the webinar profit pack: the blockbuster webinar profits...

THE WEBINAR PROFIT PACK:

The Blockbuster Webinar Profits

Template

ProfitSeduction.compresents

By Rob Schultzcreator of Profit Seduction

© 2015 Rob Schultzall rights reserved

Your step-by-step fill-in-the-blanksguide to your own webinar windfall!

http://ProfitSeduction.com


The Scoop on Rob SchultzWhat if the key to creating your own game-changing rush of revenue wasn't about tricks, tactics, or tools. But about activating powerful hidden emotional profit triggers already inside your ideal clients? So they want you like crazy? And buy like crazy?

THAT'S your million dollar turnaround!

And that's exactly what ROB SCHULTZ does for entrepreneurs and business owners worldwide. Rob's powerful Profit Seduction Process guides clients to skyrocket their profits through magnetic messaging and insanely ingenious promotion and launch strategies. That deliver unprecedented bottom line results.

Rob has crafted powerful marketing messages and campaigns for some of the biggest names in online marketing: Including Suzanne Evans, Adam Urbanski, Milana Leshinsky, Melanie Benson Strick, and Michael Port.

He's spoken all over the country at conferences like the Colorado Independent Publisher's Association. The Career Management Alliance. At events like Speaker's Summit, and the 10K Club Income Acceleration Intensive. He's even taken the main stage (twice!) at Suzanne Evans' industry-leading Be the Change Event.

When you get out in front of what your prospects are already rushing towards … they rush towards you. And that is exactly what Rob Schultz is here to help us do.

Discover Robʼs spellbinding story, along with powerful tips to skyrocket your business at ProfitSeduction.com.

What if you could get your hands on 21 powerful keys to eliminate most client objections before you begin. By helping you discover where to find the prospects who not only want to work with you. But are ready and willing to pay what YOU want to be paid! Itʼs not a dream ... in fact you can get started now at:

ProfitSeduction.com/start-here/

http://ProfitSeduction.com/

http://ProfitSeduction.com/

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The Webinar Profit FormulaYour fill-in-the-blanks outline for blockbuster webinar profits

Getting Started:Your Webinar Profit Formula Template Outline comes in two parts:

1 An explanation of the various parts of the template. Why they work so well to boost your profits. And how best to use them.

2 The template itself. Where you can fill in the specifics of your own Webinar to create a powerful outline you can folllow during the Webinar

To make the most of this template first move through Part 1. It explains some of the crucial psychology that makes this template so successful. As well as the precise timings and organization to maximize the sale you make from each and every webinar.

Then ... work with Part 2: The template itself. You can print out as many copies of Part 2 as you want. So you can craft a fresh template for every webinar you create.

The timings are for a 75-minute webinar (which is what I shoot for). If you want a longer or shorter webinar, you can adjust the timing proportionally. These timings are crucial so you can keep your webinar on schedule. And keep from zipping through too quickly. Of having it drag on too long.

When you are actually filling out your template, youʼll make the most progress if you move through it the first time quickly. And then make several return passes to add details, and flesh out your material further.

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©-2015 Robert Schultz. All rights reserved 3



PLEASE NOTE: This outline works just as well for teleseminars as it does for webinars. So its like getting a double profit boost .... all in one!

IMPORTANT TIP:

When filling in the actual template in Part 2, please DO NOT write a word for word script. But instead, fill in the blanks with short phrases or bullet points that describe what you will present.

Nothing is worse than having it sound like you are reading a script during your webinar. Instead, use your outline to guide what you say. So it sounds spontaneous. Direct. Powerful. And passionate. Instead of canned and planned.

Your presentation will flow more smoothly and connect more deeply.

Outline Instructions:

• 0:00 - 5:00: Greet Participants & Introduce Yourself

Tell them the 3-5 things they will walk away from the webinar with. These should be the primary bullet points / topics you will cover during the the webinar.

The juicer you can make them sound, the more your participants are anticipating the answers, the more likely they will stay on throughout the entire presentation. (Which is the key to profits!) Tease them. You may even want to give a time marker ... “

Examples of powerful bullet point teases:

“15 minutes in I will be revealing the key to ...”

“And to top it off, for the first time I will unveil the 4-steps I used to ...”

“And finally, you will discover the 15-second fix that can [ create a powerful result they yearn for ]”.

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• 5:00 - 12:00: Your Story

People donʼt buy from strangers. So be sure to tell your story of transformation. Of where you started, and how you achieved what you have.

The best stories move from early struggles to triumphant success. It should parallel the journey you guide your clients through. Although most of them will earlier on the “struggle to success” curve. The fact that you “did it” gives them hope that they can as well.

The four steps are:

• Very brief general background

• Early struggles with your own path to success

• The turning point, where the door to possibility blew wide open

• Your success and the amazing difference it made in your life

• 12:00 - 40:00: Primary Content Block

Your content block consists of 3-4 four juicy bullet point content topics. (The very same ones you teased in your Webinar Intro.).

Here is a quick and easy 4-step structure for EACH BULLET POINT that will have your participants hanging on your every word:

• The Name of the Challenge / Pain / Obstacle - i.e. Building Your List

• Describe the Obstacle: ... make it seem insurmountable. If they took the time out of their busy day to attend your webinar, chances are they believe it is. -- How Long it has taken them / how many things they have tried, and still no success

• Then reveal the expertise / path / tip that allows them to get past it -- The simple exercise of spending 15 minutes to create a short blog post every day ... in less than one year ... can lead to anywhere to 10 to 50 or even 100 opt-ins every single day.

• Reveal what overcoming the obstacle makes possible for them - imagine how much extra money 3000 ... or 10000 new subscribers every single year will do to your bottom line.

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• 40:00: Tease your juiciest piece of content that delivers the biggest benefit you promised:

“In just a minute, I am going to reveal the three word phrase that increased my back of the room sales at my speaking gigs from $50 to over $1,000. And you wonʼt believe how simple (and how effective!) it is. But first ...”

It should be very provocative. And like a cliffhanger at the end of a television episode, it should keep your participants on the line as you move through the pitch for your offering.

• 40:00 - 55:00: Pitch your Product / Group / Coaching Program.

Step One: Frame your pitch as the answer to a problem. Not ... “OK, changing the pace here, I want to pause to tell you about something.”

Instead introduce the primary problem your product solves, “But first, there is one massive challenge many of you are facing.” Then:

Step Two: Describe the challenge. It should be one of the most painful challenges your prospects are facing.

And it should be a challenge the product or service you are pitching solves flawlessly. (In fact, solving that painful challenge should be the primary benefit of your product, service or offering).

Step Three: Describe why being able to get through it is so powerful and delivers things they can scarcely imagine. What are the amazing results they will experience and the emotional impact those results deliver.

Feel free to tell a few stories from your own life on the difference achieving these results have had for you. Feel free to use a “Before and After” story.

Step Four: ONLY THEN do your offer your product or service. Because when you pitch your product this way, you position it as the key to overcome their painful challenges, and the expressway to the amazing results and experience you describe.

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Your course becomes the fastest path to their dream. Instead of something you are trying to sell them.

As you describe your product be sure you include:

• The biggest benefits of your product

• The impact each of them can have on their life

• How your offering is delivered

• Testimonials & success stories from those who have used it

• Bonuses / deadlines (early bird price only good trough ... )

• Describe Any Fast-action bonuses

• The Sales Page / Sign-up Page URL.

• Note: Pitching effectively is an art and requires an entire course in and of itself. But this outline (and the actual template to follow that allows you to enter the specifics of your own program) should help you get started!

• 52:00 - 62:00: Now revisit that juicy piece of content you teased before you went into your pitch.

Step One: Remind them what the tease was. (After all, it was 15 minutes ago).

Step Two: Name the Challenge / Pain / Obstacle the tease delivers them FROM.

Step Three: Describe the Challenge / Pain / Obstacle. And what it is costing them not to get it solved.

Step Four: Reveal the expertise / solution / tip / process that allows them to get past it. And what overcoming the obstacle now makes possible for them.

• 62:00 - 75:00: Content Review and Repeat Call to Action

Review the most important points from the webinar. This can simply be a repeat of the 4-5 major bullet points you promised at the beginning of the course. Be sure to emphasize the most important points.

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Do this concisely. You arenʼt re-presenting the material. But reminding them of the amazing value they received on the webinar.

And most importantly, re-state the most compelling points of your pitch. You should emphasize what they discovered on the webinar is just the beginning. And your offering is the best way to insure they lock in the powerful results they yearn for long term.

Do a laser version of the pitch you offered earlier in the webinar:

• The primary challenge it solves

• The results it can create

• Their experience of life once they have those results

• The biggest benefits of your offering

• Early bonuses & early bonus deadline

• Early price deadline

• Course URL

• 75:00: Sign Off

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Webinar Profit TemplateNow give it a shot yourself!

HOT TIP: Remember ... you arenʼt writing a script. But structuring your most important points. So your presentation sounds spontaneous. Direct. Powerful. And passionate. Instead of canned and planned.

0:00 - 5:00: Greet Participants & Introduce Yourself

Tell them the 3-4 most crucial things they will walk away from the webinar with.

1.

2.

3.

4.

5:00 - 12:00: Your Story

• Step One: Very brief general background

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• Step Two: Early struggles on your own path to success.

• Step Three: The turning point, where the door to possibility blew wide open.

• Step Four: Your success and the amazing difference it made in your life.

12:00 - 40:00: Primary Content Block

Bullet Point #1:

Name the Challenge / Pain / Obstacle:

Describe the Challenge / Pain / Obstacle. And what it is costing them not to get it solved:

Reveal the expertise / solution / tip that allows them to get past it:

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Reveal what overcoming the obstacle now makes possible for them.

Bullet Point #2:





Bullet Point #3:



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Bullet Point #4:





40:00: Tease your juiciest piece of content that delivers the biggest benefit you promised:

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“In just a minute, I am going to reveal ________________________________ ____________________________________________________________________________________________________________________________________________________________________. And you wonʼt believe how simple (and how effective!) it is.

40:00 - 55:00: Pitch your Product / Group / Coaching Program.

Step One: Transition to your pitch by framing it as the solution to one of the biggest problems your prospects are facing.

EXAMPLE TRANSITION: “But first, there is one massive challenge many of you are facing. And because I have worked with scores of people just like you I know ... if you don't handle it soon ... it will handle you.”

Step Two: Describe the problem / challenge. The impact it is having on the lives of your prospects. And the emotional havoc it is creating in their lives.

Step Three: Describe why being able to get through it is so important. And paint a picture of what their lives will be like once they have conquered this challenge.

Step Four: THEN launch into the description of your offer, product or service. Including:

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• The impact each of them can have on their life / business.

• How your course / product / offering is delivered (Live event? Teleseminar? Downloads? A combination?)

• Testimonials & success stories from those who have used it

• Bonuses / deadlines (early bird price only good through ... )

• Describe Any Fast-action bonuses (usually for the first 24-48 hours or the first 3-5 who sign-up)

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52:00 - 62:00: Now revisit that juicy piece of content you “teased” before you went into your pitch.

Step One: Remind them what the tease was.

Step Two: Name the Challenge / Pain / Obstacle the Tease hints at

Step Three: Describe the Challenge / Pain / Obstacle. And what it is costing them not to get it solved

Step Four: Reveal the expertise / solution / tip / process that allows them to get past it. And what overcoming the obstacle now makes possible for them.

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62:00 - 75:00: Content Review and Repeat Call to Action

Step One: Review the most important points from the webinar.

• Review Bullet Point #1




• Review “Tease” Bullet Point

Step Two: Review your pitch:


• The impact these benefits can have on their life

• How your offering is delivered

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• Bonuses / deadlines (early bird price only good through ... )

• Describe Any Fast-action bonuses


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Michael Port says: "Rob is someone to watch . . ."

Rob is someone to watch because he literally . . . like almost nobody I have ever worked with . . . delivered on every single thing he promised, with such professionalism that sometimes I was surprised. Honestly.

The viral video Rob created for us -- called Entrepreneur Idol – helped Book Yourself Solid remain one of the bestselling marketing books in the country. So, you can understand why I'm a big fan of Rob.

Creativity is clever. When you can combine it with marketing savvy it's productive. When you can deliver on your promises you change the world. Rob can do all three ...

Michael PortAuthor of Book Yourself Solid & The Think Big ManifestoMichaelPort.com

“Within the first 30 days ... I closed $35,000 in sales!"

“Within the first 30 days of working with Rob, I closed $35,000 in sales as a result of the branding message he developed for me.”

“Rob gave me the 3 lines that communicated exactly what I do and the results my clients would gain.

The brand theme that Rob created for my sponsorship has resulted in 120 warm leads, 3 new clients and far more to come. Thank you Rob!”

Jane M. PowersJaneMPowers.com

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What the big players and your colleagues are saying about Rob Schultz:



“Rob ... helped me pull in over $10,000 in just a few hours!”

“Rob is one of the secrets to my recent success. In my very first high-end coaching launch, Rob's strategies helped me pull in over $10,000 in just a few hours. Later, his seductive ideas helped me enroll as many as 11 new clients in just a few days' time.”

Rob's genius for marketing psychology is positively uncanny. You can't put a value on the level of confidence his one-of-kind strategies provide.”

“Rob, I can't thank you enough. You are magic!"

Ann ConveryAnnConvery.com

“Doubled my conversion rate on sales ... ”

“Rob not only helped me double my conversion rate on sales. But I now have a very clear and doable annual marketing plan I can repeat, year after year. That will grow, year after year.”

“My goal is to take my business to a million dollars a year and beyond. And because of Rob's help, I know I will get there!”

Susan GregoryDaniel-Fast.com

Milana Leshinsky says: "What's so amazing about Rob . . ."

What's so amazing about Rob is he knows the marketing game as well as the video game. Because you can’t just throw any old thing up on the web and expect it to stick.

Rob can help you come up with ideas that will make your marketing stand out. He can help you choose the right strategy so your content will be magnetic time after time.

If you want to learn the mechanics, hire a college kid or go to eLance. What Rob helps you do is create great marketing that

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reflects the unique business identity your target customers instantly respond to. And that is the name of the game.

Milana LeshinskyMilana.com

“It’s been years since I have been this profitable”

Before working with Rob, I never considered doing more than consulting and working from my office. I didn't really know how to think bigger.

But now, as the Midlife Miracle Mentor, my possibilities for growth and income are endless! And as Rob continues to feed me amazing idea after amazing idea, I see ways I can make this bigger profit picture a reality right now.

My finances have completely changed in the last 2 months because of working with you! It’s been years since I have been this profitable. Thank you!

Brenda SahlinThe Midlife Miracle MentorMidlifeMiracleMentor.com

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