the why and how of giving and raising money
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Christine Graham [email protected]. t. The Why and How of Giving and Raising Money. Critical Ideas. How does money get raised? Why do people give? How do donors vary? How to find and interest donors? How do you feel about giving? How will your attitudes affect your work?. - PowerPoint PPT PresentationTRANSCRIPT
Christine [email protected]
How does money get raised?Why do people give?How do donors vary?How to find and interest donors?How do you feel about giving?How will your attitudes affect your
work?
The BasicsLevels of givingUpward movementRatios Balance
$$$$$$ Major Donors: 40-60%
$$$ Transition donors: 20-35%
$ Grassroots and Community donors 10-20 %
In thanksTo support the missionTo build communityTo feel goodBecause they can…other reasons?
HIGHER DONORS
To change the world To affect policy To achieve major
goals Psychic ‘return on
investment’ To acknowledge good,
efficient business practice
LOWER DONORS
To repay To help someone
needy To keep a community
resource To feel part of a cause
Understand why people will give to you
Where are those people?Get their names, info, connectionsPrioritize: top, middle, bottom
prospectsFocus on the top
Provide infoEducateOffer hands-on experiencesFocus on their likely interestsMake it personalFind the right social avenues
Not too early, not too lateAsk wisely, not too little, not too
much!Be personalLISTENRespond non-defensivelyBe specificThink on your feet
THANK!Draw your donor into the
organizationAsk for adviceAsk for helpAsk for timeAsk for introductionsTreat your donors like insidersAlways make it personal
Knowing the donor…not just the biographical data, but what makes him tick
Being sincerely interested Understanding what will interest him
Finding interest points Asking questions
If you don’t like people this isn’t for you!
People Paper Phones Parties Proposals Paperless Planned Gifts
Which methods work for which donors?
Think CreativelyListen Open your mind to new ideas…and
not just your own!Take criticism thoughtfullyStick to values, not habitsTry to understand
Consider the Life Cycle Pyramid:
Planned giving
Endowment
Capital campaigns
Special projects
Annual giving and memberships
I welcome your questions, so do be in touch: Christine Graham [email protected] www.cpgfundraising.com 802-862-0327
You are welcome to use my materials, but please request permission and acknowledge the source!