the winning business plan
Post on 21-Oct-2014
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Prepare the winning business planTRANSCRIPT
THE WINNING BUSINESS PLAN
April 2014
RICHARD WEISZ
CRITERIA
• Management • Compelling technology, product,
service or market position • Sustainable differentiation • Addressable market size • Exit strategy • Investment structure and terms • Compatible co-investors/ Cap Table
DOCUMENTS REQUIRED TO RAISE FUNDS
• Executive summary
• Investor deck
• Pitch deck
• Detailed financials
OBJECTIVE
• Do your homework
• Compelling story
• It takes time
• Documents evolve
BIZ PLAN
• 20-25 pages/slides
• 12+ pt. Font
• Stand alone document
GRAB INTEREST QUICKLY!
1. HEADER
• Company name
• Company location / contact info
• Tag line
2. COMPANY OVERVIEW
• Most important section
• What does company do
• Unique, clear, crisp value proposition
3. TEAM
• Team that can develop the company
• Deep rooted expertise in intended market
• Team that exudes confidence
• Why would I trust you with my $$$
4. OPPORTUNITY
• Addressable market
• Clear market need / way to take advantage of that need
• Aha! moment
5. SOLUTION
• Technology, product, service
• Proof of concept / MVP
• Milestones / current status
6. GO TO MARKET STRATEGY
• Marketing strategy
• Sales distribution channels
• Specifically targeted customers
• Core competency
7. COMPETITIVE ADVANTAGE
• Competition
• Sustainable competitive advantage
• Barriers to entry
8. BUSINESS MODEL
• How do you make money
• Who are your paying customers
• How do you know they will buy
• Risks clearly identified
9. FINANCIAL PROJECTIONS
• Historical (if any) plus 3-5 years
• Top line (Revenue, COGS, G&A, S&W, M&S, NOI)
• Cash flow estimates 3-5 years
10. FUNDING
• $$$ hard cash invested & by who
• $$$ you need now and later
• Use of proceeds
• How and when will you return $$$
TIPS
• Use clear concise language
• Do not use industry acronyms
• Be creative with your idea
• Be creative in the formatting
• Don’t be creative with plan structure
• Include all required sections
MYTHS
My idea is so obvious that…
• I don’t have to include a marketing and sales strategy
• I don’t have to include financials
• I don’t need management
• I need to be creative and not follow convention
SAMPLE FINANCIALS 2012
Actual 2013
Actual 2014 Est 2015 2016 2017 2018
Revenue
COGS
Net Rev.
G&A
M&S
S&B
Total Exp.
NOI
REMEMBER
• Have a good story to tell
• Tell a good story
• It is a competition
GOOD LUCK!
RICARDO WEISZ [email protected]