The W2 ReviewMusto, Weaver, Ahlmann,

Hock & Grubbs

DAVID CLINTON WINE CELLARS

“wines made by friends,

for friends, to share

with friends”

DAVID CLINTON W I N E C E L L A R S

Jakob Nielsen’s Usability

• Learnability

• Efficiency

• Memorability

• Errors

• Satisfaction

Learnability-Learnability is a measure of how

easy a website is to learn, or how

fast first time visitors can complete

tasks on a website.

-- Positives

-- Negatives

-- Suggestions

Learnability- Suggestions

Pros1) Easy to

Navigate

2) Direct and to

the Point

3) Simple Design

Efficiency

Cons1) No Wine

2) No Reason

to re-visit

3) Speed to

Content Ratio

Efficiency

www.bluebottle.com

www.schottny.com

www.cornerstonecellars.com

Memorability• Repeatability of

tasks, ease of

return

• First impression

• Draws users back

Memorability

Errors

Satisfaction

• How pleasant is it to use the design?• Easy & Pleasant= “8” out of “10”

Pros:-Clean, Crisp-Streamlined-Short & Sweet-Classic Frame-Easy navigation

• Cons:-No Cart!-No ‘join list’-Slow photos-Inconsistent, casual photos

Online Cart Example

•Secured•‘Guest’ Ok

•CC or Paypal•Phone#

•Quick & Easy•<4 Steps

Satisfaction

Opportunities

Opportunities

• Leverage the lure of “exclusivity”• Implement “Waiting List” for purchase of wines

• Create password protected “members only” area for “friends” of DCWC

•Videos of founders•Co-founders blog•Special member event information

• Option to purchase this vintage conditioned upon purchase of last vintage

Opportunities

Opportunities

• Drive “stickiness”• Implement initiative(s) that encourage followers return to the site regularly

•Waiting List made public with regular updates

Opportunities

Opportunities• Improve virality

• Encourage visitors/followers/members to recommend to friends

•Reward for driving friends to waiting list• Friends can “endorse” friends on the waiting list impacting their place in line

• Encourage Ambassadorship• Offer other branded items for sale between releases