the western cape youth development through … · south african fifa world cup 2010™ cooperation...

THE WESTERN CAPE YOUTH DEVELOPMENT THROUGH FOOTBALL (YDF)

STRATEGIC PLANNING WORKSHOP REPORT

Coordination: Hannes Bickel (GTZ) Prepared for: The GTZ Youth Development through Football (YDF) Project Prepared by: Vernon Rose (Vernon Rose and Associates) Workshop date: 24th – 25th of January 2009

02.02.2009 Page 1 of 27

For inquiries

Hannes Bickel (GTZ) Youth Development through Football (YDF) Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH Celtis Plaza, 2nd floor 1085 Schoeman Road Hatfield 0028 Pretoria South Africa Office: +27 (0)12 423 0880 Mobile: +27 (0)82 880 1107 E-mail: [email protected] Internet: http://www.gtz.de Internet: http://www.za-ydf.org

02.02.2009 Page 2 of 27

Table of Contents Page(s)

1. Background 3

2. Attendance 5

3. Programme 6

4. Methodology 6

5. The YDF Vision, Mission Statement and Values 6

6. Strategic Priorities 7

7. Strategic Objectives 11

8. Activities, Indicators, Time Frames 11

9. The Structure 17

10. Conclusion 17

11. Annexures

Annexure I Participants Attendance Register 18

Annexure II Strategic Planning Programme 25

02.02.2009 Page 3 of 27

1. Background

Youth Development through Football (YDF) is a supranational programme implemented in up to

ten African countries with the hub in South Africa. It is operated by the German Technical

Cooperation (GTZ) in partnership with the Department of Sport and Recreation South Africa

(SRSA). The project is supported by a steering committee. YDF liaises with non-governmental

and governmental organizations, actively engaged in youth development through football, but

also strives to involve private partners. The project forms an important part of the German –

South African FIFA World Cup 2010™ cooperation and is funded by the German Federal

Ministry of Economic Cooperation and Development.

YDF builds on existing initiatives and structures which are already successfully working

throughout Africa in the field of youth development through football instead of re-inventing the

wheel. These initiatives deliver innovative work that deserves to be strengthened, documented

and standardized in order to successfully spread the approaches and make them accessible as

tried-and-tested tools for other or new initiatives. The project uses a holistic approach and also

includes peer groups, families and other important members of the community. As an

implementer of technical cooperation the GTZ contributes mainly to the capacity building of

partner organizations and individuals. The work in South Africa supports the sustainable

realization of the government’s policies.

Since the mid of 2008 GTZ’s Youth Development through Football (YDF) project has embarked

on a process of investigating the possibilities and opportunities of implementing various

activities that are in line with the concept of youth development through football in the greater

Western Cape area. In order to decide on the nature of the relevant activities that could be

pursued, the YDF project together with the National Youth Commission (NYC) – being one

member of the above mentioned steering committee – organised a joint provincial Western

Cape Youth Development through Football (YDF) Project “Kick-Off” Workshop within the

framework of the official programme for the National Youth Day during June 2008. It was held

on the 13th of June in Lwandle/Strand where organizations involved in youth development

through football were introduced to the YDF concept. This workshop sought to bring together all

the relevant stakeholders that are active in the relevant field in order to deliberate on the current

02.02.2009 Page 4 of 27

status quo and the possible needs that exist within the province. The workshop resolved to

establish a Western Cape Provincial Task Team with the aim of discussing the needs and any

other issues that are vital in crafting a provincial interventions plan for youth development

through football programmes. At the end of the workshop it was also agreed that the Task Team

would work towards holding a Provincial Conference to launch the YDF programme. YDF also

showed how the initiative works in practice and organised together with the local partners, an

educational circuit in Strand/Lwandle and an exhibition football match in Nyanga.

In a next step the Western Cape Region Youth Development through Football (YDF)

Project Task Team Workshop held on the 08th of August 2008 was organized as a follow-up of

the Western Cape Region-wide “Kick-Off” event. In conclusion of the workshop it was agreed to

meet weekly in the Western Cape National Youth Commission (WCYC) Offices in order to

discuss all conference preparatory issues. The weekly Task Team meetings were attended by

members who were nominated at the “Kick-Off” Workshop in Lwandle/Strand consisting of

various NGOs, the National Youth Commission (NYC), as well as the Western Cape Youth

Commission (WCYC), representatives of the provincial and local government, and the Youth

Development through Football (YDF) Project of GTZ.

Ultimately, the provincial wide Western Cape Youth Development through Football (YDF)

Conference was held from 12-14th of December 2008 at the University of Cape Town (UCT).

The Conference, supported by GTZ, the National (NYC) and Western Cape Youth Commission

(WCYC) and the Western Cape Provincial Department of Cultural Affairs and Sport, was

organised by the above mentioned Task Team and facilitated and supported by GTZ’s Youth

Development through Football (YDF) Project. The event brought together around 300

representatives from all over the Western Cape, from as far as Bitterfontein on the West Coast

to George in the Southern Cape. Participants represented both rural and urban organisations,

formal and informal formations, with a 25% female attendance. Thus, the Western Cape Youth

Development through Football (YDF) conference was attended by stakeholders from more than

100 civil society organizations working in the field of youth development through sport, high

profile representatives from national, provincial and local government, as well as the South

African FIFA World Cup 2010™ Local Organizing Committee (LOC). The conference at the

UCT was essentially aimed at bringing greater organisation and coordination to the activities of

the sector. The conference elected a representative Steering Committee (SC), responsible for

02.02.2009 Page 5 of 27

policy formulation while a smaller representative Management Committee (Mancom) which

takes responsibility for the implementation of the organisation’s Strategic Management Plan

(SMP). The strength of the YDF is that it is a network that operates on the principle of

decentralization, thus devolving the responsibility for programme implementation to District

Structures in order to ensure impact at local community level. The conference produced

important key outcomes, namely:

• The adoption of a YDF vision for the Western Cape

• A framework for a YDF mission statement, including a list of values

• Identification of key YDF programmes and challenges

• Identification of key FIFA World Cup 2010™ Cup legacy programmes

• Proposals for a YDF coordinating structure in the Western Cape

• The election of a YDF Steering Committee for the Western Cape (SC)

The conference mandated the Steering Committee (SC) to engage in a strategic planning

workshop with the objective of refining the inputs into a few key strategic priority areas. The

Western Cape Youth Development through Football (YDF) Strategic Planning Workshop

supported by GTZ was held on 24 and 25th of January 2009 at the Cape Diamond Hotel in Cape

Town.

2. Attendance

The two-day Western Cape Youth Development through Football (YDF) Strategic Planning

Workshop was attended by members of the Western Cape YDF Steering Committee (SC)

constituted at the conference mentioned above. The workshop was also attended by

representatives of GTZ as well as senior officials in the Western Cape Provincial Department of

Cultural Affairs and Sport. The list of the Steering Committee (SC) members and strategic

partners that attended the session is attached as annexure I.

02.02.2009 Page 6 of 27

3. Programme

The two-day strategic planning programme was designed to be consistent with the conference

mandate that is, as indicated above, to refine, and to consolidate the inputs emerging from

commissions and furthermore develop objectives, actions plans and time-frames against each

area of priority. A copy of the programme for the two-day strategic planning workshop is

attached as annexure II.

4. Methodology

Several methods were employed to engender maximum participation from participants. Given

the diversity of districts the facilitator employed language understandable to all participants

making engagement enjoyable. To consolidate the conference inputs on programmes and

challenges the facilitator made use of the participlan methodology to create clusters and thus

determine YDF strategic priorities for the Western Cape. The aforementioned was followed by

developing high level objectives, action plans, indicators, time frames and responsibility

informed by a community friendly version of ZOB and Logical Frame Work (Log-frame).

5. The YDF Vision, Mission Statement and Values

The vision presented that was accepted and adopted as the YDF Vision for the Western Cape

during the Western Cape YDF Conference in December 2008 is:

To be a diverse, holistically developed and empowered youth through football.

The draft mission statement presented to plenary was accepted and adopted as the YDF

Mission Statement for the Western Cape and read as follows:

02.02.2009 Page 7 of 27

Our mission is to educate, equip and encourage young people to engrain the importance

of good sportspersonship, moral values, integrity, character building, excellence and

leadership.

We shall achieve our mission on the basis of the following values:

• Diversity and tolerance

• Respect for each other

• Non-racialism

• Gender equality

• Sensitivity to people with disability

• Transparency

• Integrity

6. Strategic Priorities

The programmes and challenges of the conference were clustered and consolidated and

evolved into five themes that constitute YDF’s strategic priorities. The strategic priorities are:

• Governance

• Communication

• Building the Network

• Capacity Building

• FIFA World Cup 2010™ Legacy Programmes

The table below reflects the strategic priorities and the cluster of critical issues related to each

one.

02.02.2009 Page 8 of 27

STRATEGIC

PRIORITY

GOVERNANCE

COMMUNICATION

BUILDING THE

NETWORK

CAPACITY

BUILDING

FIFA WORLD CUP

2010™LEGACY

PROGRAMMES

Critical

Issues

• Developing a funding

strategy

• Keeping government

accountable

• Accessible facilities

and contribution of all

stakeholders

• Creating platforms for

debate and holding

structures

accountable

• Monitoring and

evaluation (M&E)

• Institutional

arrangements

• Creating a network

infrastructure

• Succession planning

Internal

• Channel information to

rural areas

• Monthly newsletter and

website

• Set up advice and

resource centre

• Sports events

calendar/seasonal

calendar

• Data

base/geographical

information map

• Develop a network of

resources available for

all

• Link all organisations

and resource people

and services

Outreach

• To ensure gender

equality

• Women’s soccer

development

• Introduce volunteer

programme

• Community and

schools outreach

programme in form

of a road show

• Mentorship

programmes

Special Events

• Annual June 16th

tournament

• Cluster tournaments

• Inter-district

• Programme in

sports management

• Financial

management

• Project

management

• Development of the

game

• Sport courses

• First aid

• Physical and

psychological

training

• Organisational

planning

• Running sport

clinics and

academies

• Life skills

Capacity Building

• Coaches

• Administrators

• Referees

• Volunteers

Tournaments

• Community youth

tournaments, including

schools and unemployed

youth

• Club tournaments

• Street football

Youth Coaching Clinics

• Specialised coaching (e.g.

goalkeeping, striking, etc.)

02.02.2009 Page 9 of 27

External

• Lobbying and

advocacy

• Marketing and

advertising and raise

the profile of the YDF

• Liaise with

stakeholders

(municipalities, donors,

NGO’s, etc.)

• Building relations with

all sport bodies

• Distances of rural

areas present barrier to

access information and

resources

• Party political barriers

tournaments

• Women’s Day

tournament

programmes

• Social awareness

workshops

• Socio-cultural

education

• Gender training and

women’s soccer

development

• Coaching clinics

• Organisational

development

• Curriculum of

coaching and

leadership

• Community coaching

• Life skills

Schools

• Building mass football

awareness

• School FIFA World Cup

2010 Tournament

• Link with SAFA for football

programmes

• Recruitment for clubs

Fan Parks/PVA’s

• Link to governments

opportunities in Fan

parks/PVA’s

• Link to tournaments,

coaching clinics,

information centres, life

skills centres/training, etc.

Street Football

• Local leagues

• Coaching on a regular

basis

02.02.2009 Page 10 of 27

• Street Football World Cup

Volunteers

• Link with government

programme for FIFA World

Cup 2010

• YDF to facilitate training for

volunteers

02.02.2009 Page 11 of 27

7. Strategic Objectives

Members of the Steering Committee (SC) used the strategic priorities as a basis to develop high

level objectives culminating in the YDF’s strategic objectives for the Western Cape:

a) Governance

To establish an effective and efficient organizational structure

b) Communication

To establish an effective communication mechanism that will ensure all stakeholders

are informed and that YDF becomes a household name in the Province

c) Building the Network

To build the network with events that will ensure gender equity and eliminate the

urban/rural divide

d) Capacity Building

To introduce a capacity building programme that will ensure more skill full and

empowered organisations

e) FIFA World Cup 2010™ Legacy Programmes

To develop a 2010 World Cup Legacy programme that would help to ensure mass

based participation

8. Activities, Indicators and Time Frames

Members of the Steering Committee (SC) furthermore developed activities, indicators

and time-frames to each of the strategic objectives. All these are captured in the table

below.

02.02.2009 Page 12 of 27

STRATEGIC

PRIORITY

OBJECTIVE

ACTIVITY

INDICATOR

TIME FRAME

RESPONSIBILITY

Governance To establish an effective and efficient organizational structure

• Drafting of a YDF

constitution

• Completed constitution End of Feb. 2009 Steering Committee (SC)/GTZ

• Developing a monitoring

and evaluation (M&E)

system

• M&E system completed End of March 2009

Steering Committee (SC)

• Setting up provincial and

regional offices with

appropriate infra-

structure

• Provincial/regional offices

with infra-structure

operational

End of March 2009

Government, WCYC, GTZ, Steering Committee (SC)

• Drafting a strategy that

will secure the funds and

resources to sustain the

network

• Funding strategy in place End of March 2009


• Electing a representative

management committee

(Mancom) that would

implement the policies of

the Steering Committee

(SC)

• Mancom elected 25th

of Jan. 2009 Steering Committee (SC)

• Registering YDF as an YDF WC registered June 2009 Steering Committee (SC)

02.02.2009 Page 13 of 27

NPO

STRATEGIC

PRIORITY

OBJECTIVE

ACTIVITY

INDICATOR

TIME FRAME

RESPONSIBILITY

Communication

To establish an effective communication mechanism that will ensure all stakeholders are informed and that YDF becomes a household name in the Province

• To develop a

communication

strategy

• Strategy completed End of Feb. 2009 Steering Committee (SC)

• Developing a website • Website online End of May 2009 Steering Committee (SC)

• Producing a newsletter • 1st publication End of April 2009 Steering Committee (SC)

• Publishing an events

calendar

• Events calendar completed End of March 2009


• Updating the data base • Updated data base with

regional/geographical map

Mid–Feb. 2009 Steering Committee (SC) ( Francisco)

• Coordinating the

sharing of information

with all the key role

stakeholders in all the

regions

• Regional networks exist End of March 2009


02.02.2009 Page 14 of 27

STRATEGIC

PRIORITY

OBJECTIVE

ACTIVITY

INDICATOR

TIME FRAME

RESPONSIBILITY

Building the Network

To build the network

with events that will

ensure gender equity

and eliminate the

urban/rural divide

• Training female

referees, coaches,

managers, etc.

• 1st training session held and

report available

Starting on 1st of

March 2009 Steering Committee (SC)/SAFA

• Organising an annual

Women’s Day football

event

• Event took place on

Women’s Day

August 2009 Steering Committee (SC)

• Organising an annual

inter-district

tournament

• The street soccer and futsal

were held

From 1st June –

16th

June 09 Steering Committee (SC)

STRATEGIC

PRIORITY

OBJECTIVE

ACTIVITY

INDICATOR

TIME FRAME

RESPONSIBILITY

Capacity Building

To introduce a capacity building programme that will ensure more skill full and empowered organisations

• Providing training in

project management

• 5 persons from every district

trained/certificated

End of April 2009 Steering Committee (SC)

• Doing training in policy

development

• 5 persons in every region


End of May 2009 Steering Committee (SC)

02.02.2009 Page 15 of 27

• Providing training in

financial management

• 5 persons from every district


End of July 2009 Steering Committee (SC)

• Providing training and

workshops on cultural

diversity and the

impact of sport on

culture and socio-

economics

• Training/workshops held

and that attendance

registers reflect a multi-

cultural profile

End Oct. 2009 Steering Committee (SC)

• Conducting a “train the

trainers” (TOT)

programme

• Workshops held End Nov. 2009 Steering Committee (SC)

STRATEGIC

PRIORITY

OBJECTIVE

ACTIVITY

INDICATOR

TIME FRAME

RESPONSIBILITY

FIFA World Cup 2010™ Programme

To develop a 2010 World Cup Legacy programme that would help to ensure mass based participation

• Identify 3 key 2010

Legacy Programmes in

each district

• 2010 Legacy Programmes

identified and adopted

End of March 2009

Steering Committee (SC)/District YDF’s

• Identify the support

needed

• A proposal quantifying the

support needed

Beginning of April 2009


• Consulting local

stakeholders

• Memorandum of

Understanding (MOU) with

relevant stakeholders

Mid April 20 09 Steering Committee (SC)

• Ensuring that all YDF

districts participate in

the Provincial

• A joint strategy exists End of Feb. 2009 and then ongoing


02.02.2009 Page 16 of 27

Governments 2010

Legacy Programmes

To build a provincial wide street football (SF) movement to impact on 2010 and beyond

• Hold provincial street

football (SF) workshop

• Workshop held with

representatives from all

districts

April 2009 Steering Committee (SC)

• Launching provincial

SF movement in one

district to coincide with

the FIFA 2010

Confederations Cup™

• SF movement launched June 2009 Steering Committee (SC)

• Staging two SF

tournaments in the 3rd

and 4th quarters of

2009

• Tournaments staged with

300 teams participating

1st in Sept. 2009;

2nd

in Nov.2009 Steering Committee (SC)

• Implementing SF

facilities project with 1

facility in every district

• Project launched March 2009 Steering Committee (SC)

02.02.2009 Page 17 of 27

9. The Structure

Members of the Steering Committee agreed on the need for a smaller Management Committee

(Mancom) that would take responsibility for the implementation of policy and of the day-to-day

running of the YDF. In this respect they elected 7 members onto the Mancom consisting of 3

metro- and 4 rural representatives.

Participants elected David Abrahams and Francisco Naude as co-chairs responsible for

convening Mancom and Steering Committee (SC) meetings, as well as to ensure the

implementation of the strategic management plan (SMP).

Members of the Steering Committee (SC) furthermore agreed to the appointment of a full-time

coordinator to take responsibility for the operations of the YDF. It was agreed that the co-chairs

would take responsibility for this function until a full-time person is appointed. The co-chairs

were also charged with the responsibility to put together a budget informed by the strategic plan

and present a proposal to the Western Cape Provincial Department of Cultural Affairs and Sport

as well as GTZ.

10. Conclusion

Members of the Steering Committee (SC) participated with great enthusiasm in the workshop

and left with great commitment to implement the various priorities established by the Western

Cape Youth Development through Football (YDF) Conference in December 2008. It was also

very helpful to have representatives of GTZ and officials and political advisors of the Western

Cape Provincial Department of Cultural Affairs and Sport. The level of representatives from the

Department is laudable and demonstrated the importance the government ascribes to this

initiative.

02.02.2009 Page 18 of 27

ANNEXURE I: PARTICPANT ATTENDANCE REGISTERS

24 and 25th of January 2009

02.02.2009 Page 19 of 27

The Western Cape Region Youth Development through Football (YDF) Project

Strategic Planning Workshop 24 – 25 January 2009

Cape Diamond Hotel

Attendance Register 24 January 2009

Name Surname Organization Telephone Fax Email

Mohammad

Groenewald Project Manager

(PM) (Logistics)

021 426 2915

073 826 4959

086 671 1453 [email protected]

David

Abrahams Western Cape Street

Soccer Leauge

(WCSSL)

021 425 4420

083 640 6488

[email protected]

Lazola

Gungxe Western Cape Youth

Commission (WCYC)

021 466 9700

072 225 3772


Allan Da Silva Amandla Kulutsha 021 761 6168

073 056 5030


Michael Tshoko South African Youth

Council (SAYC)


Hannes Bickel German Technical

Cooperation

(GTZ)/YDF

012 423 0880

082 880 1107

[email protected]

02.02.2009 Page 20 of 27

Vernon

Rose Facilitator


Ronald

Gabriel Western Cape

Department of

Cultural Affairs and

Sport (DECAS)


Gordon

Mackenzie Oudtshoorn

Municipality


Klaas Woller German Technical

Cooperation

(GTZ)/YDF

012 423 0886 012 423 0888 [email protected]

Victor

Sijaji South African

Football Association

(SAFA)

072 132 5352


Mkhululi

Msitsana 11 Experience FC 028 514 1109

086 507 6255


Japie

de Bruyn Saldanha West

Coast District

022 714 2226

078 546 2424

022 714 3997

Charminay

Williams

West Coast 027 632 5022

078 986 3795

027 642 7349

02.02.2009 Page 21 of 27

Mbulelo

Sileku TWK Municipality 028 214 3341

083 638 0574

028 214 1289

[email protected]

Francisko

Naudè

MCN Sport 079 901 0106


Peter

Horne West Coast 073 671 7797 027 215 1211 [email protected]

Frans

Bam West Cost 084 684 4221

027 215 1211

[email protected]

Adin Adams

OVCOF 076 596 3461

Vuyani Jack

YCL 079 027 9631 021 497 1951

Ghalieb

Essop Commissioner

Western Cape Youth

Commission (WCYC)

021 466 9700

083 274 9563


Malik

Du Plessis Western Cape Youth

Commission (WCYC)


02.02.2009 Page 22 of 27

ATTENDANCE REGISTER 25 JANUARY 2009

Mohammad

Groenewald Project Manager

(PM) (Logistics)

021 426 2915

073 826 4959


David

Abrahams Western Cape Street

Soccer League

(WCSSL)

021 425 4420

083 640 6488

[email protected]

Lazola

Gungxe Western Cape Youth

Commission (WCYC

021 466 9700

072 225 3772


Allan

Da Silva Amandla Kulutsha 021 761 6168

073 056 5030


Michael Tshoko South African Youth

Council (SAYC)


Hannes

Bickel German Technical

Cooperation

(GTZ)/YDF

012 423 0880

082 880 1107

[email protected]

Vernon

Rose Facilitator 073 208 4713 [email protected]

Gordon

Mackenzie Oudtshoorn

Municipality


02.02.2009 Page 23 of 27

Klaas Woller German Technical

Cooperation

(GTZ)/YDF

012 423 0886 012 423 0888 [email protected]

Victor

Sijaji South African

Football Association

(SAFA)

072 132 5352


Mkhululi

Msitsana 11 Experience FC 028 514 1109

086 507 6255


Japie

de Bruyn Saldanha West

Coast District

022 714 2226

078 546 2424

022 714 3997

Charminay

Williams

West Coast 027 632 5022

078 986 3795

027 642 7349

Mbulelo

Sileku TWK Municipality 028 214 3341

083 638 0574

028 214 1289

[email protected]

Peter

Horne West Coast 073 671 7797 027 215 1211 [email protected]

Frans

Bam West Cost 084 684 4221

027 215 1211

[email protected]

Adin Adams OVCOF 076 596 3461

02.02.2009 Page 24 of 27

Blacks

Safalane G. Waste Man 021 638 6388 021 638 2884

Thabo

Tutu Western Cape

Department of


Sport (DECAS)

021 483 9621 021 483 9623 [email protected]

Earnest

White Western Cape

Department of


Sport (DECAS)


02.02.2009 Page 25 of 27

ANNEXURE II: Steering Committee

Strategic Planning Programme 24 and 25 January 2009

02.02.2009 Page 26 of 27

Youth Development through Football (YDF)

Steering Committee

Strategic Planning Workshop

24 and 25th of January 2009

Cape Diamond Hotel

Cape Town

Facilitator Mr. Vernon Rose

Saturday 24 January 2009

08h30 Registration

09h00 Opening and Welcome, Mr. Hannes Bickel, GTZ Project

09h10 Introductions

09h30 Purpose of the Workshop

09h45 Key Conference Outcomes

10h15 Finalizing Key Conference Outcomes (break-away sessions)

• Mission Statement

• Core Objectives

• Key Programmes

• 2010 Programmes

02.02.2009 Page 27 of 27

11h15 TEA

11h30 Presentation to Plenary

13h00 LUNCH

14h00 Developing Action Plans, Time-frames and Responsibilities (break-away

sessions)

16h00 TEA

16h30 Presentation to plenary

17h30 Closure

Sunday 25 January 2009

08h00 Recap

08h15 Developing Action Plans, Time-frames and Responsibilities (break-away

sessions)

10h00 TEA

10h15 Finalizing Action Plans, Time-frames, etc

11h00 Report back to plenary

12h30 The Way Forward

12h50 Thanks and Closure

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