the wayfinders company profile
TRANSCRIPT
Quality when you're out of time…
Quality when you're out of time…
Quality when you're out of time…
About Us
The Wayfinders is a full spectrum market research agency offering field and consultancy services.
Our services are oriented to add value to clients business and stakeholder relationship through focused market insights.
We currently run one of the integrated infrastructure, field set-up in India, which delivers the fastest turn around time, while ensuring impeccable quality in deliveries.
We pride ourselves on our quality control. This is borne out of the fact that being a flat and integrated unit. We are able to institute direct measures to guarantee zero errors.
Quality when you're out of time…
Vision Statement “ Quality when you are out of Time”.
Mission Statement “Be a solution driven service provider with outstanding expertise“
Key Enablers Domain expertise across the entire value-chain of Marketing services
Technological Depth
Competitive service levels
Relationship commitment
Pro-active management of projects
Effective use of best practices and lessons learnt
Vision & Mission
Quality when you're out of time…
Face to face Interviews
CAPI
Corporate Interviews & other B2B Interviews
Mystery Shopper Interviews (Client & Competitor) & Audits
Market observations (evaluation of vehicle and foot traffic, observation of competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics)
In-house CATI setup that helps validate customer responses in real-time for superior quality and timely delivery
FGDs (Focus Group Discussions)
Desk Research
Our Expertise
Quality when you're out of time…
Recruitments - We provide individual recruitments for IDI, F2F, FGD, CLT, Online panels etc
Moderation - We have a pool of moderators to cater to clients specific requirements. Moderators possess due experience in areas like Consumer, Retail, Healthcare, Industrial, Automotive, Corporate, B2B, B2C, Ethnography, etc.
Transcription - for IDI, F2F, FGD
Multilingual Translation- We offer translation services in 65+ languages through native speakers for all the world major languages Interpretation - We have a resource of interpreters to cater to the clients need and cover all major languages
Content Analysis - We provide content analysis services so as to look for meaning and relationships with the data to lead to implications. It can also be considered a method to comprehend open end data.
Support Work
Quality when you're out of time…
MARKET RESEARCH
BIZ PLANNING SERVICES
CRM PROGRAM
DATABASE MARKETING
QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH
CATI
DEMAND ESTIMATION
STUDIES
BUSINESS PLANNING
FINANCIAL MODELLING
CUSTOMER SATISFACTION
STUDIES
CROSS SELLING/UP SELLING
STUDIES
ALLIANCE MARKETING PROGRAMS
DATABASE DIRECTORY
MANAGEMENT
DATABASE MARKETING
LEAD GENERATION
PROGRAM
ONLINE RESEARCH
SALES & PROMOTIONS
Service Portfolio
Quality when you're out of time…
Problemdiscovery
Problem definition(statement of
research objectives)
Selection ofexploratory research
technique
Selection ofbasic research
method
Experiment SurveyObservation Secondary
Data StudyLaboratory Field Interview Questionnaire
Selection ofexploratory research
techniqueSampling
Probability Non-probability
Collection ofdata
(fieldwork)
Editing andcoding
data
Dataprocessing
Interpretationof
findings
Report
DataGathering
DataProcessingandAnalysis
Conclusionsand Report
Research Design
Problem Discoveryand Definition
Market Research Process Followed
Quality when you're out of time…
Chandigarh
Lucknow
Delhi
Jaipur
Ahmedabad
Patna
PuneMumbai
Cochin
Bangalore
Chennai
Madurai
Hyderabad
Kolkatta
Gorakhpur
Ludhiana
Coimbatore
• Registered office in Mumbai
• Partner offices in Delhi, Bangalore & Chennai
• Associate offices in other locations
India Coverage
Quality when you're out of time…
Local associates
NORTH EAST WEST SOUTH
New Delhi Kolkata Mumbai Bangalore
Lucknow Patna Ahmedabad Chennai
Amritsar Guwahati Surat Hyderabad
Ludhiana Bhuvneshwar Nagpur Kochi
Kanpur Raipur Indore Vizag
Pune
Quality when you're out of time…
Industry Experience
Consumer ProductsConstructionAutomobilesReal EstateAdvertising
HospitalityHealth CareOil and GasOffice Automation ProductsTextilesTourism
