the visual advantage - image is everything

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The Visual Advantage Image is Everything… Andrew Melchior, VP & Founder [email protected] Twitter: @atraine

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Visuals are very powerful when coupled with social media and get higher interaction than textual usage of social media. My presentation for Digital Summit Phoenix explores ways you can use images and visuals in social media including usage on Facebook, Pinterest, and Instagram.

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Page 1: The Visual Advantage - Image is Everything

The Visual Advantage Image is Everything…

Andrew Melchior, VP & [email protected]

Twitter: @atraine

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Avalaunch Media is a full service digital marketing agency with locations in Utah and Arizona specializing in the following:Content Marketing

Search MarketingPaid MediaWeb Design

@atraine

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@atraine

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Win/LossAnalysis

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Internal Communication

•Focus groups•Surveys•Offsites

@atraine

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Identify Your Best ContentDig into Google Analytics and find your site’s best performing content of all time.

• What is hitting? Top page views

• Why is hitting? Does it rank well, is it being referred, are people sharing it?

• When is hitting? Seasonal stuff

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Repurpose Successful Content

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Transform content you already have into:

@atraine

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Monitor Social MediaNow and Historically

@atraine

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Thank You!Andrew Melchior, VP & Founder

[email protected]@atraine