The unexpected fall at Michigan State University

Look Out Below!!!!

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Breyona Bolden PR Research & Strategies, Florida A&M University

March 27, 2012

The Event March 25, 2012 At approximately 3 a.m.

Sunday, 18-year-old Alexandria Pew fell six floors from North case hall dormitory through a window while attempting to catch a ball.

A hospital spokesman says the senior from Greenhills School in Ann Arbor, was in critical condition Monday at Sparrow Hospital in Lansing. Details about her injuries haven't been released.

www.lansingstatejournal.com Google Images

The story ContinuesoShe was sober.

oPlywood covers the window

where Pew fell.

oThe study lounge where she

was playing catch with

friends is now closed.

oShe fell to a large, grassy

area where the soil, moist

from rain earlier in the day,

helped break her fall.

http://www.mlive.com/lansing-news/index.ssf/2012/03/ann_arbor_woman_falls_from_six.html

o The investigation still continues.o Michigan State University is inspecting windows

across its campus.o MSU Physical Plant inspectors found the window

frame to be structurally soundo Critical Incident Protocol

www.cip.msu.edu/o MSU emergency management information .

Police.msu.edu/resources/eminfo.pdfo Emergency response solutions

www.ers.msu.edu/index.html

Research

What worked well

The university taking responsibility Inspecting other windows Closing where the event took place. Not having negative coverage. The university constantly checking up

on the victim and family.

What did not work well

There were no authority figures present.

Horse play indoors should have been banned.

Faculty, staff, and students should have spoken on the incident more.

PR lessons learned

http://www.uscg.mil/history/articles/LessonsLearnedHomePage.asp

Lessons for FAMU

Do’s Critical Incident Protocol ,

emergency management information, emergency response solutions should be made available to the public.

Multiple mediums for crisis information to travel.

Cater to the victim and family

Avoid negative publicity.

Don’tsAllow indoor

horseplay.

http://www.hbcudigest.com/florida/famu-making-strides-in-campus-hazing-prevention-methods-state-study-reveals/