the value of certified aws experts to your business

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Tom Bressie, Director of Global Product and Technical Marketing, Rackspace;

Jerry Hargrove, Senior Solutions Architect, Rackspace

April 19, 2016

The Value of Certified AWS Experts

to Your Business

FANATICAL SUPPORT® FOR AWSApr i l 2016

10 Worldwide Data Centers

5,900+ Rackers

300,000+ Customers

Global FootprintCustomers in

120+ Countries

Portfolio of

Hosted SolutionsDedicated - Cloud - Hybrid

Annualized

RevenueOver $2.0B

60% 100OF

THE

Serve Over FORTUNE®

114,000+ Servers

50,000+ VMs

≅70 PB Stored

3

About Rackspace

4

Customers Using AWS Today Have Common Priorities

“Manage my migration to

AWS – make it smooth

and easy.”

“Help me architect for

scalability and redundancy

on AWS, and take

advantage of the entire

service catalog.”

“Manage my AWS

infrastructure and guest

image(s).”

“Help me secure my data

on AWS, and help me with

my governance and

compliance needs.”

ArchitectMigrate Secure Operate

+

5

Leader In Managed Cloud Services… …Technology Leader In IaaS

Pairing The Gartner Leaders In Managed Cloud and IaaS

• >1,000 Business & Technical Professional Accreditations

• >270 Solution Architect Associate Certifications

• 22 Solution Architect Professional Certifications

Global

Expertise*

AWS

Capability

Offers

• Audited Managed Service Partner Designation

• AWS DevOps Competency Certification

• ‘Advanced’ Consulting Partner Status in the AWS Partner Network (APN)

• Authorized AWS Reseller

• Fanatical Support for AWS Across All Ten Public AWS Regions

• Managed Security & Compliance Assistance in GA in Q1’16

• Managed Cloud for Adobe Experience Manager Available for U.S. and

International Customers

6

Rackspace Support On AWS - A Powerful Combination

*Current as of 5 Apr. 2016

7

Service Levels Matched To Customer Needs

• Best Practices

• Tooling

• Automation

• Access To AWS Product Experts

Navigator Aviator

“Rackspace is your guide for AWS.” “Rackspace operates AWS with you.”

• All Navigator Benefits

• Managed Services 24x7x365

• Additional Tooling and Automation

8

Fanatical Support® for AWS Offering Summary

Navigator Aviator

AWS Account Management x x

Identity & Permission Management x x

Rackspace Logbook - Unified record of cloud

activityx x

Access to best practice AWS CloudFormation

templatesx x

Rackspace Compass – Automated guide for

cloud best practices

Limited

checksAll checks

Rackspace Passport – Simple, secure access

management of Amazon EC2 instancesCustomer &

Rackspace

use

Rackspace Watchman – Primary Alarm

Monitoring SystemX

Navigator Aviator

Technical Account Manager (TAM) x x

Support of the AWS platform x x

Technical Onboarding Manager

(TOM)

Provides initial

guidance

Coordinates the process

of getting your

application up and

running on AWS

Best practices and architecture

Guidance for

standard use

cases

Hands-on design

customized to your

specific application

EC2 operating system management x

Amazon CloudWatch management x

Monthly account review x

Response times

Urgent: < 4 hrs

Standard: < 24

hrs

Emergency: < 15 min

Urgent: < 1 hr

Standard: < 4 hrs

Tooling & Automation Human Experts

Customer Case Studies

Apr i l 2016

Key Characteristics

• Customer running on dedicated hardware.

• Desire to migrate to AWS in order to take advantage of the scaling

capabilities of the cloud, but lacks expertise to migrate, architect, and

operate AWS infrastructure in house.

Customer Solution Needs/Wants

• Small engineering/operations team with little AWS experience

• Use of COTS legacy apps is limiting availability and scalability

• Desires architectural guidance on multi-tenant applications

10

Case Study: Digital Media Delivery Workload

Dedicated

Environments

Shared

Environment

11

Current Infrastructure Topology

Single

Points of

Failure

Difficult

to Scale

Challenges in current implementation

• No database replication, backups

performed periodically. RTO/RPO

measured in hours

• Servers are COTS SW with no horizontal

scaling capabilities. Overprovisioned

• “Environment on a box” - complete

stacks become single points of failure

12


App

Good Better Best

App

App App AppApp

DB

13


Self

HealingCOTS

Multi-Tenant Hybrid

Self

HealingCOTS

Single-Tenant

Self

HealingCOTS

Benefits of desired

implementation:• Identified and designed

around application tenancy

requirements

• Tenant specific stacks can

scale independent of

others

• Automate recovery of COTS

SW to minimize downtime

and refine RTO/RPO

Desired Help from Rackspace

• Migration assistance to get existing apps up and running in the cloud

• Certified AWS architects to help build architectures for initial deployment and to

enable future growth

• Certified AWS engineers to help reduce cloud operational burden

Outcomes

• Fanatical Support for AWS provides certified AWS experts to help design and

implement cloud architecture, handle cloud operations / ongoing support

• Application of high(er) availability best practices = better availability for their

customers

• Easily scalable architecture lends itself to extensibility and growth

14


Key Characteristic: Enterprise customers making use of AWS are

seeking help managing their quickly growing AWS footprints

15

Case Study: Resource Management and Governance

Pain Points:

• Amazon Elastic Block Store (Amazon

EBS) sprawl, end of billing cycle,

orphaned EBS volumes

• Lack of resource tagging strategies and

strategy enforcement

Solutions:

• Automated scripting to identify mistagged

resources and create trouble tickets

• Custom AWS Lambda functions

Provide enterprise-level expertise, process and automation to

address large scale growth issues.

Thank you

Please visit us at rackspace.com/aws,

or follow our blog at blog.rackspace.com/aws