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The Virtual Immunization Communication (VIC) Network is a project of the National Public Health Information Coalition (NPHIC) and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention. 1

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Page 1: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

The Virtual Immunization Communication (VIC) Network is a project of the

National Public Health Information Coalition (NPHIC) and the

California Immunization Coalition, funded through a cooperative agreement with the

Centers for Disease Control and Prevention.

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Page 2: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Webinar Objectives

• Provide overview of norovirus and the disease burden.

• Learn how to prevent and control Norovirus.

• Understand issues and challenges related to norovirus

vaccine development.

• Highlight surveillance systems that track norovirus

outbreaks.

• Highlight CDC norovirus communication materials

available for various audiences

.

Stop Norovirus:

Protect Yourself and Others

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Page 3: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

A nationwide ‘virtual’ immunization community of

health educators, public health communicators and

others who promote immunizations.

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Page 4: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Access the Q&A Panel From Split Screen

Welcome to the Webcast! We Will Be Starting Momentarily.

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Questions for Presenters?

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Frequently Asked Questions

1. Will I be able to get a copy of the slides after the webinar?

2. Will I receive a copy of the webinar recording?

Yes – a copy will be posted on the VICNetwork.org site

Yes - a copy will be posted on the VICNetwork.org site

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Jessica Allen, MSW, MPH Health Communications Specialist,

Northrup Grumman

TITLE of PRESENATION

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Daniel C. Payne, PhD, MSPH Principal Investigator and Project Officer,

Centers For Disease Control and

Prevention

Page 9: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Stop Norovirus: Protect Yourself and Others

Daniel Payne PhD, MSPH

Jessica Allen MPH, MSW

Virtual Immunization Communication Network

Wednesday March 23, 2016

Department of Health and Human Services

Centers for Disease Control and Prevention

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Poll Question

What acute gastroenteritis pathogen causes the most cases of diarrheal disease each year?

a. Rotavirus

b. Norovirus

c. E.coli

d. Salmonella

e. Shigella

f. Clostridium difficile

Page 11: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

NOROVIRUSES: PERFECT HUMAN PATHOGEN?

Highly contagious

Rapidly and prolifically shed

Diverse and constantly evolving

Evoke limited immunity

Moderately virulent

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How Norovirus Spreads • Water & Foodborne

o eating food or drinking liquids that are contaminated with norovirus

• Environmental

o touching surfaces or objects contaminated with norovirus then putting your fingers in your mouth

• Person-to-Person

o having contact with someone who is infected with norovirus

Highly Contagious

http://www.cdc.gov/norovirus/multimedia.html

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Moderately virulent

Common norovirus symptoms include: • diarrhea

• vomiting

• nausea

• stomach pain

Symptoms usually develop 12 to 48 hours after exposure

Most people get better within 1 to 3 days

Young children and the elderly are more likely to have severe illness

There’s no specific treatment for norovirus other than making sure people stay hydrated

http://www.cdc.gov/norovirus/index.html

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• Shed mainly in stool, but also in vomit

• Shedding occurs for at least 2-3 weeks

• Peaks 4 days after exposure – Can persist after resolution of

symptoms

• Infectious dose: 18-2,800 viral particles

• Infectivity of prolonged viral shedding and role in transmission is unknown

Rapidly and prolifically shed

http://www.cdc.gov/vitalsigns/norovirus/infographic.html#graphic

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Classification of Noroviruses

Diverse and constantly evolving

GII.4 • cause >75% of

disease • Causes more

severe disease

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Produces Time-Limited Immunity

Human studies have found immunity to norovirus may last 6–24 months

Mathematical modeling based on observed disease suggests immunity may last for as long as 4–8 years

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570–800 Deaths, mostly in young children and the elderly 56,000–71,000 Hospitalizations 400,000 Emergency Department Visits 1.7–1.9 million Outpatient Visits 19–21 million Total Illnesses

Annual Burden of Norovirus Disease in the U.S.

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Poll Question

What types of norovirus communication materials would be most helpful for the work you do?

a. Prevention and control fact sheet for patients/public

b. Prevention and control posters for placement in offices and public heath buildings

c. Multimedia prevention materials such as infographics and videos

d. Other

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REPORTING AND SURVEILLANCE

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U.S. Norovirus Outbreak Surveillance

• NORS

– Epidemiologic surveillance for all

enteric disease outbreaks

– Data on setting, transmission mode,

exposures, demographics, outcomes

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U.S. Norovirus Outbreak Surveillance

• CaliciNet

– Laboratory surveillance

using molecular

genotyping of outbreak-

associated specimens

– Data on genotypes to

identify new strains and

potentially link

outbreaks

http://www.cdc.gov/norovirus/reporting/calicinet/index.html

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NoroSTAT: Norovirus Sentinel Testing and Tracking

• Near-real time reporting of norovirus outbreaks by network of sentinel states

– Implemented August 2012 in 5 states

– Expanded to 7 in 2015 and 9 planned for 2016

– Improved timeliness, completeness, and linking of outbreak reports in NORS and CaliciNet

http://www.cdc.gov/norovirus/reporting/norostat/flowchart.html

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Active, Prospective Pediatric Surveillance

• NVSN: New Vaccine Surveillance Network

– Enrolls children visiting a participating hospital or emergency department with diarrhea and /or vomiting.

– Obtains epidemiologic data, clinical data, specimens and vaccination histories

– Assesses disease burden among US children

http://www.cdc.gov/surveillance/nvsn/index.html

Page 24: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

NOROVIRUS TRENDS AND OUTBREAKS

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http://www.cdc.gov/norovirus/trends-outbreaks.html

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Transmission Mode of Norovirus Outbreaks, NORS, 2009-2012 (N=4,318)

Person-to-person

69%

Foodborne 23%

Environmental 0.3%

Waterborne 0.3% Unknown

7%

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Setting of Norovirus Outbreaks, NORS, 2009-2012 (N=3,243)

Long-Term Care Facilities

59%

Restaurants 17% Schools

5% Caterer/Banquet

Facility 5%

Hospitals 3% Private

Residence 2%

Daycares 2%

Other/Multiple 7%

Page 28: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

http://www.cdc.gov/vitalsigns/norovirus/infographic.html#infographic

Norovirus Outbreak Settings

• Norovirus is the leading cause of illness and outbreaks from contaminated food in the United States

Page 29: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Pediatric burden of norovirus

• NVSN surveillance found that norovirus is now the most common and costly cause of severe gastroenteritis in U.S. kids seeking medical care

• Norovirus is responsible for ~1 million pediatric medical care visits in the U.S. each year

Page 30: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

PREVENTION AND CONTROL

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How to Prevent Norovirus Infection

1. Wash your hands carefully with soap and water

2. Wash fruits and vegetables and cook seafood thoroughly

3. When you are sick, do not prepare food or care for others who are sick

4. Clean and disinfect contaminated surfaces

5. Wash laundry thoroughly http://www.cdc.gov/norovirus/multimedia.html

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Preventing Norovirus in Long Term Care Facilities

http://www.cdc.gov/norovirus/images/stop-norovirus-lg.jpg

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Preventing Norovirus in Food Settings

http://www.cdc.gov/vitalsigns/norovirus/infographic.html#infographic

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Preventing and Controlling Norovirus

http://www.disinfect-for-health.org/resources

Page 35: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

NOROVIRUS VACCINE

Page 36: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

GI.1 intranasal

GI.1/GII.4 intramuscular

Page 37: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Norovirus Vaccine Development

• Two randomized trials involving healthy adults ages 18-50. 1. Intranasally delivered Norwalk virus (genotype GI.1) VLP vaccine

followed by homologous challenge

– Vaccine protected against illness (~50%) and decreased infection frequency (~25%)

– First demonstration that a norovirus vaccine can prevent disease

2. Intramuscular bivalent (GI.1 and consensus GII.4) VLP vaccine followed by GII.4 challenge

– Did not significantly reduce illness or infection, but did reduce disease severity and decreased viral shedding

– Hampered by low disease rate from challenge and high baseline infection rate in control group

Page 38: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Challenges for a norovirus vaccine

– Role of prior infection history?

– Duration of protection?

– Protection against multiple genotypes?

– Need to be updated to keep up with viral evolution?

– Need for different vaccine formulation for certain groups?

– Variation in human genetic susceptibility?

http://www.cdc.gov/norovirus/downloads/global-burden-report.pdf

Page 39: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Poll Question

If a norovirus vaccine was licensed and shown to be effective in preventing norovirus infection, would you get it yourself or have your child get it?

a. Get it myself

b. Have my child get it

c. Get it myself and have my child get it

d. No

Page 40: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

ADDITIONAL NOROVIRUS COMMUNICATION MATERIALS

Page 41: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

A good place to start for materials: http://www.cdc.gov/norovirus/about/index.html

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Communications: For Food Workers

http://www.cdc.gov/norovirus/downloads/foodhandlers.pdf

http://www.cdc.gov/norovirus/multimedia.html

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Communication: For Everyone

http://www.cdc.gov/norovirus/downloads/keyfacts.pdf

http://www.cdc.gov/norovirus/multimedia.html

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Special Thanks

Aron Hall

Ben Lopman

Mary Wikswo

Jeanette St. Pierre

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For more information please contact Centers for Disease Control and Prevention

1600 Clifton Road NE, Atlanta, GA 30333

Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348

Visit: www.cdc.gov | Contact CDC at: 1-800-CDC-INFO or www.cdc.gov/info

The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.

Department of Health and Human Services

Centers for Disease Control and Prevention

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Questions and Answers

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NIIW 2016 is April 16-23, 2016

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National Public Health Information Coalition

August 2016 • Communication Toolkit

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GOAL Promote the importance of immunizations

across the lifespan

OBJECTIVES Highlight value of immunization for people

of all ages

Promote vaccination through traditional

media, social media, and partner outreach

Utilize social media networks to circulate

information and resources to target

audiences

Highlight the campaign and encourage

dissemination of materials

Overview

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Toolkit

TOOLKIT 4th year for NIAM

www.nphic.org/niam

CONTENTS Weekly themes

Sample key messages

Vaccine information

FAQs

Sample news releases, articles

Sample Facebook, Twitter messages

Web links and resources

GRAPHICS Web banners

Facebook cover photos

Facebook timeline graphics

Posters

Page 52: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Connect with the

VICNetwork…

e-mail: [email protected]

Website

www.VICNetwork.org

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Page 53: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Resources

Centers for Disease Control and Prevention

www.cdc.gov/vaccines

National Public Health Information Coalition

www.nphic.org

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Page 54: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

Twitter @VICNetwork

Facebook VICNetwork

Tweet and Follow

Page 55: The Virtual Immunization Communication (VIC) Network is a ......Mar 23, 2016  · Centers for Disease Control and Prevention. 1 . Webinar Objectives ... NoroSTAT: Norovirus Sentinel

National Public Health Information Coalition

www.nphic.org

California Immunization Coalition

www.immunizeca.org

Thank you for your support and your

participation !

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