the wc press - section 1 - september 2012

Back to schoolthe story of Zukin Realty p. 19 | Meet WcU’s President Weisenstein p. 43

VOICE OF THE BOROUGH SEPTEMBER 2012

2 the wc press | VOICE OF THE BOROUGH

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september 2012 | THEwCPRESS.COM 5

The Press

PublisherDan Mathers

[email protected]

EditorJack “Pinto” Lindeman

[email protected]

Advertising ManagerNick “Otter” Vecchio

[email protected]

Staff PhotographerAdam “Bluto” [email protected]

Published ByThe WC Press

13 South Church StreetWest Chester, PA 19382

610-344-3463

The Team...

ADAM JONes didn’t have the typ-ical college experience: he bounced from Temple to the Art Institue, from Philly to West Chester. While he excelled in courses, it seems pretty clear to those of us who know him that he hated every single minute of sitting still and listening to someone else talk.

NICK VeCCHIO managed to earn himself a journalism scholarship that he put towards his education at West Chester University. While there he simultaneously pursued a major in Sociology, a minor in Communica-tions and a masters in Nightlife. His college experience was so formative that he never managed to outgrow it.

Do you mind if we dance with your dates?

JACK LINDeMAN has taken plenty of criticism for deciding to major in English. Family and friends constantly badgered him. “What are you going to do with that degree?” they’d say. Well, when he got accepted into grad school at Cambridge, it seemed he’d silenced his critics... until he settled on an equally “useless” post-graduate degree.


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53 43

33 41 6921

table of contents19. From baltic Avenue to boardwalk How Stan Zukin came to be West Chester’s landlord29. employee of the month Don’t try slipping a fake ID past Everett Gilliam33. the Look Kristy Mak previews the comfy sweaters of the season41. makeover Calista Grand styles over one lucky lady

43. hail to the chief Dr. Weisenstein’s at the helm of West Chester University 47. Let’s talk Favorites The people of West Chester voice their opinion55. bartender of the month Keith Kubatka talks up Kooma’s new location69. Local talent Keith Reed knows tattooing is a unique artform

27


I TrACe My DIsDAIN fOr school all the way back to second grade. I made lifelong friends in my first-grade class, but when we received the following year’s class assignments, I was the only one left out. Instead, I spent second grade friendless, sitting across the table from a kid who felt the perpetual need to covertly flaunt his genitals on the desk. I dreaded every day of school that year.

I ended up with friends the following year, but by then school was tainted. Worst of all, we were being expected to memorize times tables and do real work. I wasn’t feeling it, and there was no amount of “does not complete day-to-day assignments” marks on my report card capable of motivating me. I coasted through twelve years with every teacher, every year, telling my mother, “He doesn’t try.” She hated hearing that. In retrospect, I’m sorry Mom.

Back to school was never a happy time for me. I didn’t rejoice in new backpacks and Lisa Frank pencil cases. Of course I’d already torn through the entire summer reading list by mid July, but you could bet I wouldn’t have my essay ready for day one… or week one. It wasn’t until I got into publishing that I started making my deadlines.

Now I’m assembling this magazine, and I’m celebrating back to school for the first time since first grade. I’ve enjoyed it, thanks to an interview with WCU’s President, Dr. Greg Weisenstein, and a phe-nomenal story about how Stan Zukin, by owning half the borough, became the de-facto voice of the students living there. I also have to extend a thank you to Ariel Johnson, Ali Manter, Nick Halladay, Walt Taylor, Ben Weston, and our own Nick Vecchio for joining me in rec-reating the movie poster from Accepted for our cover. I hope you enjoy this magazine as much as we did, and that heading back to school isn’t as dreadful for you as it was for me. Dan Mathers

From the Editor...Doing grown-up homework

To the Editor...Our favorite response this month

I am intrigued by the taunt in your July 2012 issue that states “One does not simply walk into our office.” My staff and I walk up and down Church Street every day, with dogs on leashes, wondering what would happen if we just wandered in. Perhaps next time one of us is nearby we’ll give a shout and you can toss out some biscuits for our four-legged friends. Then, you had to go and call yourselves “Really, really, ridiculously good looking.” So, of course I had to send an email to introduce myself. -Jen Galfano, PetCare Group

We hope everyone is catching onto the relevant movie references we’re building into our masthead each month. If you think you know what it is, email us and let us you you got it! The “really good looking” line was a quote taken from the movie “Zoolander,” but we stand by the assertion that we’re quite attractive. I think Nick backed that statement up rather nicely in his modeling debut for Mainline Men’s Custom Clothiers last month. -DM

HoTEl warnEr oPEning Photos by adam JonesThe long-awaited opening of west Chester’s much-needed downtown hotel brought out the who’s who of west Chester

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20-Something Dating

If I Were TO GrADe My relationship at this very moment, it would probably rank about a C at best. You see, at the end of August my boyfriend embarked on a trip to Staples in search of a new book bag, black – always black – ball point pens, and 5-subject notebooks in prepara-tion for one of the last remaining

semesters before he completes his degree.Normally, I would be all for my boyfriend finishing his degree. In

fact, before I met him, having a degree was one of the standards all potential suitors had to meet. It didn’t matter if they were charming or had a bunch of money; education was probably most important to me. This is because, when it came time to meet the parents, I knew education would be a key topic of conversation, and my dad, a middle-school Social Studies teacher for more than 30 years, never accepted any guy into one of his daughters’ lives... even if he had masters degree from Harvard tacked up above his solid oak desk. And yet, somehow my boyfriend did a great job convincing both my parents he wasn’t a total loser like some of the previous men they’d managed to suss out. However, there’s an even bigger reason his non-existent degree has put a strain on our relationship.

The bigger challenge is coordinating time with one another. With a demanding course load and an even more demanding full-time job, there was little time to coordinate date nights or even just catch a rerun of Friends on TBS. When your partner is gone for 13 hours a day, and you don’t get a chance to really talk, it kind of reminds you what being single is like. That is – minus all the ran-dom hookups. (Wait... Not THAT MANY random hooks.)

Our relationship grade took a serious dive when I demanded to hear about every detail of his day. His brain – nearing explosion with every marketing tactic he’d absorbed in class and every beer bottle that fell off the packaging line at work – was just not ready to give me an answer. Really, all the free time left me thinking, “Is this what I want? Is this worth it?”

Although we’ve hit a rough patch, I’m sure this isn’t the rough-est bit of road we’re sure to face. As our relationship progresses there will be worse. I’m lucky to have some time with him, rather than no time at all. Instead of dwelling on the negative, I have been trying my best to make the most out of it.

I’m not in school, but I still like to learn, and I have free time to implement what I’m learning. My nights of Pinterest browsing are now manifesting into action. You wouldn’t believe all the things you can do with a mason jar, and let’s not get started on the varia-tions of chocolate chip cookies my stove has been spitting out. I’m trying to continue learning while occupying my time, so I’m not left contemplating how lonely I am. Right now our relationship may not be breaking the curve, but we’re certainly not failing. After all, when things get overwhelming, there’s nothing wrong with tak-ing a class pass/fail. [email protected]

Kaela Mast finds herself home alone, wondering what to do with all of her free time


ployers at the time – and didn’t get the job. “I wasn’t the best student,” remembers Zukin, “But I knew some of the guys who did get the job, and I was definitely better than them.” Despite many opportunities in the area, he had trouble finding anyone who’d bring him onboard.

Two years after graduation Stan and his twin brother Ronald moved to West Chester. Rather than seeking jobs at local businesses, they purchased their own: the original Thatcher’s Pharmacy. “It was the smallest pharmacy in town,” says Stan. “It was just an ordinary house at 33 East Market Street that was functioning as a drugstore.”

The brothers kept the store open 365 days a year and worked longer hours than anyone else. “When the other pharmacies were closed, that’s when people would come to us,” says Stan. Within a year that work ethic paid off, and they moved to a bigger location. Today, the original Thatcher’s Pharmacy is nothing but the small patch of tarmac next to First National Bank.

At the time the Zukins opened the new Thatcher’s location on the corner of Gay and Walnut, most retail storefronts in West Chester were vacant and even more closed their doors every day. “We started as just an apothecary,” says Stan, “but as other stores went out of business, we started selling what they used to. Eventually we had three departments of nothing but cards, and the cards alone were paying the mortgage. It was the busiest store downtown.”

From Baltic Avenueto Boardwalk

THe OBVIOus COMPArIsON is Donald Trump, but Stanford Zukin is no Trump. Sure, in West Chester the name Zukin is synonymous with real estate, but he’s not interested in huge, flashy hotels. “I don’t care if I’ve

got the biggest, as long as I have the most,” he says. Whereas The Donald is renowned for bad hair and firing people, Stan is known for pocket watches and helping businesses get on their feet. Maybe their differences stem from the fact that Zukin didn’t just inherit control of his father’s $400 million real estate company – he paved his own way.

Zukin grew up in Logan, North Philadelphia. His father ran the family’s wholesale flower supply business, and his mother was what he describes as, “The typical Jewish mother of the time – a very am-bitious woman who happened to be a housewife.” While his father was the businessman, Zukin credits his mother with giving him the motivation he needed in his career. “My mother would always tell me, ‘You need to work hard, to study, because you won’t get the job unless you’re better than the next guy – a lot better.’ I grew up during WWII, so prejudice against Jews was everywhere, and it was that prejudice that made it so you needed to be better.”

After graduating as a pharmacist from Temple University in 1962, Zukin experienced that prejudice first-hand. He applied for a position as a nightshift pharmacist at Maalox – one of the nation’s largest em-

“It used to be that you could judge a man’s wealth by his keys,” says Stan

Zukin. If that’s the case, meet the wealthiest man in west Chester.

Photo Adam JonesStory Dan Mathers


Again, the key to their success was the work ethic their mother had instilled. “We were still open every day after most stores closed by five or six o’clock,” Stan remembers. They stayed open 365 days a year, with the Christian employees working the Jewish holidays and the Jewish employees working the Christian holidays. “We were the only place open on Christmas. We sold tons of bread and bacon.”

During the next phase of Stan’s career he relied on what he’d learned from his grandfather, Abraham. “He was a Russian Jewish immigrant who came here with nothing. He invested in properties and became the godfather of our neighborhood,” says Stan. “People came to him for advice, he lent money and he helped people when they were in trouble. I sat on a footstool and watched. I learned the advantages of being a businessman. Most importantly, I learned the advantages of being a landlord.”

In the late sixties, the Zukins purchased their first property at auction for $15,000. They moved the offices of the drug-store into the upstairs of the new building at 7 N Church Street, and downstairs a compa-ny sold packaged produce. Years later Zukin Realty purchased 9 N Walnut Street, combined the properties, and today it houses Limoncello.

It was only two years before they purchased more real estate. “We bought from the corner of Walnut where our pharmacy was, down through what is now The Social Lounge,” said Stan. “The idea was for the rent from the apartments to one day cover the mortgage on the pharmacy.”

It was this purchase that gave Stan the epiphany that led to his real estate empire. “I needed money for renovating the apart-ments, and I noticed banks were willing to lend you money if you had property. That’s when I learned that the more property you had, the more you could borrow.” Stan wasn’t interested in sitting on equity. “If you put your money under your mattress, you’ll never get anywhere. Money is to be played with – think of it like playing Monopoly.”

Zukin is quick to compare his entire career to a game of Monop-oly. “As a kid I was not good at baseball or football,” said Stan, “But I was really good at Monopoly.” The key, as it turns out, isn’t purchas-ing expensive properties like Park Place. It isn’t buying properties to be sold at a profit. Stan learned that you win by purchasing as many cheap properties as you can and building on them.

This mantra applied perfectly to his actual real estate purchases, taking on properties in need of restoration and putting more into them than they were worth. Because, as Stan puts it, “We do it for the love of what we do.” After all, he was never interested in a quick return – Stan was in it for the long haul. “When I started, West Ches-

ter was 60% vacant,” he remembers. “I wanted to mold this town, to help it grow. That way, the properties would one day be worth what I was putting into them.” Downtown West Chester now has dozens of beautiful buildings that were renovated by Zukin Realty.

The beneficiaries of many of these renovations have been the students of West Chester University. Zukin believes it’s crucial to a student’s growth for them to be integrated into the borough. “People don’t innately know how to live in this world,” says Stan. “We give them the opportunity to become better citizens by letting them live, work and study amongst adults, preparing them for the adult world.”

This practice has recently come under scrutiny. Strict measures are being taken to push students out of the downtown area. “I think, unfortunately, the leaders of West Chester don’t understand the im-

portance of treating students just like everyone else,” says Stan. “It’s prejudiced, but students aren’t a protected class – it’s legal but not necessarily moral. If you use laws to do immoral things, what are we teaching these students?”

Student housing isn’t the only point where Zukin disagrees with local government. He contends they’re stunting development and making life harder for the town’s small businesses. He’d like to see an increase in population density to serve local business, but lead-ership disagrees. “They want to bring down the maximum height of a building from, I think, 90 feet to four stories,” says Stan. “That’s a step back in time that forces builders to erect wooden struc-tures and rules out elevators.” The problem Stan forsees is that the older demographic that bor-ough leadership hopes will move downtown wants elevators, while the young people they’re forcing out are fine with stairs. “They’re wise people,” Zukin says, “but wise people don’t always make the best business decisions.”

But, in the end Stan feels it’s only a momentary setback. In his

eyes, large apartment buildings are inevitable. “I think this town is go-ing to continue to grow,” he says.

Ask how he’s been so successful, and Stan modestly defers praise. He credits his brother, sons and daughter, labeling them “brilliant,” and “incredibly important to my success.” The highest praise goes to Elsa Zukin. “No one could have a better wife,” he says.

But, if you really push him for answers about how he’s ended up owning nearly 100 properties in West Chester, how his company rents more than 350 units every year, he’ll eventually admit that some of it has to do with him. “I’m patient, and I’m incredibly perseverant. And, I don’t worry, because money’s really just Monopoly money, and everything you need to know about the real estate business can be learned on the Monopoly board.” WCP

Managing the nearly 100 properties maintained by Zukin Realty takes a

talented team


goSHEn Fair Photos by andrew HutchinsThe annual fair draws a huge crowd over its week-long duration by offering snacks, games and rides for family-friendly fun

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Four new craft beer lines, including Barnaby’s IPA

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Pumpkin Beers on DraftTry Dogfish Punkin Ale

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Employee of the Month

PeOPLe reMeMBerNiccolo Machiavelli’s famous line, “It is better to be feared than loved.” The line has been

used everywhere from A Bronx Tale toThe Office, but that’s really only half the quote. Machiavelli argued that you only had to choose between the two if you couldn’t be both. Everett Gilliam has somehow man-aged the latter.

When you’re guarding the front door at Barnaby’s six nights a week, you can’t be soft. People have got to respect you, and you need to have the ability to handle anything that might arise. Everett’s got that, but he has also managed to earn himself friends and re-spect along the way. He’s known throughout the borough by townies, students, and busi-ness owners alike. So, we figured it might be a good idea for us to find out a bit more about the man.

Name: Everett “Big E” GilliamAge: 41employed at Barnaby’s: 5 1/2 years

Do you live in West Chester? I live in Southwest Philly and commute here six days a week. It’s not so bad – just 22 miles.

How long have you been bouncing? I started working the job when I was 18 at a club in Long Island.

Why Long Island? I grew up there.Where else have you worked? I’ve

worked all over. I’ve spent time bartending, managing, doing private security for minor celebrities. I’ve worked on Delaware Avenue at places with 1,200 people each night.

so, did you come to West Chester to go to school? No. I went to Univeristy of Pennsylvania.

How’d you get into the Ivy League... not that we’re syaing you aren’t smart. We hear you might have a photographic memory. I got into U Penn for football, but I didn’t graduate. I got hurt, and since I wasn’t playing football, I didn’t feel like being in school. As far as memory, mine’s not pho-tographic, but if you give me details about someone you’re looking for – like if the po-lice are looking for someone – I can usually tell you whether or not they’re here just from having looked at their ID.

speaking of identification, we hear you’re an authority on fakes. I’m not an official authority, but I have picked up on a lot of the changes to new fake IDs before

anyone else notified me about it.Have police officers ever come to you

for advice? Not directly, because it’s usually me handing the fakes over to them. I have had other people at other bars in town call me up to verify whether or not an ID is real.

How many fakes do you collect each month? It varies. In the month of Septem-ber we’ll get a lot – maybe 20 – because the students haven’t figured out that this is not the spot to try to get in. The new kids com-

ing in don’t know, but by October they’ve figured it out.

What’re the consequences for get-ting caught? It could be a felony charge for presenting false identification, but we don’t usually involve the police unless the kid re-ally tries to push it. Typically we just tell them to have a good night.

Do you have one piece of advice for a kid with a fake? If you want to keep your ID, don’t use it here. WCP

students, here’s a heads up: If you’re trying to use a fake ID, and you see big e, just turn around and walk away


a Trainer’s Tips

fOr LOVers Of suMMer, this time of year can be a terrible night-mare, as students head back to school, schedules become structured, and “to do” lists that didn’t exist now get longer and longer. These things signify the sea-sonal end to the summer free-for-all, a time when we allow ourselves to forgo many of our typical responsibilities in

order to celebrate the heat, the long days, and the long nights.Autumn brings us back to reality... and back to discipline. While

discipline may seem incredibly difficult, or downright impossible for some, you can become accustomed to it. In fact, you can become an expert. The trick is – like anything else – practice. You have to train.

Not long ago, conventional wisdom told us that the human brain stopped developing well before adulthood. In fact, science believed that most development probably happened in infancy or as early as gestation. But fast forward to now. Scientists are seeing the world a bit differently. As it turns out, the human brain has the ability to continue developing indefinitely, but there’s a caveat: you mustn’t prevent its continued development.

In the 20th Century, neuroscientists discovered neuroplastic-ity, the ability of the brain to alter its own structure and activity in response to stimuli. Implications of neuroplasticity range from bet-ter treating dyslexia to helping stroke victims move again. It also has profound implications for the average person, because neuroplasticity allows us to reactivate and rewire existing brain circuitry.

We can change our brains, make them grow, repurpose them to accomplish new tasks. That’s powerful stuff, but you need to know how to harness this power. And, again, it comes back to practice.

The first step is to control how you respond to stimuli. Envision-ing the worst case scenario? Stop. Take a deep breath and practice envisioning a better scenario. The next step is choosing activities that alter the structure of your brain. Exercise is my preferred means, and neuroscientists have found that physical activity stimulates neuron generation in your brain and helps develop cognitive performance. You can even use imagination to trick the brain into revamping bad memories. In effect, you can neutralize the long-term effects of pain-ful memories by rewriting your memories. Sounds to me like a perfect excuse to daydream! [Editor’s Note: Sounds to me like “Total Recall”]

What this means for those lacking in the discipline necessary to get themselves into the gym, make better choices at the grocery store, or simply get a much-dreaded chore finished is this: you must rewire your brain. And you do so by practicing the underdeveloped skill of discipline. For any given person, practice could simply mean skip-ping your usual trip to the fast food joint and heading to the grocery store instead, or not allowing a gym bag full of workout clothes to go unworn, sitting in the back seat of your car.

It won’t be fun at first. But it also won’t be long before you don’t notice the changes – you only notice just how much healthier and happier you’ve become. [email protected]

christine mooney shares her hard-earned insights on staying happy, healthy and upbeat


fALL Is quICKLy APPrOACHING and with it the need to change your closet from sundresses to big, yummy sweaters! While the typical color palette for fall is a little warmer, muted, and softer, this season we are seeing a carryover from the bright summer hues. Don’t be surprised if you see a highlighter yellow sweater bopping down the street. At Nich we’re offering this great coral chunky sweater, perfect when paired with royal blue skinnies. Just because daylight

hours diminish, doesn’t mean your wardrobe colors have to.Another ongoing trend will be the long, draped cardigan. Typically this piece is worn over a plain tee and jeans, but you can

get more use out of those lesser-worn dresses by adding a cardigan and booties. Cardigans are truly the perfect transition piece for seasons and occasions. Yes… soon enough we’ll be curling up in our comfy, chunky sweaters that seem to hug us right back. Summer, you were great while you lasted, but those cozy fall sweaters are calling my name. WCP

Nich keeps youahead of thefashion curve

Photo Adam JonesStory Kristy Mak

The LookLeft: songbird sweater by Free People $98crayon skinny Jeans by Voxx $58Right: brenna cardigan by C. Luce $62Glenda Dress by Costa Blanca $70


growErS MarKET Photos by Paul imburgiaThe west Chester Growers Market is your one stop for local produce, live music and handcrafted wares every Saturday

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THE HIGH HOLIDAYS ARE COMING!The Jewish Fellowship of Chester County

Welcomes You to our FREE High Holidays Services!

SELICHOT AT TEMENOS FARM HOUSE685 Broad Run Road, West Chester, PA

Selichot: Saturday, September 8 at 7:30pmAn interactive, joy-filled, opening program for all ages and backgrounds

ROSH HASHANAH AT MILESTONE EVENTS600 E. Market Street, West Chester, PA

Erev Rosh Hashanah: Sunday, September 16 at 5:30pmJoin us for a dairy/vegetarian dinner after services

Rosh Hashanah: Monday, September 17 at 10amJoin us for a dairy/vegetarian lunch after services

YOM KIPPUR AT TEMENOS RETREAT HOUSE1564 Telegraph Road, West Chester, PA

Kol Nidre: Tuesday, September 25, 2012 at 6:15pmYom Kippur: Wednesday, September 26, 2012 at 10am

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Makeover


IN OrDer TO ACHeIVe the style her client was looking for – something requiring minimal maintenance while allowing her hair to grow out – stylist Alicia fit her with heavy bangs with angles around her face and layers to round out the cut. Those layers

will give more body. Additionally, she added that sun-kissed glow with an ombre coloring.Makeup artist Kate applied a 15-hour wear liquid foundation to create the base of the

client’s makeup. She then set it with a shimmer powder to achieve a “dewy” look. Kate then applied a champagne lid all over with a deep, reddish bronze crease to follow along with her golden skin. To finish it off she applied two coats of black, thickening mascara, then a pouty, baby-pink lip gloss to pull the look together.

Stylist Brittany then blow-dried her hair with a medium round brush for volume and to conceal the fine texture of her hair. She spiraled her hair around a curling iron, separating with fingers giving the illusion of lots of hair. The style was finished off with Calista TOOLS products, including OPT3 hair spray, Root Lift for volume and Instant Glisten for shine. WCP

calista Grand sets aside an afternoon

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the wc press - section 1 - september 2012

Documents

people of west chester

wc press voice

west chesterwcu students

west chesters landlord29

grade class

month keith kubatka

stan zukin

student id