Natalka Warner

THE WOMEN IN BLACK

The Women in Black had a primary and secondary target audience.

A primary target audience is who the film is originally aimed at. For the women in black this was teenagers and young adults as this group

of society is not only the most into horror films but they would have either grown up with Daniel Radcliff or grown up watching him from a very early age. This would be the films primary target audience as this age group not only tends to like horror films but they might also want

to see how well Daniel Radcliff is as an actor.

A secondary target audience is who the film catches as viewer or are potential viewers. For the women in black this would be the mature

adults or the middle age members of society that are likely to be middle class as these people have either read the book or seen the stage play.

TARGET AUDIENCE

The Women in Black was marketed by using lots of different platforms and to lots of different potential audiences. For example, the marking was aimed at people that like

horror especial super natural or ghost horror. As The Women in Black is a super natural ghost horror as would appeal most to people tat like this genre of film.

The primary target audience is young adults and teenagers this is why a heavily used media platform used by The Women in Black is the web as that is were young people

spend a lot of their time and where it is therefore easiest to grab their attention.

The other places where marketing was prominent is Television trailers of the film, promotions of theatre tickets also bill boards and other places that contain space for large posters such as bus stops this was done in order to capture the films secondary audience of mature adults and middle aged people these places would aim to catch their attention

on their way to and from work.

In my personal opinion I think that The Women in Black marketers used the appropriate marketing material for the film because the marketing material that they used managed to catch both their primary and secondary audience attention in order to make them go and

watch the film I also believe this had a lot to do with the success of the film.

MARKETING

The Women in Black had a very successful release as The Women in Black film beat is budget for the entire film,

which was $17,000,000, in the first weekend alone ,as in its first weekend it earned $20,000,000, which put it in second place just behind the chronicle for most amount of money

made. and was a box office smash hit as in total The Women in Black has earned its self $127,730,736. Meaning that in America it was the most successful Hammer Horror film

and also The Women in Black is the highest grossing British horror film in the last twenty years.

THE RELEASE

Every film has a production budget and The Women in Black is no different

Production Budget this relates to how much a film costs to make. The Women in Black cost an approximate

$17,000,000 ,witch equates to about £10,559,006. To make The Women in Black.

THE COST

I think the film The Women in Black was a very success full because it targeted a large and wide ranging audience this means that The Women in Black had a large impact on the

amount of people that went to watch this film.

THE SUCCESS OF THE FILM

THE END