the wide world of mobile solutions for wineries embracing mobile to engage your audience & ...
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The Wide World of Mobile Solutions for Wineries Embracing Mobile to Engage Your Audience & Increase Revenue. Mobile Solutions to Engage Your Consumers. Lee Little Founder & CEO, Bar-Z There is a Lot G oing on in the Mobile Space! Native Apps Vs. Web Apps - PowerPoint PPT PresentationTRANSCRIPT
The Wide World of Mobile Solutions for Wineries
Embracing Mobile to Engage Your Audience &
Increase Revenue
Mobile Solutions to Engage Your Consumers
Lee Little Founder & CEO, Bar-Z
There is a Lot Going on in the Mobile Space! Native Apps Vs. Web Apps Responsive Design Websites Vs. “Mobi” Sites New Mobile Technology
Why Go Mobile? Engages Your Audience with Media, Unique
features, Navigation & Commercial Messages Expands Your Reach - Locally &
Internationally Creates New Communication & Revenue
Opportunities Offers tailored experiences for different –
Areas/Regions Topics – History of your wine region,
winery tours, education Audiences – Connoisseurs,
inexperienced wine drinkers
Creates an environmentally-friendly “Green” guide
Connects with the Technology Generation! Millennial wine market is the fastest
growing wine segment
62% of Americans own a Smartphone with web access 88% of Americans aged 18-29 own a Smartphone
By the end of 2013, there were more mobile devices on Earth than people!
64% of affluent app users say they view brands with apps more favorably
The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of Smartphones
55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant
Overall app use in 2013 posted 115% year-over-year growth!
Join the Mobile Revolution!
Native Apps vs. Web Apps Both Options Present Advantages & Disadvantages – Ideally Provide Both
Native Apps – Designed for iPhone or Android, Downloaded from App Stores Mobile Native Apps are Critical
As of last year, apps from retail businesses took up to 27% of consumer’s time
Web Apps – “Mobile Friendly” Websites Mobile-Friendly Websites Affect Your Brand
67% of consumers say they are more likely to purchase from a mobile-friendly website over one that is not optimized
Mobile internet usage is predicted to overtake desktop internet usage by 2014
Two Mobile Website Options:1) Responsive Design Website
Single Website designed to be accessed by any type of device Website adjusts to the size of the user’s screen
2) Separate Mobile Website or “.Mobi” site Different URL for desktop & mobile site Senses device type & responds with appropriate page Provides access to frequently visited pages, but not necessarily all pages
Native Apps vs. Web AppsFeature – Quality Native App Web App
Popularity & User Experience Excellent Average
Offline Data Access Yes No
Uses All Hardware Features Yes No
Platform Agnostic No Yes
Gaming Experience Superb Clunky
Technology/Programming language Objective C HTML/JavaScript
User needs to install anything on the phone? Yes No
Updates need to be installed Yes No
Performance Excellent Clunky
Revenue sharing model (iTunes/Android Market)
70/30 100% to Developer
Distribution & Review System App Store Not available
SEO No Yes
Responsive Website or Separate Mobile Website?
Again, both options present pros & cons but Responsive Design Websites appear to be the best option:
One Website, Many Devices – Responsive websites have one URL & the same HTML code regardless of
device Provides a great user-experience across many devices & screen sizes Easier for users to share, interact with & link to than content that lives on a
separate mobile site
Recommended by Google – Easier & more efficient for search engines to “crawl” Google states that responsive web design is its recommended mobile
configuration & an “industry best practice”
Easier & Less Expensive to Manage – Changes to website are only done once
Responsive Design Website
Native Smartphone Apps Apps are coded in a different programming language for each device “operating system” or
“OS” Apps are downloaded from different app stores for each operating system
Apple iOS Devices = App Store Android OS Devices = Google Play
Apple iPhones / iPads & Androids are the dominant technologies
iPhone & AndroidDominate the Market
Native apps are GPS-based & offer location-aware information:
Where Am I? What’s Around Me?
Location-Based Features Include: Integrated Mapping Dynamic Distance Measurements
– How far away is the next winery? Turn-by-Turn Routing
– How do I get to the winery? GPS Triggering - Proactively alert users when
they have reached a location “Around Me” Features – Display a map based
on the user’s location
Native Apps Provide Better“Location-based” Information
New Mobile Technology New Mobile Technology can be used in
Innovative Ways Engage Users Deliver Educational Information Increase Revenue Promote Events
iBeacons QR Codes Push Notifications Passport & Loyalty Programs Social Media Integration Digital Coupons In-App Advertising Fun Interactive Elements
Digital Souvenirs Contests
iBeacons New Technology Introduced by Apple Indoor Positioning System
Location-Aware, Context-Aware Sends notifications of items nearby – Coupons
A small hardware device and Smartphone “speak” to each other using Bluetooth
QR Codes QR Codes are two-dimensional
barcodes that can be scanned with a Smartphone to bring up information
Perfect for bringing up content that cannot be triggered via GPS
QR code scanner is embedded in application
Use QR codes to create display signage for users to scan Information about varietals History of the winery
Push Notifications Allows you to send out short “tweet-
style” notification messages to app users New Winery on the App Upcoming Events Winner of Contest Announced
Keep your app “top of mind” & users coming back
Users are prompted to opt-in to receive push notifications
Notifications are sent when app is open, minimized or closed
Users dismiss notification after viewing
Passport & Loyalty Programs A loyalty and exploration mechanism
Akin to a real-world Passport, frequent visitor card, loyalty program card, etc.
Create an interactive component for users
Increase visitation & spending at participating wineries
Encourage repeat use of your app
The user visits and/or purchases at a participating location, receives a ‘stamp’ on their Passport
After a number of stamps have been collected, the user can redeem for a reward
Collect User Information Stay connected with
consumers and build your lists
Collect user information for email newsletters, contests, etc.
Completely customizable to your desired text, field labels, formats and what’s required for submission
Go Social! Connect with Users through Social
Media
Build “Word of Mouth” Online
Free Marketing!
Users can “Like” your organization or member wineries on Facebook and “Follow” you on Twitter
Users can “Share” information from apps to their friends & family via social media
Twitter “tweets” Facebook Status Updates Email
Offer Digital Coupons Use for promotional offers to
encourage additional consumer spending – Onsite events & Festivals Merchandise in Gift Shop Partner with Local businesses
Restaurants B & Bs Local Attractions
Redeemable to discourage over-use
Add Advertising to Support Your Goals Off-set the cost of the
technology Promote Events Work with partner businesses
B&Bs, Restaurants, Local Attractions
Banner ads Full screen interstitial ads Sponsored Listings Ads click through to specific URL
landing pages
Use In-App Advertising
Offer Fun Interactive Features
Mobile Solutions Development Firm
Located in Austin, TX
Founded in 2005, Over 300 apps and over 2m downloads
Full-Digital Platform Software-as-a-Service
We Build & Manage Your apps Central Content Management System Mobile Responsive Design Websites iPhone & Android Native Apps
Bar-Z Creates Mobile Solutions
