the web is dead, long live the web ffos workshop
DESCRIPTION
Jornada Firefox OS- Medialab Prado- 24 de abril. Presentación de Carlos DomingoTRANSCRIPT
![Page 1: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/1.jpg)
Carlos DomingoCEO – Telefónica I+DProduct Development and Innovation Director - Telefonica Digital
24th April 2013
The Web is deadLong live the Web
![Page 2: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/2.jpg)
2April 24th, 2013
![Page 3: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/3.jpg)
3April 24th, 2013
![Page 4: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/4.jpg)
4April 24th, 2013
Internet traffic is moving towards “mobile”
Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12
Sources: StatCounter Global StatsMary Meeker - KPBC
1% in 12/09
4% in 12/10
10% in 5/12
![Page 5: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/5.jpg)
5April 24th, 2013
Internet will be is already mobile
100M
150M
200M
2010
YOUTUBE REACHED 2OO MILLION MOBILE VIEWS A DAY, A 3X INCREASE DURING 2010
![Page 6: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/6.jpg)
7April 24th, 2013
Driven by smartphone adoption worldwide
![Page 7: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/7.jpg)
8April 24th, 2013
Where two companies are capturing a very large portion of the market …
Source: Gartner, Feb 2012
Android + iOS74.7% of the smarpthone OS Market
![Page 8: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/8.jpg)
9April 24th, 2013
Creating new closed ecosystems
Internet
![Page 9: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/9.jpg)
10April 24th, 2013
… controlling…
THE HARDWARE
THE BROWSERS
THE OPERATING SYSTEMS
THE APPS ECOSYSTEM
![Page 10: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/10.jpg)
11April 24th, 2013
And people use Internet in a very different way than in the desktop, using apps and not the Web
![Page 11: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/11.jpg)
12April 24th, 2013
![Page 12: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/12.jpg)
15April 24th, 2013
PROTECT THEIR CORE
BUSINESSES
Back to the walled gardens
![Page 13: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/13.jpg)
16April 24th, 2013
… while preventing others competing
NO FLASH, NO OTHER BROWSERS,
NO EBOOK STORES, etc.
![Page 14: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/14.jpg)
18April 24th, 2013
![Page 15: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/15.jpg)
19April 24th, 2013
![Page 16: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/16.jpg)
20April 24th, 2013
![Page 17: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/17.jpg)
21April 24th, 2013
![Page 18: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/18.jpg)
22April 24th, 2013
![Page 19: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/19.jpg)
23April 24th, 2013
![Page 20: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/20.jpg)
24April 24th, 2013
![Page 21: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/21.jpg)
25April 24th, 2013
Source: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1
IEXPLORER OPERA MOSAIC NETSCAPE OTHERS
![Page 22: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/22.jpg)
26April 24th, 2013
![Page 23: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/23.jpg)
27April 24th, 2013
![Page 24: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/24.jpg)
28April 24th, 2013
![Page 25: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/25.jpg)
29April 24th, 2013
![Page 26: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/26.jpg)
30April 24th, 2013
![Page 27: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/27.jpg)
31April 24th, 2013
![Page 28: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/28.jpg)
32April 24th, 2013
![Page 29: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/29.jpg)
33April 24th, 2013
And then the situation changed
Web browser market share (Q1 2003 to Q2 2012)
Sources:
IEXPLORER FIREFOX CHROME SAFARI OPERA OTHERS
http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1StatCounter.com
![Page 30: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/30.jpg)
34April 24th, 2013
![Page 31: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/31.jpg)
35April 24th, 2013
Creating a thriving and open Web ecosystem
Internet
![Page 32: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/32.jpg)
39April 24th, 2013
And not everyone agrees with the conclusions
![Page 33: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/33.jpg)
40April 24th, 2013
At Telefónica we strongly believe that the openess of the Web is the way forward on mobile
![Page 34: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/34.jpg)
41April 24th, 2013
So we started looking at what was needed to fix the issues with the mobile Web
Web Apps Monetization Mechanism
Web Apps Discovery Mechanism
Richer Mobile Web APIs
True cross Platform Support
Mobile Web technologies Performance
![Page 35: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/35.jpg)
42April 24th, 2013
HTML5 promises to fix most of these issues
![Page 36: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/36.jpg)
43April 24th, 2013
![Page 37: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/37.jpg)
44April 24th, 2013
Bringing lost of new improvements
• Native audio and video support
• Offline storage support
• Plays nice with batteries
• Nice transitions, animations and transfomations via improved CSS
• 3G graphics support via WebGL
• Lots of devices APIs
• WebRTC for real time communications
• Canvas to read, write and convert pixels (The browser fountain)
![Page 38: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/38.jpg)
45April 24th, 2013
Providing a common framework for development of universal web pages and applications across desktop and mobile
Apps will be portable across devices
HTML5 mitigates fragmentations issues and is truly cross platform for mobile, desktop and tablets
There are more developers in the world familiar with Web technologies than any other programming language
Some key Web players are already developing entirely in HTML5 (Twitter, Amazon, Financial Times, etc.)
Lots of native mobile apps are in fact HTML5 based
![Page 39: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/39.jpg)
46April 24th, 2013
With developers very interested in HTML5
Web developers are the largest developer
community of the world
![Page 40: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/40.jpg)
47April 24th, 2013
Some examples… not sharing revenue with apple
SUBSCRIPTIONS DO NOT GO THROUGH
THE APP STORE
![Page 41: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/41.jpg)
48April 24th, 2013
… or offering a full alternative to the app store
ANOTHER WAY TO
DISCOVER AND INSTALL HTML5
APPS
![Page 42: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/42.jpg)
49April 24th, 2013
… or alternative cross-platform development
HTML5 GAMES DEVELOPED BY
ZYNGA FOR FACEBOOK
![Page 43: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/43.jpg)
50April 24th, 2013
However, HTML5 standards and browser support needs to improve to reach full potential …
![Page 44: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/44.jpg)
51April 24th, 2013
And at Telefónica we created a project to fix this
![Page 45: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/45.jpg)
52April 24th, 2013
And in the other side of the world, Mozilla was having the same idea
![Page 46: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/46.jpg)
53April 24th, 2013
So we joint forces to create Firefox OS, a true Web OS entirely based on HTML5 from the ground up
![Page 47: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/47.jpg)
54April 24th, 2013
Firefox OS allows the creation of HTML5 only devices
![Page 48: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/48.jpg)
55April 24th, 2013
Unleashing the true potential of the mobile Web unlike other platforms
Fastest and most complete performance of HTML5 and mobile Web apps at low cost
Mobile phones where everything running is a mobile web application.
Truly open mobile OS and ecosystem, any one can participate
![Page 49: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/49.jpg)
56April 24th, 2013
Hardware access is one key feature
![Page 50: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/50.jpg)
58April 24th, 2013
![Page 51: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/51.jpg)
59April 24th, 2013
![Page 52: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/52.jpg)
60April 24th, 2013
![Page 53: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/53.jpg)
61April 24th, 2013
![Page 54: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/54.jpg)
62April 24th, 2013
![Page 55: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/55.jpg)
63April 24th, 2013
![Page 56: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/56.jpg)
April 24th, 2013
Many key industry players already on boardThe year of Firefox OS
TELCOS
OEM
Key InternetCompanie
s
![Page 57: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/57.jpg)
67April 24th, 2013
Biggest number of units sold during launching year by OS
And we already are creating good market expectations
Firefox OS 7-8 MM
iOS 3.7MM
Windows phone 6.9MM
Android 1.3MM
“Firefox OS to Capture 1 Percent Share of Global Smartphone Market in 2013” (Strategy Analytics)
![Page 58: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/58.jpg)
68April 24th, 2013
COMPETITION WILL MAKE OTHER PLATFORMS EVOLVE
Which ultimately should push other players to follow the same path
![Page 59: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/59.jpg)
69April 24th, 2013
Making the most of the Open Web
A NEW WORLD OF OPORTUNITIES TO EVERYONE
![Page 60: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/60.jpg)
70April 24th, 2013
There is just ONE WEB
![Page 61: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/61.jpg)
71April 24th, 2013
QUESTIONS?
![Page 62: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/62.jpg)
![Page 63: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/63.jpg)
73April 24th, 2013
At the beginnings of the Internet, the web was a mix between open and closed ecosystems around the PC
Source: http://evolutionofweb.appspot.com/Wikipedia
OPEN
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002199019891988
MOSAIC
NETSCAPE
OPERA
IEXPLORER
OPEN
CLOSED
MSN
Prodigy
CompuServe
AOL
![Page 64: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/64.jpg)
74April 24th, 2013
How to market a new OS? Competing with incumbents does not seem a smart movement…
![Page 65: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/65.jpg)
75April 24th, 2013
Better UX for the same price than alternative
smartphone OS
…therefore we are going to address cost driven customers following the disruptive innovation model
Optimized to run hardware not suitable for latest smartphones OS
Bringing an affordable smartphone for the masses with a good UX and best mobile Web support
![Page 66: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/66.jpg)
76April 24th, 2013
Cheaper devices as there will be only one environment: the web
BY REMOVING SUPERFLUOUS SOFTWARE AND HARDWARE
![Page 67: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/67.jpg)
77April 24th, 2013
Specially in emerging markets
INTERNET PENETRATION IN
LATAM IS JUST 37%
![Page 68: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/68.jpg)
78April 24th, 2013
Where smartphone penetration is still low
2011: SMARTPHONE PENETRATION IN LATAM
FEATURE PHONES
SMARTPHONES
![Page 69: The web is dead, long live the web ffos workshop](https://reader036.vdocument.in/reader036/viewer/2022062701/553ae99c550346bd418b460b/html5/thumbnails/69.jpg)
79April 24th, 2013
Which means there is NO INCUMBENT as in the smartphone segment
OPPORTUNITY FOR BEING LEADERS