the wedding planner · start date), jul 11–17, 2016. 5. facebook data based on self-reported...
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Make a love connection
With the median length of engagement more than a year, the window of opportunity for brands to connect with newly engaged couples before the big day is considerable. As couples rush to announce their change of status, become a trusted partner on their wedding journey right from the get-go.
Sources and methodology
Unless otherwise noted, data is an aggregate of stats across the 5 markets.
* Of survey respondents who said they booked a honeymoon
** Seasonal distinctions for weddings aren’t as strong in UAE as in FR, NL, PL and UK
1. Facebook data, FR, NL, PL, UK, UAE, people ages 18+ on Facebook who had indicated via a Life Event that they got married in 2015, Jan–Dec 2015 (accessed May 2016).
2. Instagram data from audiences ages 18+ eligible to see ads on Instagram based on a variety of factors in FR, NL, PL, UK, UAE, Jan–Dec 2015 (accessed May 2016). Top posted hashtags from people on Facebook who indicated via a Life Event that they got engaged in 2015.
3. Facebook data, FR, NL, PL, UK, UAE, Apr 2015–Apr 2016 (accessed May 2016). Analysis of conversion pixel data for ads that were shown to people ages 18+ on Facebook who had indicated via a Life Event that they got married between Sep and Dec 2015. The gaming vertical is excluded from this analysis.
4. “Facebook Newlyweds” by Facebook IQ (Qualtrics-fielded survey of 2,206 people ages 18+: 360 in FR, 527 in NL, 394 in PL, 619 in UK and 306 in UAE who indicated via a Facebook Life Event that they got married 6 months before the survey start date), Jul 11–17, 2016.
5. Facebook data based on self-reported data, FR, NL, PL, UK, UAE, people ages 18+, Jan–Dec 2015 (accessed May 2016).
6. Instagram data from audiences ages 18+ eligible to see ads on Instagram based on a variety of factors in FR, NL, PL, UK, UAE, Jan–Dec 2015 (accessed May 2016). Top posted hashtags from people on Facebook who indicated via a Life Event that they got married in 2015.
The Wedding PlannerThese days, technology and tradition walk hand-in-hand, as couples put a digital spin on everything from sharing their engagement to planning their honeymoon. In 2015 alone, more than 1.45 million people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom declared their love for each other on Facebook through a “Got Married” or “Got Engaged” Life Event.1 Unless otherwise noted, data is an aggregate of stats across the 5 markets.
The beginning of forever
With increasingly busy lives, many newlyweds are choosing to extend the honeymoon period, as mini-moons become a precursor to a longer, more luxurious honeymoon. Reach out to couples with inspiring rich content and tailored options in the lead-up to the ultimate romantic getaway.
Save the date
In the run-up to the big day, there are many decisions that couples have to make. At the beginning of this new life-stage, brands have an opportunity to build long-term relationships and loyalty with the newly engaged as they start to consider new brands and big purchases together for the first time.
A perfect match
Wedding traditions may differ by country and culture but every couple longs for a wedding that truly reflects who they are. Appeal to the modern-day betrothed by marrying tech and tradition together to create a unique and meaningful once-in-a-lifetime experience.
Just married
3
Happilyever after
4
Starting with a “Yes”
1
From thisday forward
2
Love without frontiers5
Where do partners come from?
Where surveyed newlyweds bought their honeymoon package* 4
more likely to decide the honeymoon destination* 41.72x
Newly engaged people share their news straightaway
Top Instagram hashtags on day of engagement2
And make it “Facebook official”1
Median length of engagement for
people on Facebook:
17 months
of people update their Facebook status within 48 hours of becoming engaged
50%
#engaged #ring #isaidyes #proposal
Top Instagram hashtags about honeymoons6
Compared to surveyed Brides-to-be, Grooms-to-be are
#honeymoon #minimoon
35%65%
Something old ...For newlyweds on Facebook1
Most popular season to get married:
Summer**
Most popular month to get married:
AugustLeast popular month to get married:
February**
Most popular day to get married:
Saturday
ONLINE IN-STORE
Median age for people on Facebook who announced getting married in 20151
Wedding traditions
Something new ...Of surveyed newlyweds4
agree that posting pictures on Facebook is a great way to celebrate with more people
75%
25%
15%used a drone or action camera to capture footage from the ceremony/wedding reception
on Instagram used a personalized wedding hashtag
NETHERLANDS
Netherlands
Poland
Germany
FRANCE
France
Tunisia
Algeria
Wedding planning timeline
Surveyed newlyweds4
Who is more likely to do the planning?
Facebook sees retail purchases increase by 69% in the 3 months leading up to the wedding
(compared to the 3–6 months before the wedding)3
1 yearbefore
6 monthsbefore
1 month before
3028
UK
UK
US
India
UAE
UAE
India
Philippines
POLAND
Poland
Germany
UK
1
2
3
Select wedding date Buy wedding outfit Select menu
Book venue Send invitations Buy wedding jewelry
Buy engagement jewelry Book honeymoon* Set up gift list
Couple decides togetherGrooms-to-beBrides-to-be