the ultimate list - 31 web & mobile design trends and predictions for 2017

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The Ultimate List - 31 Web & Mobile Design Trends and Predictions for 2017Visit: www.technousa.com

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As you know the Internet is a dynamic entity. Websites, apps and search engines, being the building blocks of this dynamic eco-system, also need to adapt to changes the internet undergo due to the changing user behavior caused by new technologies (read devices) and also due to the creativity, innovation and experiments initiated by the bright minds that are part of this vibrant Internet eco-system. Trends are fueled by all these factors combined and thus trends drive progress in any industry and web design is such a field where trends are constant an industry that combinedly creates the front-end of the internet.

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Whether you are looking forward to get your website or app designed and need some inspiration or ideas to be shared with your web designer or you are a web designer/developer looking forward to get yourself updated with current and upcoming trends this PPT wont disappoint you. This is a comprehensive guide/article on web design trends that are going to rule the roost in 2017 (some are current trends that are likely to get bigger in 2017).


Wider adoption of Mobile-first Approach


For those who may not know, mobile first is a concept that explains the importance of designing a website first for mobile devices and then working your way up to big screen devices. Mobile-first approach is more content-focused, first you make sure that your design has all the essential features and content is optimized for the smaller screens

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when you design for mobile first, you end up getting the best mobile version designing for the small screen is the challenging part from there working your way to up to big screens versions which will have all additional enhancement features.


Mobile-first approach is not a new concept but with the share of mobile web browsing traffic overtaking desktop web browsing traffic and also considering the fact that mobile searches has already surpassed desktop searches at Google, think mobile first chorus will get louder in 2017 and there will be wider adoption of mobile-first approach in web designing. Want more reasons?


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You may know that mobile-friendliness is a Google ranking factor sites which are not mobile friendly may not comparatively perform well in mobile searches and the fact that Google is coming up with a separate mobile index will also drive people big time to adopt mobile-first approach.

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Popularity and Demand for Responsive Design is likely to Surge


For those who may not know, responsive site serves the same HTML to all the devices on the same set of URLs and CSS media queries and flexible grids/layouts are used to ensure that content gets rearranged, best displayed and adjusted to devices of various screen sizes responsive design provides a seamless user experience across devices.

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Since one of the ways mobile first approach is implemented is responsive design, the demand for responsive design is likely to go higher. Not only that, the best way to get your website adapted to meet the requirements of the upcoming Googles separate mobile index is by going responsive this article explains the reasons in-depth. Want to get an awesome responsive website designed? Check out the details of our top-notch Responsive Web Design Service.

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Semi-flat Design is Becoming a Popular Alternative to Flat Design

Semi-flat design is likely to be continued to be used widely it comes as an alternative to flat design which was widely criticized for the usability issues. Semi-flat design ensures ease of usability as it has the dimension and depth incorporated into it through the use of cards, subtle shadows and well-thought out transitions.


Lazy Loading Lazy loading ensures quick view of content before the page loads completely. This technique is commonly used on websites that feed content in a card/box format one chunk at a time. For example Twitter, Facebook, Instagram etc. This technique is likely to be continued to be used widely as speed has become an increasingly important factor with respect to SEO and user experience.


Cinemagraphs

Cinemagraphs are highly appealing visuals which can be effectively used for storytelling. They, if implemented properly, can take the look and feel of the website to the next level. Cinemagraphs are highly popular now and they will continue to be popular in 2017 as well.

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They have certain advantages over videos and photos they consume less bandwidth compared to videos and can give users better experience than still shot photos.

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Custom-made Illustrations, Big Typography and Original Photography.


Yes, stock illustrations are available but custom made illustrations extremely enhances the visual appeal of a website and provides an amazingly unique website experience. Custom-made illustrations will be continued to be used widely in 2017 by designers particularly when the requirement is to differentiate the website from other websites in the niche undoubtedly highly attractive custom-made illustrations will help your website stand out from the crowd.

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Similarly, typography can really set the tone of the design being a powerful visual medium it can be effectively used to make your website stand out.Youll see more of big, unique, hand-rendered, beautiful, over-sized typography being used in 2017-2018 Sharper device resolution enabling better readability will drive designers to experiment a lot with typography.


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A shift from using stock photography to using authentic, original photographs in web design will start gaining momentum from 2017 though the practice of using stock photography will not go away anytime soon.


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Centered Split Content


Centered-split content is an impactful style that works like this the important message/content is placed at the center which is combined with appealingly smooth textures or awesome visuals around it to create a strikingly dramatic effect. The layout looks fantastic with minimal content but that doesnt mean that it wont work with pages with more content those pages too look great with split content layout design.

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Split content layout gives the visitors a uniquely different experience as each section of the website looks strikingly appealing and different. Designer also gets to explore his creative side further.

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Unique Grid Experiments


Grids are generally used to keep design elements aligned and ordered and to ensure a neat and clean design. But grids dont have to be rigid and well-arranged always designers these days try out interesting experiments on grids this trend is likely to continue in 2017 and grow bigger.

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Wider Adoption of Parallax


For those who may not know, parallax is a design effect that gives websites a sense of depth due to the varied speed of the websites back ground imagery and rest of the page. We can expect a wide use of parallax in 2017 as related technologies are getting better at handling advanced effects.

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Rapid Prototyping Tools


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Rapid Prototyping tools like UXpin, Marvel, Webflow etc. are proving to be a great boon for web designers and they are being used widely and surely expect a wide-spread utilization of these tools in 2017. Rapid Prototyping tool enables web designer to create the prototype of websites and shows how a completely designed website would look like without any coding thus it helps you to preview usability and aesthetic.

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The biggest benefit is that you can avoid the complex client interaction process and show them how exactly it looks and works. These tools come with awesome in-built features that ensure ease-of-use and thus help you save time and resources.

Rapid Prototyping Tools


Card-based UIs


Card-based UIs popularity is growing immensely as card UIs are used by social networking giants like Twitter, Pinterest, Google and Facebook. Cards are UIs that display content in pieces large content is broken into chunks and shown in cards format which makes users to navigate through them easily and card format helps to organize content in a better way and also aids users to scan and consume content quickly.

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Bold Color Experiments


In the past, brands used to stick to web-safe colors nowadays brands go for unconventional color experiments, use of bold, vibrant colors is becoming the new normal and in 2017 this trend is likely to grow. Use of bold colors and gradients helps attract users and screens of todays monitors and devices are good at reproducing richer colors.

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Animation


Due to advancement in browsers and languages, new ways to engage users are explored and experimented and many websites are avoiding static imagery. Animation is a great medium of storytelling and engagement more and more designers/clients prefer to use animations to engage their users effectively and to enhance user experience. The use of animation is set to increase in 2017.

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A Website is usually designed with the ideal user in mind, now its time designers need to think about non-ideal users and non-ideal scenarios as the rise in number of internet users increasing across the world, resulting in a diverse population of net users including children, elders and also non-tech savvy newbies. In 2017 and beyond, the UX designer should understand, anticipate and take non-ideal scenarios into account.

Failure Mapping


Micro-interactions


Micro-interactions are great interactive elements in the design in the form of small animations they play an important role in UI/UX design, particularly on mobile/small screen devices. They make user interactions easier, fun, interesting and thoughtful. As small screen devices are ruling the roost, micro-interactions are here to stay and well also see more innovations in 2017.

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Optimized Interstitial Anxiety Interstitial anxiety refers to the tension the user experiences momentarily during the time when he takes action on a website, say clicking on a button, to getting a response, say navigating to the next page load time delay during this transition can create anxiety and may leave the user in the dark resulting in poor user experience.


Smart designers are tackling this challenge by using transition elements that show the next screen or page in the sequence allowing the user to preview and anticipate the next action he is supposed to take this creative technique reduces friction and anxiety. More use of this technique, which is relevant to the web that is getting faster, is likely to happen in 2017.

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Hapnotic Feedback


Hapnotic Technology is a touch-based feature in the UI and uses the sense of touch to send tactile feedback when, for example, buttons on virtual keyboard, are pressed. This technology is getting advanced and gaining popularity due to the rise in the number of people using high-end mobile devices. One of its biggest uses is that it could be used to drive users to click on purchase button or CTA with the use of pulses and vibrations.

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Overlapping Depth Elements


Introduction of Googles material guidelines has resulted in the development of this trend design elements are made to overlap to create depth. Use of contrasting colors and large shadows make it very effective and highly impactful. This design technique results in better clarity, smooth transition between elements as the user scrolls down the page.

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Hand-drawn Iconography


Hand-drawn icons are in trend now they stand out and convey the message clearly and make a great contrast with uniform design and clean typography. They are notably used as calls to action due to their distinct look and attractiveness.

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Large Colored Shadows


Shadows are clearly making a comeback and they are being more creatively used than ever before. The new trend has been the use of large colored shadows with bright, strong colored background it not only enhances the shadowed element but the overall look and feel of the website also gets enhanced.

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Minimal Mockup Minimal Product Mockups are and will be in trend in 2017. Benefits are work inside the mockup really stands out and provides comparatively less severe, subtle flow of a website.


Age based Responsive Design What we know of responsive design is that the web pages adjust according to the size and resolution of devices, but in 2017, you may see web pages that adapt according to the visitors age.Visit: www.technousa.com Continued

Not only the number of Internet users is increasing rapidly but also, the internet users are of different age group ranging from 8 to 90+ - thus, the presentation of the design/layout and content needs to differ as per the age of visitor. For example, elderly users would like to see bigger fonts. While the young people may like bright & vibrant colors and a dashing design, the middle-aged and the elders may prefer to see a simple design.

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Smart Navigation


Smart Navigation will be in trend in 2017. It is the need of the hour at a time when great importance is given to user experience. Smart navigation minimizes user distraction and only appears when the user requires it and at the right location.

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More Support for HTML6 and CSS4 We can expect more support for HTML6 and CSS4 there have been discussions around about web designers/developers making proposals for the same.Visit: www.technousa.com

Use of Virtual Reality


Virtual Reality (VR) has been gaining popularity VR involves use of computer technology to recreate a real-life situation or environment. There will be wider use of embedded VR views on websites.

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Desktop Push Notifications


Desktop push notifications will remain popular in 2017 a useful feature that allows users to opt-in to updates from sites that they love to stay connected with and it also gives the website owners a great opportunity to re-engage with their loyal users with customized and impactful content.

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App-inspired Design

As mobile-first approach is being widely adopted, in 2017, well see a lot of de-cluttered, app-inspired designs with a clear focus on mobile users.


360 Videos

In the age of Snapchat, 360 videos are in trend and the trend will grow in 2017 and a lot of websites will also use 360 videos to enhance user experience. For those who do not know, 360 videos show 360 degree of a location and viewer can pan, rotate and watch it from various angles.


Smart-watch Optimized Design


In the age of mobile, your website should be responsive to multiple devices of various sizes and screen resolutions and with the number smart watch users increasing rapidly, you cannot afford to ignore this fast-growing section. Going smart-watch friendly wont be a bad idea in 2017.

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De-Linearity Over simplification doesnt always mean better usability in the year 2015, in a bid to provide better user experience, greater simplification of UI was practiced widely. Narrow menus, compartmentalized interactions through step by step processes in a set order along a linear navigation path etc were some of the simplification methods used by designers.Visit: www.technousa.com Continued

Users have started disliking these linear experiences and they dont want to be forced to navigate screen after screen to complete simple tasks. 2017 will witness de-linear designs which will rely on users intelligence. They will be given more options to navigate around and more options to take action across each process.

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Skeuomorphism


Skeuomorphism is a design style that gives a real life feel and experience. Objects in Skeuomorphism look like real life objects for example, buttons and tuners appear to be the ones that we use in our day to day lives, books on a webpage look like leather-bound real books, 3D objects cast shadows etc.

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The biggest advantage of Skeuomorphism design is that users get to know the purpose of those objects/calls to action without any further descriptions. In the age of mobile-first approach, concept of Skeuomorphism is a way to achieving great user experience and its adoption can be seen widely in 2017.

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Note: These were excerpts from the article titled The Ultimate List 31 Web & Mobile Design Trends and Predictions for 2017. Read the full article here: bit.ly/web-design-trends-2017


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