1. The Value & Benefit of Regional Cooperation Nora Fever Business Development Manager, Corner Brook Port Corporation Vice-Chair, CANAL

2. Why work together?

Maximize limited resources

Leverage support

Learn from each other

Complement rather than duplicate

Create a unified voice within the industry

3. Examples of Regional Partnerships

CANAL is a provincial organization

• Represents and markets the ports in NL as part of a number of itineraries

• Provides leadership and guidance in the development of the industry in the province, including port readiness and product delivery

• Building relationships with industry stakeholders

4. Examples of Regional Partnerships

ACCA is a pan-Atlantic organization

• Partnership of 4 Atlantic provinces, Parks Canadaand ACOA

• Major ports : Charlottetown, PE | Corner Brook, NL|Halifax, NS|Saint John, NB|Sydney, NS

• Associate ports : Baddeck, NS|Digby, NS|Miramichi, NB|Pictou, NS|St. Andrews By-the-Sea, NB|Saint-Pierre and Miquelon, France

5. Marketing Initiatives

Marketing activities

• Joint advertising

• Fam tours

• Electronic and print materials

• Attendance at key industry events

Joint marketing agreements

• Working with the cruise lines to promote itineraries

Working with partners with a broader scope such as Cruise Canada/New England and CINA

6. Are we making progress?

Continued growth

Cruise line satisfaction:

• Disney Cruise Lines in 2012

• Saga Cruise Lines in 2012

• Oceania repositioned ship from Med for 2012

• Carnival testing Boston as a homeport in 2012

More joint marketing agreements in 2011-12 with cruise lines to reach consumers

Corner Brook will have a banner year in 2012

Season extension?

7. Thank You! Questions?Comments?