The Short Introductory Speech

What it is

• The basic tool of the networker

• Brief and to the point

• Describes you and your offering

Brand

Brevity

What to do

• Get to the point

• Quickly and clearly

• How long would you want to listen?

• Identify yourself

• Repetition helps you be memorable

• Be clear

• Enunciate

Start & Finish With Your Name

Distill What it is You Do

• What you do• Who you serve• Your offering’s benefit• Where you are• Quantify• Link things

The Set Up

Where to start

• Begin the conversation

• Extend your hand

• Look people in the eye

• Smile

Be “on”

• Relax, but be prepared

• Know your starting place

• Remember key facts and names

• Have passion

The key facts about you

• What sets you apart

• Quantify what you do

• What makes you unique?

• Get to the point

The Middle

“I’ve produced events in 35 cities in 21 states and

7 countries.”

• “We’ve increased sales for our clients an

average of 48%.”

• “Our technique doubled a clients’ qualified lead

count in 3 months.”

Quantifiable Examples

• “We help make families secure.”

• “We help our customers understand their

customers.”

• “Everybody has an image—we help improve

yours.”

Qualitative Examples

A Business Example

• “I’m Paul Maynard with Zachry Associates, a

creative agency specializing in market

research. We help our clients understand

their customers and markets so they can

spend wisely. I’m Paul Maynard with Zachry

Associates.”

A Personal Example

• “I’m Paul Maynard and I’m a dimensional

marketer. I’ve helped companies reach their

client through trade shows and events in 35

cities in 21 cities in 7 countries. I’m Paul

Maynard.”

The End

Always carry business cards

• Really, everywhere

• Make notes

• Invite people to contact you

• Handing them your card is a good way to end

the conversation

The 10 Rules

Have a strategy, be strategic, have a plan

Ask, don’t talk

Have energy

Have stories

Bring people into the conversation

Always be on

Know the dress code

Be known

Always carry business cards

Be polite

In Summary

• Be brief• Start and finish with your name• Quantify what you do• Be clear• Have energy and passion

CONTACT INFO

Paul Maynard

pmaynard@zachryinc.com

214.675.0500

LinkedIn: http://www.linkedin.com/in/paulmaynard Facebook: Paul Maynard

Twitter: PaulEM53