the winners of the bologna licensing trade fair · brand: miraculous ladybug. licensor: zag studio....
TRANSCRIPT
THE WINNERS OF THE BOLOGNA LICENSING TRADE FAIR
The Jury
Bologna Licensing Awards 2020
• Cecilia Padula, Senior Director Programming Multibrand, ViacomCBSItalia
• Federica Pitascio, TV Programming and Marketing Manager, Rai Ragazzi
• Ivan Colecchia, Senior Vice President Global Development, Kidz Global
Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana e Leolandia
Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
Best Preschool Licensing Project:Capsule Collection Chicco Miraculous
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Original Marines, Filippo Laterza
Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
Best Kids Licensing Project for Girls:Barbie by Filippo Laterza for Original Marines
Brand: Nerf
Licensor: Hasbro
Agent: --
Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo
Motivation: For the link generated between the brand theme and the stylistic feature of the product and for having transposed the game essence in an original way on a consumer good such as footwear
Best Kids Licensing Project for Boys:Nerf for Scarpe & Scarpe e Scarpamondo
Brand: Dragon Ball
Licensor: Toei Animation
Agent: Starbright
Partner: --
Motivation: For the ability to regenerate the brand and to adapt its values with the iconicity of the consumer products and collections made
Best Teen Licensing Program:Dragon Ball
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Zaini
Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels
Best Adult Licensing Project:Cioccolato Zaini for Barbie
Brand: MTV
Licensor: Viacom CBS
Agent: --
Partner: AW LAB
Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign
Best Retail Licensing Project:MTV for AW LAB
Brand: Pink Panther
Licensor: MGM (Metro Goldwyn Mayer)
Agent: WildBrain CPLG
Partner: Monnalisa
Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand
Best Kids Licensed Fashion Project:Pink Panther for Monnalisa
Brand: La Casa di Carta (La Casa de Papel)
Licensor: Netflix
Agent: CAA - GBG
Partner: Diesel
Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series
Best Adult Licensed Fashion Project:La Casa de Papel for Diesel
Brand: Bing
Licensor: Acamar Films
Agent: MDL (Maurizio Distefano Licensing)
Partner: --
Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property
Property of the Year:Bing
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: --
Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary
Property of the Year, Special Mention:Barbie
Brand: Geo Ranger
Licensor: De Agostini
Agent: --
Partner: --
Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone
Best Kiosk Project:DeAgostini Geo Ranger
Brand: Gapchinska
Licensor: Eugenia Gapchinska
Agent: MDL (Maurizio Distefano Licensing)
Partner: Malia Edizioni
Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products
Best Licensed Publishing Project:Gapchinska for Malia Edizioni
Thank you