the wolfpack

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 The Wolfpack (Magnolia) Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Page 1: The Wolfpack

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Wolfpack (Magnolia)

Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles

Project Manager: Sean Bello [email protected]

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Overview of Campaign This report recaps our marketing efforts for THE WOLFPACK. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email (110K+) 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com (National/Local) 6.  Online Print Ad Campaign – In Campus Circle 7.  Retail Promotion – With CINEFILE (next to the Nuart) in West L.A.

The campaign has 2,913 clicks (includes 2,472 bitly clicks), 7,254 content related page views to date. Social Media interactions – 286. Facebook reach was 4,022.

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Print Ad Example

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Original Content

Page Views – 506

SM Interactions – 241 Website Traffic 733,000/month

Unique Visitors – 466,000/month

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Social Media – Facebook Boost

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 637K+ to date. Clicks – 214

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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Dedicated Email

Delivered – 21K+ Opened – 1,695

Clicks – 210

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Campus Circle

Newsletter Emails – 21K+ Opens – 1,500

Weekly Newsletter Campaign Clicks– 17

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Calendar Listing

Page Views – 93 Website Traffic 733,000/month

Unique Visitors – 466,000/month

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Film Trailer

Page Views – 227

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Social Media #1

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Social Media #2

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Social Media #4

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Social Media #5

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Sweepstakes Page #1

Page Views– 2,244 SM Interactions - 37 Entries – 990 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status

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Sweepstakes Page #2

Page Views– 989 SM Interactions – 8 Entries – 467 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status