the web under our skin - digital trends for 2015
TRANSCRIPT
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Digital Trends for 2015
The web under our skin.
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Hi! My name is Bart.
I work for digital agency
Find me on : @netlash.
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Digital trends? Internet is becoming like electricity.
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Electricity was a thing an sich, a freak show on a stage.
Electricity as a show.
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Now we don’t see electricity anymore.
We see light. We see cooking. We see tv’s and laptops.
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This is happening to internet.
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When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
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When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
They’re not.
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When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
It just feels less - they don’t know they’re online anymore.
They’re not.
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In a few years time, saying „I’m going on the internet” will sound as silly as saying „I’m going to electricity”.
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The end of internet as a different ‚space’.
‣ away from ‚cyberspace’
‣ added to every object
‣ tightly integrated
‣ utility
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Internet is moving away from the surface.
It is becoming invisible, plumbing.
The web beneath the skin of society.
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‣ it has to become smaller
‣ it has to become more intuitive
‣ it has to become closer to humans
‣ it has to become better integrated
If internet is becoming invisible…
… internet communication has to change:
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6
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66 tactical trends rooted in this bigger trend.
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1. Invasion of the body screens
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Screens are coming closer…
Moviescreen. TV. PC. Tablet. Smartphone.
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Screens: smaller and closer to our body. What will be next?
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Electronic tattoos?
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RFID chip implanted?
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What if the screen is inside our body? What if the sensors are directly connected?
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What if the interface is not glass we have to carry?
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‣ wearables
‣ electronic tattoos
‣ patches
‣ ingestables
‣ implantables
1. Invasion of the body screens
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If internet is becoming smaller and closer to our skin…
We have to adapt our communication.
Smaller. More personal and intimate. (Less big and loud mass communication.)
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2. Glanceable UI
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2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?
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2. Glanceable UI
‣ make sure information is clear upon a glance
‣ smaller: fitting on a smaller screen
‣ faster: ‘mentally’ faster (understanbable)
‣ ‚bigger’: bigger fonts and icons
‣ visual
‣ glanceable = superlative degree of usable
‣ haptic?
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‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone!
The Tactile InternetDurex Fundawear: haptic pants?
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‣ haptic interfaces
‣ tactile interfaces
‣ lead by mobile payments authentication: fingerprints, iris scan , biometrics
‣ enforced by ‚digital detox’ : avoid people getting out there mobile phone!
The Tactile Internet
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Make everything smaller.
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Make everything smaller. (New KPI: interaction speed?)
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3. Atomisation
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Portals
Websites
Blogposts
Tweets
…
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‣ information units are getting smaller
‣ self-contained
‣ portable
‣ visual
Infographics, cards as UX, Super.me, Yo…
3. Atomisation
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Cards as new UI paradigm.
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Cards based design.
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Cards as new UI paradigm.
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Cards based design: - start from the smallest information atom; - make it self-contained; - make it portable; - think about the multi-screen user.
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Super.me as visual Twitter.
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‣ emoji’s as shorthand
‣ (even in White House reports!)
‣ the rise of the stickers
Information-density
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Yo as the ultimate atomisation.
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4. Phatic expressions
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Phatic expression.
One whose only function is to perform a social task, as opposed to convey information.
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“Let it ring 3 times and hang up, to signal you got home safe”
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Phatic expression.
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Digital communication is not just about information. Allow it to have a social function.
Add personality. Add emotion. Add connection.
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5. The notification is the interface
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Notification centres.
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‣ faster
‣ self-contained
‣ ‚gateway drug’
Avoid the battle for the home screen…
5. The notification is the interface
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Be present in the notification centre. Incorporate interaction in your notification.
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6. Explicit becomes implicit
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Runkeeper (explicit) vs. Moves (implicit).
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Foursquare (explicit) vs. Saga (implicit).
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‣ automatic, no manual action required
‣ default everything
‣ based on privacy
‣ sharing = explicit manual decision
6. Explicit becomes implicit
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‣ apps that are invisible in the background
The invisible internet
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Wait! There’s even more!
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‣ the battle for first swipe
‣ ambient intimacy
‣ P2P: phone2phone & mesh networks - payments! snapcash
‣ anticipatory computing: from re-targeting to pre-targeting
‣ in-house UX
‣ the back-end is the new front-end
‣ voice
‣ microsharing
‣ …
There’s even more!
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www.trendrapport.be 31/12/2014
www.trendsnight.be 11/2/2015
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Conversation
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Questions?Questions?
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