Hotel and Social Media

Facebook Almost 10,000 fans Description of the hotel and services Pictures of the hotel and events Hotel Offers Events information Polls News posted several times a week Links to other digital points and pages Very useful for customers as they can check all new

events and promotional offers It allows customers to interact with each other and to

share opinions It enables the hotel to advertise free of charge

Twitter Update news frequently (several times per day) Events promotion (links) Private messages to their customers who have just

left the hotel or respond to clients’ comments RSS tweets Very useful as the hotel interacts directly with its

clients, it takes into consideration complaints and praises

Flickr Only used to post photos

YouTube Special page for the Venetian Las Vegas’ Channel Mostly videos of poker tournaments

LinkedIn Had a page but it is no more available

Are useless as it is not very developed and we can find the same information on their own website

All digital points are on the first page of the hotel’s official website

Develop customers loyalty: keeping in touch with them even after their stay

Follow up customers’ needs Attract new clients Ensure confidence in the service quality Free advertising