We are living in the toughest business climate in modern history. Today, 95% of start-up businesses

are bankrupt by their 10th year—and 80% of corporate products fail. Today, consumers are more

distrusting, cynical and even angry than ever before. For all businesses, these are beyond tough

times…. the toughest time in history for the incumbent.

My award-winning book, The Underdog Advantage, is about a proven and winning set of principles.

And my speeches will teach you how to apply these lessons to your business and career….to beat the

odds….to succeed in these uncertain times.

Through our unique training—based on The Underdog Advantage and my forthcoming book The

Leadership Campaign—you’ll learn how to develop the attitude of an insurgent. An insurgent is

an individual who harbors an attitude of difference, moves faster and welcomes

change as opportunity. You’ll learn to embrace boldness, daring and a never-

say-die attitude.

We learned these lessons from our clients—from helping elect sixteen

presidents and from some of the top CEOs in the nation; our clients range

from Microsoft to Google, from Coke to Pepsi, from Disney to Nike

to Verizon to Visa to McDonald’s to General Electric to American

Express…. And we want to share these lessons with you—because

today, it’s the underdog, the insurgent, who holds the advantage.

These two books are a “must-read” resource for those who want

to play more offense, who want to adopt an insurgent mindset

and leadership framework. And this presentation has been critically

acclaimed as ground-level training for application, implementation and

motivation. It is designed just for you.

This is the new way for you and your team to win.

David Morey

Chairman and CEO

DMG Global

Winning withTHE UNDERDOG ADVANTAGE

By David MoreyAward-winning Speaker and Author Shows You How to Fight

and Win like an Underdog.

DMG Global, Inc. • 1725 Eye St, NW, Suite 300 • Washington, DC 20006 • (888) 626-9776

David Morey Chairman of DMG Global and Vice

Chairman of Core Strategy Group,

is one of America’s leading strategic

consultants—and one of the nation’s

most sought-after speakers. Mr.

Morey is the award-winning author of

The Underdog Advantage (McGraw Hill) and The Leadership Campaign (Career

Press). He has worked with and helped

to add hundreds of millions of dollars

in revenue and value to a range of

Fortune 500 companies. Mr. Morey has

worked with some of the world’s top

business leaders—and has advised five

Nobel Peace Prize winners and sixteen

winning global presidential campaigns,

including that of the 44th President of

the United States, Barack Obama.

In global politics, Mr. Morey has advised

Philippines President Corazon Aquino,

South Korean President Kim Dae

Jung, Russian President Boris Yeltsin,

Mexican President Vicente Fox and

The Dalai Lama. In business, Mr. Morey

has worked with a range of successful

start-ups and small businesses, and

his corporate clients include General

Electric, Verizon, Coca-Cola, Mars,

KPMG, McDonald’s, Microsoft, News

Corp., Nike, Pepsi, P&G, Disney, Visa,

Bancomer, TPG and many others.

Over the years, Mr. Morey has served

as Adjunct Professor of International

Affairs at Columbia University and

currently teaches at the University

of Pennsylvania. Recently, he was

Chairman of the Council on Foreign

Relations’ Task Force on Public

Diplomacy. Mr. Morey was a four-time

All-American Decathlon competitor,

IC4A Champion and a member of

several U.S. national teams.

Testimonials

“All companies, whether big or small, leading

or not, have to adopt an underdog insurgent

strategy. David Morey shows us how.”

Pete Peterson, Founder,

The Blackstone Group

“He’s one of America’s best corporate speakers.”

Edgar House, President, H&C

“He knows how to awaken the insurgent in

all of us.”

Doug Alexander, CEO, ICG

“He’s simply the best corporate speaker out

there today.”

Steve Leff, President, CBIZ

“A dynamic and inspiring ‘how to’ plan for

any individual or organization….”

Mike Roberts, President,

McDonald’s USA

“He can make insurgents of us all.”

Anne Tasker, CMO,

The Coca-Cola Company

“The playbook for the insurgent warrior.”

Fran Tarkenton, NFL Hall of Fame

Quarterback, CEO of GoSmallBiz.com

www.PlayOffense.comwww.underdogadvantage.com

www.theleadershipcampaign.com www.dmghq.com

Most Requested TopicsUnderdog Leadership Principles: Today,

we live in the most challenging time in

recent business history. We show you

how to create and execute insurgent

strategies to put your business on top.

How to Play Offense: What do today’s

great insurgent companies have in

common? We show you how to borrow

the critical and concrete lessons of these

remarkable insurgent successes.

Driving Insurgent Play-Offense

Marketing Strategies: The core

challenge for your businesses today is

driving growth, profit and value—and

stealing market share. We present battle-

tested formulas for success.

Bolstering The Value and Uniqueness

Of Brand: Building brand helps attract

customers, add market share and grow

profit. It’s a critical long-term investment

in your business.

Growing Your Bottom-Line With

Winning Sales Strategies: We show you

how to boost your bottom line with step-

by-step strategies to outflank, outfight

and outsell your competitors, and attract

more customers—for life.

Putting Boldness Back Inside Your

Organization: We teach how to build

winning insurgent cultures that are

entrepreneurial and thrive on change.

Start your own personal revolution by

unleashing the power of the Underdog

within your organization: Using the

magic of imagination to think out of the

box and win.

GMDG L O B A L