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Be a Better

Instagrammer

LaShawn Wiltz | @lashawnwiltz www.everydayeyecandy.com

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Be a Better

Instagrammer

LaShawn Wiltz | @lashawnwiltz www.everydayeyecandy.com

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300 MILLION

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How Do You Stand Out?

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§ The Anatomy of a Good Feed

§ How to Make your Feed Beautiful

§ Getting the Word Out

§ Tying it to Your Blog

Be a Better Instagrammer

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The Anatomy of a Good Instagram Feed

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Your Profile is Like a Thesis Statement 8

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Stay on Brand

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@sfgirlbybay

Stay on Brand

@goeatyourbeets 11

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Making Your Feed Beautiful

1. Use natural light

2.  Learn the basic rules of composition

3. Edit your images with apps

4. Develop a personal style

Tips for Beautiful Images

@xantheb

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Get the Word Out

Mornings from 7-9 am

Midday from 11-2 pm

Evenings from 5-7 pm

Best Times to Post

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#InstagramBetter Be about that #hashtag life.

§  Instagram allows up to 30

§  Pick 10 and use them consistently

§  Make sure they are relevant!

§  Research what hashtags are effective

Get the Most Out of Hashtags

-PostPlanner.com

#love #instagood #me #tbt #follow #cute #photooftheday #happy #picoftheday #instadaily

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Popular Hashtags

My Favorite Hashtags

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Do’s & Don’ts

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DO §  Group your

hashtags at the end §  Use trending

hashtags that compliment your photos

DO NOT § #hashtag #every

#word § Abuse hashtags

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Tying it to Your Blog

1. Use Bit.ly to track your profile link

2. Link your profile on your blog

3. Don’t over-share!

Tying it to Your Blog

§ The Anatomy of a Good Feed

§ How to Make your Feed Beautiful

§ Getting the Word Out

§ Tying it to Your Blog

Be a Better Instagrammer

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@lashawnwiltz

QUESTIONS?

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