the warming web
TRANSCRIPT
1
What is the
Warming Web? And how does it affect
your business?
Emotions are being lost in the digital age...
“Better Technology = Better
Communication? Not
Necessarily”
“Face time vs. screen time: The
technological impact on
communication”
“Does social media kill
communication skills?”
“Technology is making us
anti-social”
“Is Technology Ruining Our Ability to
Read Emotions? Study Says Yes”
“Technology-Obsessed
Children Losing the Ability
to Read Emotions”
...but things are changing...
...technology is making the world more empathetic...
...and brands need to pay attention to emotions...
Source: nVision Research | Base: 1500 online respondents aged 16+, GB, 2015 April
Emotional brand fans
45% Practical brand fans
33%
...in order to engage the customers of the future...
Consumer is enabler/ provider
Brand is enabler/ creator
Brand focuses on emotional engagement
Brand focuses on functional engagement
ME & THE BRAND NEXT DOOR BRAND ME-Q
BEST BUY BRANDS iCONTROL
Strategists provide routes to continuous brand refreshment and sources of specialness
Talent spotting and recruitment
of super creative consumers to tell
the brand story
Creating spaces to facilitate consumer
creation with branded tools
Frictionless, total, transparent marketplace for consumers who care
...and find success in the world of the ‘Warming Web’.
Reward the review culture
FEED Customer service ever more personal
FEEL Make a personal effort. Not a personal gesture.
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