SiteOlytics RTM:Real-Time On-Site Targeting

For Anonymous VisitorsWhat It Is and How It Works

What Is RTM and On-Site Targeting?

SiteOlytics RTM’sReal-Time On-site Targeting

multiplies your conversion rates bypersonalizing the visitor’s browsing

journey to his/her interest or intention.and turns "I'm just looking" visitors

into "I'll take it" customers.

The Business Killing Conversion Problem

• For most online stores, the average conversion rate is 2% of first time anonymous visitors. • 98 out of 100 people leave the

average site without signing up or buying. • Real-Time On-site Targeting has

been proven by Amazon and others to multiply conversion rate instantly, effectively and long-term.

Why Is the AverageConversion Rate So Low?

Because many visitors are overwhelmed or don’t find what they are looking for.

Because visitor are different and have different interests and intentions.

But every visitor gets served the same content, that does not meet the expectation.

Because they are mildly interested, plan to come back later and never do.

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What If You Could…

What if you could instantly know what your anonymous visitors really want?

What if you could react to your visitors' desires and give them exactly what they are looking for?

SiteOlytics RTM uses predictive analytics technology to foretell your anonymous visitors' intentions and react to their digital behaviors in real time.

… Zero In On Visitor’s Interest

1. Segment your anonymous visitors into related audiences.

2. Find the best message and info for every segment.

3. Repeat that message on every page for each visitor.

4. Eliminate distractions from those pages.

The Secrets To Doubling Conversion Rates

How Does On-Site Targeting WorkStep 1

• SiteOlytics Real-time On-site Targeting uses a Javascript code designed to anonymously ‘predict’, ‘notice’ and ‘remember’ the reason why a visitor came to your site (intention) and what he or she was looking for (interest).

Visit to Vmware product page RTM remembers “interest”

How Does On-Site Targeting WorkStep 2

• As anonymous visitors continue to browse or return to the site, SiteOlytics RTM seamlessly embeds Targeted content into the user experience and offers into all web pages.

“Normal” web page display Embedded content web page display for retargeted customers

Why Does On-site Targeting Multiply Conversion Rates?

• It multiplies opportunities for conversion success.

• It monitors each anonymous visitor’s behavior.

• In critical moments, it triggers strategic campaigns.

• It guides each anonymous visitor through a personalized conversion funnel.

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Use Case #1: Predict Visitor’s Interest Personalize User Experience On Arrival

• The majority of anonymous visitors land on your site because they found a link and got referred.

• Use the keywords and topic of content of the link source to personalize and customize the initial landing page.

Use Case #2: Do It Like Coca-ColaPrevent Conversion (Cart) Abandonment

• 75% of anonymous visitors who leave, actually plan to return. But most of them won't.

• Create some sense of scarcity or urgency around your offer to convert now and not "sometime later". Add softer conversion option.

Use Case #3: Do It Like AmazonPredict and Recommend Desirable Offers

• Find out which audience segment your anonymous visitor belongs to.

• Display offers that similar people have chosen, viewed or recommended in the past.

SiteOlytics RTM On-Site TargetingTechnologies & Benefits

Audience Segmentation Audience Personalization Audience Targeting Intention Detection Intention Prediction Emergency Trigger

Predict and recommend offersCreate brand loyaltyIncrease conversion rateIntention based offersSuggest future intention offer Prevent cart abandonment

3 Steps To SuccessSiteOlytics RTM Pilot Blueprint

1. We’ll help you segment your anonymous visitors into audiences.

2. We’ll help you create 3 personalized conversion offers.

3. We’ll help you run and monitor your increasing conversion rates for 14 days.

We are convinced that when you see the results and ROI that you will be excited and continue to have us help you increase your conversions.

Find Out How SiteOlytics RTM Can Increase Your Conversion RatesWith No Risks or Costs Involved