DOMINATE WEB MEDIA

The UPSYD Awareness Journey

AWARENESSProblem/Solution

Recognition

INTEREST Information Search

CONSIDERATION Evaluation & Comparison

PURCHASEDecide with

Emotion Justify Using Logic

ADVOCACYLoyal Brand Ambassador

Customer Buying Cycle

Audiences

General Health & Fitness

Low-Carb Diets(Atkins)

Ketogenic Diets(Intermittent Fasting)

Unaware

Problem or Desire Aware

Solution Aware

Your Solution Aware

The Most Aware(Need a Deal)

General Health & Fitness

Facebook Audience

UPSYD1. Unaware: No knowledge of anything except, perhaps, his

own identity or opinion. 2. Problem or Desire Aware: Your prospect senses she has

a problem, but doesn’t know there’s a solution. 3. Solution Aware: Your prospect knows the result he wants,

but not that your product provides it. 4. Your Solution Aware: Your prospect knows what you sell,

but isn’t sure it’s right for her.5. Deal (The Most Aware): Your prospect knows your

product, and only needs to know “the deal.” *Breakthrough Advertising – Gene Schwartz

1.

2.

3.

4.

5.

Unaware of Problem

Problem/Desire Aware

Solution Aware

Your Solution Aware

Needs Right “Deal” (The Most Aware)

*This Ad Resonates with U’s and P’s and

Makes them “Solution Aware” and “Your

Solution Aware” all in ONE AdU

P

S

Y

D

1.

Unaware of Problem

Problem/Desire Aware

Solution Aware

Your Solution Aware

Needs Right “Deal”

2. 3. 4. 5.

U P DYSNew Lead

orCustomer

From Awareness to Intent