the (unknown) arguments for peering
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The (unknown) arguments for peering. 22.9.2013 Marco Brandstaetter Business Development, DE-CIX Management GmbH [email protected]. Known argument 1: Peering is cheaper than IP Transit. Still the main argument for peering - PowerPoint PPT PresentationTRANSCRIPT
22.9.2013
Marco BrandstaetterBusiness Development, DE-CIX Management [email protected]
The (unknown) arguments for peering
Known argument 1: Peering is cheaper than IP Transit
The unknown arguments for peering #3
• Still the main argument for peering
• The truth of this argument is shrinking in some regions and for smaller bandwith as peering models are based on flat fees for ports.
• It´s the main argument used for the management to get the aproval for peering – but don´t use only that argument!
Known argument 2: Lower latency
The unknown arguments for peering #4
• You have a shorter path by using peering
• This should result in lower latency but it´s not a must
• This argument is definitely too technical for your management
Unknown argument 1: Recognition
The unknown arguments for peering #5
• Peering on an IXP is also marketing for the company
• The ANEXIA / MEDIANOVA example
• This is especially true when it comes to peering on international IXPs
Unknown argument 2: Collaboration
The unknown arguments for peering #6
• An IXP is a big marketplace for more than just IP packets
• An IXP is the perfect interconnection point for MPLS and other data projects (multinational….)
• VLANs over the IXP make it easy to build a Business Case (instead of expensive NNIs).
Unknown argument 3: More revenue thru peering
The unknown arguments for peering #7
• Killer argument for all who are selling IP transit (maybe not for the Tier1´s….)
• With the shorter path over peering you will attract more traffic in a multi homed szenario from your customer
• Works also for existing customers
Example i3b – IP Transit for Hutchison 3G
The unknown arguments for peering #8
Unknown argument 4: UAE-IX is here use it!
The unknown arguments for peering #9
• Proof of concept regional peering is possible in GCC
• 20+ Networks in less than a year
• Content coming to the region
• Content coming from the region
RTT to Content
Basics/Peering #10
This is the situation in Europe (eg. Vienna/Austria)
So typical from Austria itis around 1 msec to 30 msec
(except Twitter = USA)
RTT to Content
Basics/Peering #11
This is the situation in GCC example Riyadh 1ISP without UAE-IX peering
(blue = RTT in Europe)
RTT to Content
Basics/Peering #12
This is the situation in GCC example Riyadh 2ISP with UAE-IX Peering
(blue = RTT in Europe)
RTT to Content
Basics/Peering #13
This is the situation in GCC CONFERENCE ROOM !
ISP with UAE-IX Peering
(blue = RTT in Europe)
Basics/Peering #14
Impact of IOS 7 on UAE-IX Traffic!!
Short UAE-IX Update
The unknown arguments for peering #15
• 22 Customer Networks signed• 55 % of all Access Users of GCC Region now ready for
peering at the UAE-IX• Reseller Modell will be announced soon• UAE-IX will be operated by a daughter company of DE-CIX
International under it´s own licence very soon• Connecting soon
– STC– Google
Announcement for Peering Workshop
The unknown arguments for peering #16
• Peering Workshop in Dubai
25. September 2013
The unknown arguments for peering #17
Q & A
The unknown arguments for peering #18
Thanks for your attention!