The

#wayforward    

for Twitter

Image: adapted from ‘Twitter bird logo icon illustration’: cc Matt Hamm via Flickr

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Twitter’s 140-character limit

appears well-situated to our

attention

economy

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Yet, how well can one tweet capture someone’s attention?

Image: ‘Multiple Tweets Plain: ’cc mkhmarketing via Flickr

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During Super Bowl Sunday in 2013, it is estimated that

#SuperBowl was used 3 million times in 5 hours, but...

Image: ‘Football: Jets-v-Eagles, Sep 2009 - 36’: cc Ed Yourdon via Flickr

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With widely-used

hashtags, “[g]etting

any single

person’s

attention is

just short of

impossible...”

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“...like a single Niagara droplet screaming for notice as it shoots

down the falls.” –Daniel Victor

Image: ‘Falling waters’: cc Simon Bisson via Flickr

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According to Pew’s 2013 social media update...

...18% of online adults used Twitter in 2013

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from 16% in 2012

Image: adapted from ‘Instagram and other Social Media Apps’: cc Jason Howie via Flickr

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Moving forward, how can we optimize the Twitter experience?

Image: adapted from ‘Taller Periodismo Móvil’: cc Esther Vargas via Flickr

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In our VISUAL age...

...IMAGES are KEY

“Really putting a priority on being able to tell a story in a visual

way has been one of the biggest shifts for us and the most

important shifts in terms of growing our community.”

–Liz Heron, The WSJ

Image: cc Natasa Bansagi

Though ‘encouraging tweets” play an integral role online...

“...social media’s centrifugal forces of approbation – retweets, likes, favorites, and the self-consciousness that accompanies

each public utterance – make any critique stick out sorely”

–Jacob Silverman Image: ‘Odd one out [ over 1,000 views ta ]’ cc Nina Matthews via Flickr

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We must be #genuine-

willing to politely express our opinions even if they do not

conform with what others are saying online

Image: ’The Taste of AA crowd’ cc churl via Flickr

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“Twitter

defaults into

an

affirmation

engine.

It’s easier to

enthuse than

discuss.” Image: adapted from ‘Blue Sky Twitter’: cc mkhmarketing via Flickr

http://bit.ly/1m7DEFW -Mark Athitakis  

For optimal

use of the

hashtag in

our

attention

economy, it should be

#specific

Image: adapted from ‘Social Media Heart Collage’’:

cc Kathleen Donovan via Flickr

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Leverage all of Twitter’s features – conversation starters, scheduled discussions, hashtags in conferences and even the

140-character resume!

Image: ‘Hands On USA: All Hands Meeting’: cc laffy4k via Flickr, http://bit.ly/1otBsLx

Broaden your perspective and knowledge

on a topic by searching the topic’s

#history

on Twitter...

Image: cc Natasa Bansagi

Although not a scholarly

source, Twitter can help

expose yourself to points

of view that

you may not have

considered before...

...and springboard your research

in multiple new directions!

Image: cc Natasa Bansagi

Who knows –

a URL in a tweet can link you to a

newspaper article that can lead to a

journal article which can then be

cited in a university paper...

Image: cc Natasa Bansagi

sources  •  https://about.twitter.com/company

•  http://www.pewinternet.org/files/2013/12/PIP_Social-Networking-2013.pdf

•  http://on.wsj.com/1kebWJL

•  http://bit.ly/1a0BSjt

•  http://bit.ly/1k8cKQH

•  http://slate.me/1gnStli

•  http://bit.ly/18Zxe89

•  http://bit.ly/1otGmYX

•  http://www.cnbc.com/id/101175790

•  http://bbc.in/1otHgV4

•  http://bit.ly/1nmlRQM

•  http://n.pr/1jlfJE3

#theend   Image: adapted from ‘Twitter Buttons at OSCON’: cc Garrett Heath via Flickr

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