THE WHISTLE TEA CO.JESSICA BAUER

S5024485

CONTENTS

ILLUSTRATION / CREATION OF NAME & DESIGN

LOGO TYPOGRAPHY / STYLE

COLOUR SCHEME / FLAVOURS

PACKAGING FLAT NETS

PROMOTION / SOCIAL MEDIA

PRODUCT PHOTOS

CREATION OF NAME & DESIGN

THERE WAS A LONG PROCESS WHEN DECIDING ON

THE NAME FOR THIS TEA COMPANY (THE WHISTLE TEA CO.

OR WHISTLE FOR SHORT) AND SYMBOLISM WAS A LARGE

FACTOR THAT WAS TAKEN INTO CONSIDERATION WHEN

GOING THROUGH DIFFERENT NAMES. I WANTED THERE TO BE

A LOT OF HISTORY IN BOTH THE TEA AND THE BRAND ITSELF,

SO HENCE - “WHISTLE” WAS CREATED. THE ‘WHISTLE’ WORD

IN THE COMPANY STANDS FOR THE TRADITIONAL WAY OF

BOILING A KETTLE, AND HEARING THAT WHISTLING NOISE

WHEN THE WATER WAS BOILED. THE TRADITIONAL THEME IS

THEN CONTINUED WITH WALLPAPER BACKGROUND ON THE

FRONT OF THE PACKAGING.

LOGO TYPOGRAPHY / STYLE

THE STYLE CHOSEN FOR THE PACKAGING WAS MOST

‘SHABBY CHIC’, AS WE WANTED TO EMPHASISE AND CARRY

THROUGH WITH OUR “HISTORIC” SYMBOLISM. SHABBY CHIC

GIVES OFF QUITE A RUSTIC AND OLD-FASHIONED FEEL AND

THAT IS WHAT WE WANT THE CONSUMERS TO RECOGNISE.

IN SAYING THAT, THERE ARE PARTS OF OUR DESIGN (EG THAT

SHAPE OF THE PACKAGING) THAT WOULD BE SEEN AS SLEEK

AND MODERN, AND THE STYLE OF COLOURS CHOSEN WOULD

BE SEEN TO BE BRIGHT AND HAPPY - TO STILL ATTRACT THE

YOUNGER MARKET.

THE TYPOGRAPHY FOR THE BRAND WAS ORIGINALLY

ALL COMPUTER DESIGNED - HOWEVER IT WAS EVENTUALLY

ALTERED INTO A HAND-DRAWN DESIGN. YOU’LL FIND THAT

“THE” AND “TEA CO.” WILL BE A COMPUTER BASED TYPE,

HOWEVER THE “WHISTLE” LOGO ITSELF IS HAND-DRAWN.

WE CHOSE TO CHANGE THE WHISTLE TO BE A HAND-DRAWN

TYPEFACE SO CONSUMERS ARE ABLE TO FEEL THAT IT IS

MORE OF A ‘FAMILY COMPANY’ AND THAT IT ISN’T A

MASSIVE PRODUCTION AND DESIGN. WE WANT THE

CONSUMER TO FEEL AT HOME WITH THIS BRAND.

1ST LOGO DESIGN

HAND-DRAWN DESIGN

COMPLETE LOGO

FLAVOURS / COLOUR SCHEME

THE COLOURS THAT HAVE BEEN USED ON THE

PACKAGING ARE BLUE, PINK, AND GREEN AND RED (FOR

CHRISTMAS PACKAGING). THESE COLOURS ARE ALL BRIGHT

AND HAPPY COLOURS AND WE HOPE THAT THEY ARE ABLE TO

PROMOTE WHAT WE STAND FOR, AND THE POSITIVITY THIS

BRAND HAS. THE COLOURS ARE ALL LIGHT TONES AND GIVE

THE OVERALL PACKAGING A VERY NEAT AND PUT TOGETHER

FINISHED LOOK. THE LOGO ON ALL OF THE PACKAGING IS

THE SAME COLOUR AS THE BACKGROUND (E.G. BLUE) WHICH

DOESN’T CAUSE TENSION WITH THE REST OF THE

BACKGROUND. WE DID THIS SO THE LOGO WAS VERY EASY

AND CLEAR TO READ.

OBVIOUSLY, THERE ARE MORE FLAVOURS THAN JUST

THE THREE SHOWN - HOWEVER THESE THREE WERE CHO-

SEN TO BE DESIGNED SO IT WAS CLEAR TO SEE THE RANGE

OF FLAVOURS THIS COMPANY PROVIDES - FROM ORIGINAL

TEAS, GREEN TEAS, TO SPECIAL EDITION (TIME OF YEAR)

TEAS. THE FLAVOURS ARE AS FOLLOWS:

BLUE: PEPPERMINT

PINK: ENGLISH BREKKIE

RED/GREEN: CHRISTMAS CHAI

PACKAGING FLAT NETS

FLAT NETPEPPERMINT TEA

FLAT NETENGLISH BREKKIE TEA

FLAT NETCHRISTMAS CHAI TEA

SOCIAL MEDIA

SOCIAL MEDIA IS A HUGE PART OF TODAYS SOCIETY,

AND YOU WILL FIND THAT MORE AND MORE COMPANIES ARE

USING DIFFERENT PLATFORMS FOR GROWTH. THESE

INCLUDE THE LIKES ON INSTAGRAM, TWITTER, TUMBLR...

THE LIST GOES ON. THE WHISTLE TEA CO. DECIDED TO

INCORPORATE ALL OF THESE INTO THEIR COMPANY, WITH

THE BOTTOM OF THE PACKAGING READING “LOVE WHISTLE

TEA? ADD #THEWHISTLETEACO TO YOUR PHOTOS AND SHARE

THE LOVE!” . YOU’LL FIND THAT THE MORE PEOPLE SHARE

AND HASHTAG THEIR PHOTOS, THE MORE PEOPLE WILL BUY

YOUR PRODUCT.

AN EXAMPLE OF COMPANY GROWTH THROUGH

SOCIAL MEDIA CAN BE THROUGH BLOGGERS ON INSTAGRAM.

THE IMAGE TO YOUR RIGHT IS AN EXAMPLE OF A FLAT LAY

THAT A BLOGGER MAY UPLOAD TO THEIR INSTAGRAM, A

TTRACTING MANY NEW POTENTIAL CUSTOMERS. BLOGGERS

WITH A LARGE FOLLOWING WILL OFTEN POST A PHOTO FOR

FREE IF THE COMPANY SENDS THE PRODUCT TO THEM FOR

FREE, HOWEVER SOME MAY CHARGE A COST TO

POST/REVIEW THE TEA. THIS IS KNOWN AS A

SPONSORED AD/VIDEO.

PRODUCT IMAGES