the use of writing in the museum - the case of the #museumweek
TRANSCRIPT
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The use of writing in the museum
Le cas de la #MuseumWeek8 septembre 2015, Benjamin BENITA,
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ABOUT UNIVERSCIENCE
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Universcience : le plus grand centre de sciences en Europe
deux sites au cœur de Paris
100 000 m² de surface
30 000 m² d’expositions
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3,2 millions d’entrées, 568 000 scolaires
11 millions de visites sur le web
Le 4e site culturel le plus visité en France
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Etablissement public à caractère industriel et commercial, sous tutelle de deux ministères : L’Education nationale, Enseignement supérieur et Recherche La Culture et la Communication
1 150 salariés
141 M€ de budget
un Fonds de dotation : Universcience Partenaires
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Nos missions
valoriser et exporter la culture scientifique, technique et industrielle
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partage et échange
exigence et engagement
inspiration et créativité
Nos valeurs
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de nouveaux espaces et modes d’apprentissage
de nouvelles formes de médiation et une école de la médiation
des outils numériques innovants accessibles à tous
Notre vision : aborder les sciences autrement
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ABOUT ME
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@benben71
Physics Audiovisual Science mediation Executive Master in Strategy & International development
facebook.com/BenjaminBenitaPro
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ABOUT #MUSEUMWEEK
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20141st worldwide cultural event on Twitter
630 European participants 260.000 messages
in partnership with
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2015
1st worldwide cultural event on Twitter
2825 participants, +600.000 messages
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mechanism7 days, 7 themes, 7 hashtags
and simultaneous exclusive contents published by museums and their public
#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
ON LINE IN SITU
The museum reveals some secrets kept behind the
scenes
Share your souvenirs of
previous visits
Architectural aspects of the
museum
Hunt and share culture around
you
Special contents for
kids & families
Share your favorite contents from the museum
Picture yourself in
the museum
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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examples#secretsMW #souvenirsMW #architectureMW #inspirationMW #familyMW #favMW #poseMW
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Sub hashtags improvised by the community
#BattlePlafonds
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guests
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PRESS
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2015
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2015
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UNDERSTANDING #MUSEUMWEEK
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About cultural events
The MuseumWeek represents a new kind of cultural events, playing on a social platform with different audiences & others
institutions.
Dematerialized, Live , « Above » the regular program, it empowers the people
It introduces a new kind of writing inside the museum, with less control for the museographs
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About value
A whole ecosystem is being stimulated by culture: museums and their employees, medias, artists, bloggers, Twitter Inc., Ministry,
…
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About perception
source : Luc de Brabandere
The MuseumWeek provoked a irreversible change of perception about the impact of social networks for
museums.
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SO WHAT?
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1. Renewing museography?
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If yes, is that renewing museography?
#Zone3 @CiteDesSciences
#MuseumSelfieDay #DavidBowieIsMe @Philharmonie
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Or something more like…
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Or…
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« Connected » exhibitions ➠ contents & interaction come live from social networks ➠ contents & interaction come from visitors through social
network (poll, pictures,…)
☛ think like TV and radios (« second screen »)
« Connected » Curators ➠ Interactions with audiences beyond the exhibit area ➠ Interactions for defining topics and/or contents
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2. So… what’s a museum ?
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2. So… what’s a museum ?
Un musée est une institution permanente sans but lucratif au service de la société et de son développement, ouverte au public, qui acquiert, conserve, étudie, expose et transmet le patrimoine matériel et immatériel de l’humanité et de son environnement à des fins d'études, d'éducation et de délectation.
A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment
International Council Of Museums, 2007
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
Le musée polymorphe se base sur “un principe de dynamique interne” qui “met en mouvement ses collections, ses archives, ses fonds documentaires, ses productions éditoriales, son histoire, ses espaces, sa matière grise”.
(« La fin des musées ? », p. 80)
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
Le musée polymorphe se base sur “un principe de dynamique interne” qui “met e n m o u v e m e n t s e s collections, ses archives, ses fonds documentaires, ses productions éditoriales, son histoire, ses espaces, sa matière grise”.
(« La fin des musées ? », p. 80)
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
Le musée polymorphe se base sur “un principe de dynamique interne” qui “met e n m o u v e m e n t s e s collections, ses archives, ses fonds documentaires, ses productions éditoriales, son histoire, ses espaces, sa matière grise”.
(« La fin des musées ? », p. 80)
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
“De nature très diverses, ces projets (...) s’appuient sur toute la gamme des ressources internes du musée ainsi que sur des ressources externes”. “Il devra attirer à lui des partenaires et mettre en place « des pratiques collaboratives nouvelles » (« La fin des musées ? », p. 80)
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#MuseumWeek by Benjamin BENITA, September 2015
Towards a « polymorph museum »?
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MML, 1964
« La radio touche les gens dans leur intimité. C'est une relation de personne à personne, (…). Des profondeurs subliminales de la radio surgit l'écho résonnant des trompes tribales et des tambours antiques»
« La lecture du journal est la prière laïque du matin de l�homme moderne »
GWFH, 1820
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MML, 1964
« La radio touche les gens dans leur intimité. C'est une relation de personne à personne, (…). Des profondeurs subliminales de la radio surgit l'écho résonnant des trompes tribales et des tambours antiques»
« La lecture du journal est la prière laïque du matin de l�homme moderne »
GWFH, 1820
"Radio reaches people in their intimacy. This is a person -to-person relationship, which opens up a world of unspoken communication between the author -speaker and listener. Subliminal depths of radio popped the resonant echoes of
tribal horns and antique drums "
the reading of the newspaper is the laic prayer of the morning of the modern man
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merci