The Ultimate Hawaii Destination Web Portal !

The NEW

Go to Website…

THE STORY

•Hawaii.com was 50% owned by OPI and 50% owned by Stephens Media.

•Minimal content marketing effort invested in the web site.

•On Dec 4th , 2014 OPI successfully purchased 100% of Hawaii.com.

THE INGESTER MODEL

OAH

U

KAU

AI

The King of Content

Supporting Sister Media

255,000 Circulation1.3 Million Web Visitors38% Household Income

over $100,000

San Francisco SF Examiner and SF Weekly

Seattle The Sunday Herald

Bellevue Reporter40+ Publications

618,968 Circulation2.0 Million Web Visitors65% Household Income

over $100,000

Vancouver / Victoria / AlbertaBurnaby/New West Minister

News Leader 80+ Publications

1.5 Million Circulation1.84 Million Web Visitors81% Household Income

over $70,000

Hawaii

TOTAL IMPACT 3,529,234 Circulation

5,590,000 Unique Users

HUGE NORTH AMERICAN FOOTPRINT

22+ Publications1.15 Million Circulation1.5 Million Web Visitors

450,000 in-bound 63% Household Income

over $100,000

Doing Nothing…THE POWER of the URL!

•Despite no marketing investment, Hawaii.com consistently ranks among the top 5 search results for “Hawaii Travel”

•Current Metrics

o 126,000 Unique Visitors a Month

o 126,000 Membership Database which is emailed 3X per week

o The Expedia Widget Grosses over $350,000 a month in Hawaii

Airfare and Hotel bookings

CURRENT ACTIVITY

126,000 Active CommunityMembers

Consistent Banner Ad ClientsIncluding Pleasant Holidays,Dolphin Quest, and others.

SOLID Expedia Gross Revenuefor Hotel and Airfare PackagesTo Hawaii.

Ability to drive online Retail Sales.

Ability to drive DIRECT HotelBookings for Turtle Bay Resort and others.

Weekly Activity in the“Aloha Game” which will convert to an enhanced MembershipClub.

•Technology

o Robust Database/Membership software

o Redesign– “Experiential, Aspirational User Friendly, Content Rich and

Direct booking friendly.

•Employees

o (5) Developers

o (5) Designers

o Sales Force

o Award-Winning Writers from the OPI family of publications

THE INVESTMENT

SECRET SAUCE - Leveraging Hawaii’s largest team of professional Travel Writers!

•INTEGRATION. Published by a local team of professionals that appeal to valuable repeat Island visitors and experienced global travelers.

•Content created by Award-winning Hawaii travel, lifestyle & food writers who provide an unparalleled perspective on a visit whether it be deciding upon the right island(s) for a traveler’s interests, accommodations that exceed expectations or activities, shopping and dining usually only reserved for those “in the know.”

•Execution of a robust, fun, rewards based “Aloha Club” database marketing.

•Providing a DIRECT booking marketing platform for our partners.

•Providing tangible business RESULTS and reporting to qualified industry partners.

Unique, fresh content creation…

•Achieve over 1,000,000 unique, active Community Members.

•Build and maintain an “Experiential, Aspirational User Friendly, and Content rich web site.

•Create ROBUST DIRECT BOOKING PLATFORM for our partners.

•LAUNCH large advertising campaign leveraged by partnering with sister

Black Press Media on the mainland.

•Become the GO TO Hawaii Destination Web Portal!

The Future

1,000,000 Members

GOALS