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Post on 16-Apr-2017
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Angela Conyers-BentonMarkus RobinsonBlackWeb20.com
PlatformsWordpress, MoveableType, Typepad, Blogger, ect.Blog Engine for MicrosoftBlog CFM for Cold FusionPlugins:
Widgets, Applications, & PluginsSpringWidgetsBuild our own: ClearspringGrab external widgets that will complement your contentConsider outsourcing development of Facebook apps or iPhone apps; this will help add value to your content and result in WOMM, going viralWordpress has plugins for just about anything, use caution so that your site is still usable and loads fast.
Design and LayoutUsability is important and shouldnt be over lookedAesthetically Pleasing (Yahoo! Design Stencil Kit)Build a brand not a just a website:Who you associate with effects your brand, including advertisers.Content is King, dont over do the graphicsStay a breast of design trends, but remember trends fadeDesign should work WITH the content not fight it
Gaining TrafficSearch Engine OptimizationPartnershipsSyndicationShowing ValueBuilding a CommunitySocial Media Marketing:Facebook Targeted AdsStumbleUpon
Search Engine Optimization (SEO)
SEO TipsSubmit your site to Search EnginesHave relevant and quality sites link to yoursUse Short Clean URLsAvoid iFrames and FlashUse Google Webmaster CentralSubmit and XML sitemap to GoogleAnalyze Traffic:Keyword ExplorationTop Content
SyndicationContent PartnershipsRSS Syndication to distribute your content on social networks like:FacebookTwitterMySpace
Building a CommunityBuilding Evangelists from your readersSocial Bookmarking:Yahoo! BuzzGlobalGrindEVIPlistCommunity Platforms:MeeboNingCollectiveXFind the best platform for your specific content:Audio use Odeo, iTunes, Zune, iMeem, ect.
ContentScheduling contentFrequencySEO friendly URL'sHeadlines (SEO)Keyword Audit, Research, ExplorationGuest WritersOther ContentPodcasts, video blogging (vlogging)
Content contUse Google Trends to looks for hot topics to write about, this will help drive organic referral traffic to your site.Mobile integration for various devices
Last but not least!Be originalFind your voiceBe engagingPost oftenHAVE FUN!