• The Way to Go – as everyday heroes!

• Heroes – why must we be heroes?• The hero of the month • Our values• What are values?• What do values have to do with being a hero?• Where does the hero come from?• Suggestions from the "Hero" contest • Dialogue

• The hero is here to help us make our way FORWARD

Everyday Heroes at Danfoss Floor Heating

That is why we are talking about heroes!

• We have gone through a long process, in which we asked customers, employees and members of the management:

What makes our company unique?What defining characteristics would you ascribe to our

company?

• The analysis showed that we have a good image and a good, strong culture.

• The analysis also showed that we need a bit more drive and action to reach our goal – and the conclusion was that our new company personality must be

But why the Hero?

Because the defining characteristics of the Hero are:

• The Hero's motto is: Where there's a will there's a way

• The Hero's greatest desire is: To prove his worth through courageous and difficult deeds

• The Hero's goal is: To become and remain the market leader in creating win-win situations in a way that makes the world a better place

• The Hero's ambition is: To become as strong, competent and powerful as possible

• The Hero's talents are: Competence, winning spirit and constant development

Furthermore, our values are true Heroic values!

Danfoss Floor HeatingOur values

We are competent, have a winning spirit and constantly develop for the benefit of our customers, colleagues and other business partners

Key words:

"competent" – we constantly seek to update our knowledge

“winning spirit" – we have the will to win and will fight for our goal

"development" – we constantly develop our products, services and capabilities

The way forward – what we as a company want to

accomplish

We will be the global market leader in floor heating

We want to be a healthy company that is good to do business with, and where

people will want to work

We will be the preferred choice

• We want to be heroes to our customers. The customers must see us as heroes – at all times and in all situations: It is us who solves the problems and makes a difference when the job becomes difficult

• We will be heroes to our suppliers. We provide our business partners with adequate information about our business so that we can strengthen each other

• We will be our colleagues' heroes – by performing competently and with winning spirit. We will create a good working environment, and we will cooperate

Our new personality

In Floor Heating we position ourselves

– and act – like heroes!

In short: We want to be the preferred choice!

What is it that makes a Hero a Hero?

• one who crosses boundaries and who also has the courage to say no

• one who works with others to achieve a common goal

• one who spreads good spirits and is considerate towards his or her colleagues

• one who can say sorry, because the Hero is human, and no one is without his or her faults

• one who leads by setting a good example – and gets others to follow

• one who does not gloat, but who shares the glory with others

• one who unselfishly makes the workday a bit brighter for his or her colleagues

• one who gets others to stand as one

• one who helps on an everyday basis when the heat is turned up

• one who does an unexpected good deed for another

• one who makes an effort to rescue or help others

Here are some of the suggestions our colleagues gave us during the Hero Competition in June:

But what does it mean to be a hero in OUR

department?

Take a few minutes to discuss with one another:

• When are we heroes? What are some good examples?

• Where would we like to be in one year?

• Where are we today?

• What is our greatest challenge?

• How do we interact with the other departments?

The entire concept is described in detail in our

Value Statement

You can find more at www.floorhero.danfoss.com

Username: floorPassword: fh6107

E.g. photos and film from our Hero events.

And you can choose The Hero of the Month!

• Each month for the rest of the year we will select a "Hero of the Month“!

• You can nominate a colleague, a group of colleagues or a department in one of two ways

1. at www.floorhero.danfoss.com or 2. at www.floorhero.blogspot.com

• The Hero of the Month will receive a certificate and a great prize – and those who have nominated the Hero of the Month also win a prize!