The Visionary BrideA SOCI A L M EDI A CA M PA I GN FOR A N ECOM M ERCE BR I DA L T ROUSSEAU WEA R WEBS I T E

Client BackgroundVemanya is India’s First online Bridal portal website where trousseau shopping is just a click

away. (www.vemanya.com)

Launched in December 2014, Vemanya sells customized lehengas, sarees and other wedding

outfits

Client BackgroundOffers personal online stylist

Video consultations

Customizes according to specifications

Store Located in New Delhi

Partner size measurers all over the world

Lead Designer – Ritu Tandan

Social Media PlatformsCurrently present on the following social media platforms

Client ChallengesFinding the exact Target Audience is very hard

Lack of awareness and willingness about e-

commerce portals

Woes about shopping bridal trousseau online

in India

Campaign ObjectiveTo increase website traffic

To create brand awareness amongst the single

Indian/NRI women

To generate a database of the required Target

Audience

Campaign IdeaName: The Visionary Bride Contest

Concept: A online microsite based contest

Platforms: Facebook, Instagram, Pinterest & Website

Duration: 23rd January 2015 – 14th February

Brief: The Visionary Contest was conducted on the Vemanya website (www.vemanya.com/contest) where participants were required to fill in their data and proceed to take part in the contest

Steps for ParticipatingA 3 step process for taking part in the contest

The Visionary Bride Contest – Microsite Designed by Togglehead – www.vemanya.com/contest

Select Your InspirationUp to 4 Images to Build your Dream Gown

Contest Winner & InspirationAYUSHI RAIZADA FROM NEW DELHI

The Visionary Bride – Promotional Channels

FACEBOOK ADVERTISING

Conversion Pixels and Clicks to Website

Advertising Targeting:

Sex: Women

Locations: India, UAE, USA, UK, SA, AUS, NZ, RSA

Ages: 18-30

Relationship Status: Single, In a Relationship, Engaged

Interests: Shopping and Indian Clothing

FASHION BLOGGERS INFLUENCER TIE-UP

To tie-up with two notable fashion influencers with a large following of the TG

Social Media updates on Facebook, Twitter, Instagram & Pinterest using the #TheVisionaryBride

Facebook AdsAd Creative – Conversion Pixel Ad

Influencers/Bloggers On-BoardMASOOM MINAWALA, STYLE FIESTA AANAM CHASHMAWALA, WHATWHENWEAR

Influencer Updates – Social Media

ResultsTHE CAMPAIGN IN NUMBERS

Ad Results – Facebook INDIAN AD NRI AD

Facebook Ads - ConversionsLink Based Conversion Pixel ads. Pixel was installed on vemanya.com/contest at the success page after filling up the participation form

Influencer/Blogger ImpactMASOOM MINAWALA, SF

Social Reach: 8,460

Referral Traffic: 43

Conversions (Participants): 21

AANAM CHASHMAWALA, WWW

Social Reach: 16,730

Referral Traffic: 68

Conversions (Participants): 26

Organic Website Traffic ResultsOrganic website traffic was increased by 55% post the Contest duration; hence, awareness grew.

Overall Campaign ResultsOrganic Website Clicks*: 6300

Paid Website Clicks*: 5390

Total Participants: 630

Website Organic Traffic Increase: 55%

*during campaign duration

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