog Engine for MicrosoftBlog CFM for Cold FusionPlugins:

  • Widgets, Applications, & PluginsSpringWidgetsBuild our own: ClearspringGrab external widgets that will complement your contentConsider outsourcing development of Facebook apps or iPhone apps; this will help add value to your content and result in WOMM, going viralWordpress has plugins for just about anything, use caution so that your site is still usable and loads fast.

  • Design and LayoutUsability is important and shouldnt be over lookedAesthetically Pleasing (Yahoo! Design Stencil Kit)Build a brand not a just a website:Who you associate with effects your brand, including advertisers.Content is King, dont over do the graphicsStay a breast of design trends, but remember trends fadeDesign should work WITH the content not fight it

  • Gaining TrafficSearch Engine OptimizationPartnershipsSyndicationShowing ValueBuilding a CommunitySocial Media Marketing:Facebook Targeted AdsStumbleUpon

  • Search Engine Optimization (SEO)

  • SEO TipsSubmit your site to Search EnginesHave relevant and quality sites link to yoursUse Short Clean URLsAvoid iFrames and FlashUse Google Webmaster CentralSubmit and XML sitemap to GoogleAnalyze Traffic:Keyword ExplorationTop Content

  • SyndicationContent PartnershipsRSS Syndication to distribute your content on social networks like:FacebookTwitterMySpace

  • Building a CommunityBuilding Evangelists from your readersSocial Bookmarking:Yahoo! BuzzGlobalGrindEVIPlistCommunity Platforms:MeeboNingCollectiveXFind the best platform for your specific content:Audio use Odeo, iTunes, Zune, iMeem, ect.

  • ContentScheduling contentFrequencySEO friendly URL'sHeadlines (SEO)Keyword Audit, Research, ExplorationGuest WritersOther ContentPodcasts, video blogging (vlogging)

  • Content contUse Google Trends to looks for hot topics to write about, this will help drive organic referral traffic to your site.Mobile integration for various devices

  • Last but not least!Be originalFind your voiceBe engagingPost oftenHAVE FUN!