the union budget 12 13 on moneycontrol.com
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TRANSCRIPT
Wealt
hA Look at the last Decade
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Will Budget 2012 lead to Preservation of wealth??
Creatio
n
Ero
sion
Erosion
Re-
crea
tion
Preservation ??
So the question is …
Will Budget 2012 be able to “Preserve” the economy and how will it impact “Investing India” ?
A glimpse of Investing India
InflationGDP ContractionIIP
Downgrades
Fuel Price Hikes
Weakening Rupee
Rising Interest
rates
Political Paralysis
Exorbitant real estate
Black Money
Volatile Markets
Stagnant Infrastuct
ure
Income Tax
Impact
What is ‘Investing India’ thinking about ?
BUDGET BUDGET 20122012
So what’s in store this
February??
Will this Budget help the common man fight against all his fears or will it fulfill all his expectations ?
Will Mrs. Sharma pay in excess of Rs. 100 for a kilo
of onions? OR
Will she be able to make her favorite DO PYAAZA every
Sunday?
Will your purchase from amazon.com in USD cost…
Rs 540O
RRs 450
Will your next vehicle purchase be..
Petrol driven OR
Diesel driven OR
CNG driven
Will money generated from India remain in….
India
OR
Switzerland
What will happen of Mr. Shah’s portfolio in 2012-13?
Will it be up ?
Will it be down ?
Will there be no change ?
Will the Almeida family continue to live in a rented 1 BHK ?
OR
Will they be able to move into their DREAM HOME in
2011-12?
Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India
manage 24/7 power for each and every Indian citizen? Will we see HIGH
SPEED TRAINS which will connect Mumbai and Delhi inunder 6 hours?
And Finally....
Will your tax burden
REDUCE
OR
INCREASE
These are the issues that are swirling in the minds of
INVESTING INDIA and issues that the government is grappling with
Budget 2012-13
Populist or Practical?
From the Editor’s Desk
• Budget Expectations – Businesses, Markets, Brokers, Industry Bodies, Common Man
• Budget News & Videos – Live FM’s Speech, Budget Flashes, Interpretations etc
• Sector news – Multiple sectors+ audio and comments highlighting state of the industry.
• Stocks to Buy & Sell before Budget and trading strategies
• Tools – Tax calculators, personal Finance tools etc
• Social Connect – Jigsaw Puzzles, Debates, Polls, Chats with FB and Twitter plugins
moneycontrol.com presents
BUDGET 2012Disposable Income
ReachInvestors
Affluence
Multi Device
Finance MinisterEconomy
India
Taxes
Sops
Standard Deduction
Business
News
Community
M3
Influence
Knowledge
Wealth
Sticky
Leader
NSE
BSEGlobal Indices
Portfolio
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Is the more authoritative than the Sports Minister and msnbc.com’s Business handle!
MY TV
Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
•LIVE CNBC TV-18 and CNBC AWAAZ TV during the Budget
•440k+ users daily
• 2.5 times traffic spurt during the Budget Day 2011
•17 mins – Average time spent/ user
•Accessed by office users who don’t have access to TV
M3
Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
•A “Social Network” of investors with over 7 lakh registered users
•100% growth in visits in 2011 to 21mn
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•More than 60 posts/min during market hours on regular days
PowerYourTrade.com
• India’s definitive stock trading and investment advice portal.
• Leading brokers and broking houses offer advice to subscribers
• People turn to it on Budget day to know which stocks to pick.
• 3 lakh+ visitors/ month
Budget is Big….and gets bigger every year
• 2.6 times Spike in traffic on Budget Day
•21% jump in visits on Budget Day 2011 as against Budget Day 2010.
Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
Audience in cities which matter…
Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
…. Reaching 86 top cities of India
65<1mn
211 mn+
72 mn+
35 mn +
310mn +
No. of cities reachedPopulation
12th year of
– unmatched coverage.– Creating wealth for investors and advertisers alike– Enhanced SOV for Budget Advertiser– Unparalleled ROIs for Sponsors– 360 degrees and Multi content & multi format
activations
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moneycontrol.com brings you
moneycontrol.com brings you
•21 days of mega investing Indian Mela.
•15 mn+ users across all platforms
•200 mn + impressions during this period.
•86 top cities across 21 states
In touch with Investing India
Targeted Brand Building
this Budget season
Site Deliverables No. of Days
moneycontrol.com Presence on all the Budgets Sections in the form of Main sponsor
21 days
moneycontrol.com 5 mn Banner Impressions ROS
ROS
moneycontrol.com Fixed Spot Presence (147*140)
8 days on the Home page
moneycontrol.com Newscentre fixed (300*250)
5 Days
moneycontrol.com Portfolio logout (400*400)-
5 days
moneycontrol.com Jacket banner on company pages
5 days
Main Sponsorship
Main Sponsor Cost & Schedule
Cost : Rs 1 crore
226242217Jacket on Price and Chart
51292421Portfolio Logout
327232116News Center 300*250
16147*140 3rd HP
27147*140 2nd HP
52825201715147*140 1st HP
Dates- Feb/MarchMain Sponsor-Schedule
Site Deliverables No. of Daysmoneycontrol.com Presence on all the Budgets
Sections in the form of
Associate sponsor
21 days
moneycontrol.com 2 mn Banner Impressions ROS
moneycontrol.com Fixed Spot Presence (147*140)
6 days on the Home page
moneycontrol.com Budget Period on Newcentre section
3 Days
moneycontrol.com Jacket banner on company pages
3 days
Associate Sponsorship-Deliverables
Associate Sponsorship-1 Cost & Schedule
52720Jacket on Price and Chart
282015News Center 300*250
1147*140 3rd HP
228147*140 2nd HP
211816147*140 1st HP
DatesAssociate -1
Cost : Rs 60 lakhs
Associate Sponsorship-2 Cost & Schedule
282116Jacket on Price and Chart
292217News Center 300*250
2318147*140 3rd HP
15147*140 2nd HP
12722147*140 1st HP
DatesAssociate 2
Cost : Rs 60 lakhs
Associate Sponsorship-3 Cost & Schedule
292318Jacket on Price and Chart
5124News Center 300*250
252215147*140 3rd HP
17147*140 2nd HP
62147*140 1st HP
DatesAssociate 3
Cost : Rs 60 lakhs
Associate Sponsorship-4 Cost & Schedule
6115Jacket on Price and Chart
6225News Center 300*250
527147*140 3rd HP
322147*140 2nd HP
2923147*140 1st HP
DatesAssociate 4
Cost : Rs 60 lakhs
Best of Clicks
IT Sectoral ReportHighlights from leading industrialists on the current state of the IT industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
Deliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Cost : Rs 15 lakhs
Auto sectoral report
Highlights from leading industrialists on the current state of the Auto industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
Deliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Cost : Rs 15 lakhs
Telecom sectoral reportHighlights from leading industrialists on the current state of the Telecom sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
Deliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Cost : Rs 15 lakhs
Real estate sectoral report
Highlights from leading industrialists on the current state of the Real Estate sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sectorDeliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Cost : Rs 15 lakhs
Banking sectoral report
Highlights from leading industrialists on the current state of the Banking sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector
Deliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Cost : Rs 15 lakhs
CEO speak
Comments from top CEOs who share their expectations from Budget 2012. 50 bytes on the first day with 150 bytes over the 21 day Budget period
Deliverables
•Sponsorship of the Section •Branding of the entire section•1 million client banners•1 million co sponsor banners
Cost:Rs 18 lakhs
FM speech
Watch the Finance Minister present the Budget 2012 live. Users can also read the Budget speech later at their own leisure. Text of previous budget speeches are also available on moneycontrol.com
Deliverables
•Sponsorship of the Section •Branding of entire section•1.5 million client banners•1 million co sponsor banners
Cost : Rs 18 lakhs
Rail Budget
LIVE Coverage of the Railway Budget Speech. Views on issues like hike/slash in ticket rates, launch of new trains and archives and details over the last few years.
Deliverables
•Sponsorship of the Section •Branding of entire section•1 million client banners•1 million co sponsor banners
Cost : Rs 15 lakhs
Travel Budget
Cost : Rs 15 Lacs
How will the policy decisions in the Budget affect the travel sector and will it have an impact on the travel expenses of the common man
Deliverables
•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner
Take stock A detailed analysis of the Budget and its impact on various stocks and sectors. Tools to see the stocks that have gained or lost the most since last Budget.
Deliverables
•Sponsorship of the Section •Branding of entire section•1 million client banners•5 lac co sponsor banners
Cost : RS 15 lakhs
Budget tips Tips from experts from all fields on managing your finances pre and post Budget for investors, professionals, home-makers, retired people etc.
Cost : Rs 15 lakhs
Deliverables
•Sponsorship of the Section •Branding of entire section•1 million client banners•5 lac co sponsor banners
Budget 360
Get a sector wise summation of last year’s Budget along with the winning and losing sectors
Cost : Rs 15 lakhs
Deliverables
•Sponsorship of the Section •Branding of entire section•2 million client banners•2 million co sponsor banners
Budget archives
Deliverables
• Sponsorship of theSection• Branding of entire section• 1 million client banner• 1 million co sponsor banner
Archives and text from past Budgets with a comprehensive section-wise summation of all sectors
Cost: Rs 15 lakhs
Budget best buys
Deliverables
• Sponsorship of the Section • Branding of entire section• 2 million client banner• 2 million co sponsor banner
An incisive analysis of the best performing stocks and broker reactions. Reports from leading brokerage houses as well as post Budget Mutual Funds reactions
Cost: Rs 15 lakhs
FII reactions
Deliverables
• Sponsorship of the Section• Branding of entire section• 1 million client banner• 1 million co sponsor banner
Foreign Institutional Investors give their comments and reactions on the Budget.
Cost : Rs 15 lakhs
Tax calculator
Deliverables
• Skin Integration of the tool • Branding of entire section• 5 lac client banner• 1million co sponsor banner
A ready reckoner to check the Budget’s impact on your Income Tax; without waiting for the morning newspaper. The tax calculator can also be downloaded for future reference.
Cost : Rs 15 Lakhs
Debates/Polls/Surveys
Deliverables
• Sponsorship of the Section • Branding of entire section• 2 million client banner• 1 million co sponsor banner
Surveys, Polls and Debates before and after the Budget.
Cost : Rs 18 lakhs
Contests
Deliverables
• Sponsorship of the Section• Branding of entire section• 5lac client banner• 2 million co sponsor banner
Win exciting prizes by participating in contests like Guess the Sensex, Budget Rumors, Answer and Win and more .
Cost : Rs 15 lakhs
Capital gains calculator
Deliverables
• Skin Integration of the tool • Branding of entire section• 5 lac client banner1million co
sponsor banner
A user-friendly and interactive tool to help calculate capital gains tax
Cost : Rs 15 lakhs
Countdown clock
The number of days/hours/minutes to go before the Finance Minister begins his Budget Speech.
Cost : Rs 15 lakhs
Deliverables
• Sponsorship of the Section• Branding of entire section• 1 million client banner• 2 million co sponsor banner
Mutual fund Meter
Calculate the impact of the Budget on your Mutual Funds with the easy Mutual Fund Calculator
Deliverables
•Sponsorship of the section •Interstitial on the section •1 million client banners•2 million co sponsor banners
Cost : Rs 15 lakhs
Graph – the sensex
Cost : Rs 18 Lakhs
SPONSORSHIP OF THE GRAPH
The all important Sensex graph – How the markets react on the Budget day
More ad spots
Property Description CPM/ Rate
147x140 (HP)
Fixed on Budget Homepage for
20 days (Rotated
between the 3 spots
Rs. 30 Lacs (Net + Taxes) On
Day of Budget Rs 15 lac(Net +
Taxes)
Print Button
Mouse rollover branding on every story’s print button
Rs. 15 Lacs (Net + Taxes)
ROS 300x600 banner Rs. 900 CPM
Happy Budgeting