the untapped potential of online communities
DESCRIPTION
Toby Retallick, Youth Music and Leon Tong, BrightLemon Digital impact conference www.charitycomms.org.uk/eventsTRANSCRIPT
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The Untapped Potential of Online Communities
Toby Retallick, Youth Music Leon Tong, BrightLemon
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Why bother?
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Music-making
is
life-changing
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>300 projects
>100k children
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Professional
musicians
are crucial…
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Tough times
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Unconnected… Switching off
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But what if…
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A strong
foundation
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Launch
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Completion
Easy
Tasks
Engagement Hard
Tasks
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Rewarding
behaviour
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Helping hands Photo credit: Habitat for Humanity
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Challenges
1. Choice
2. Language
3. Quality
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Results
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Where next?
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The Youth Music Network
www.youthmusic.org.uk/network
@youthmusicnet
All images used in this presentation are royalty free and obtained from http://www.sxc.hu/ unless otherwise specified.
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Doing more
with less. via
Meaningful
relationships
Thursday 18.Jul.13 / Charity Comms
Leon Tong / BrightLemon
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BrightLemon
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BrightLemon
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BrightLemon
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BrightLemon
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Social Theory +
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Social Theory +
User Centric Design +
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Social Theory +
User Centric Design +
Technology
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Outreach +
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Outreach +
Recruitment +
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Outreach +
Recruitment +
Engagement
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= Community
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= Niche Community
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= Niche Community
= Meaningful Relationships
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2013 B.C. 2013 A.D.
150 150 =
Our niche social brain
has not evolved.
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social media
= transient relationships
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but the principles are
correct...
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Now...(and in the future...)
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Now...(and in the future...)
Community = Niche
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Now...(and in the future...)
Community = Useful
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Now...(and in the future...)
Community =
Content Driven
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Now...(and in the future...)
Community =
Meaningful relationships
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Community
= Useful
= Niche
= Content driven
= Meaningful relationships
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Meaningful relationships
=
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Meaningful relationships
= niche communities
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Meaningful relationships
= niche communities
with quality content
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Thank you.
Onwards to
Youth Music...