The work of the current White House Communications Team impacts the general public’s perception of the public relations profession.

Strongly disagree Strongly agreeSomewhat disagree Neither agreenor disagree

Somewhat agree0

20%

40%

60%

80%

100%

5.2%

11% 10.6%

38.2%35%

W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N

0

20%

40%

60%

80%

100%

When asked about various aspects of the performance of the overall White House Communications Team, PR executives agreed that they...

83.7%80.2%

63.5%

36.3%32.0%

15.7%13.3% 11.6%

Constantly change their

views/statements

Distortthe truth

Purposefullylie

Do theirbest

despite the circumstances

Are treatedunfairly bythe media

Are strategic in their

approach

Act like PRprofessionals

Work hard to explain the

administ-ration’spolicies

W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N

How would you rate the impact the individual team member’s workhas on the image of the public relations profession?

Percentage of respondents who chose “negative” or “very negative.”

0 20% 40% 60% 80% 100%

90.7%

89.9%

56.5%

35%

31.2%

28.3%

Sean Spicer

Kellyanne Conway

Michael Dubke

Dan Scavino

Hope Hicks

Sarah HuckabeeSanders

W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N

If the current President of the United States invited you to join the White House Communications Team, would you accept his invitation for any of the following positions?

Percentage that would not accept the position.

0 20% 40% 60% 80% 100%

89.4%

89.5%

79.4%

83.6%

82.8%

88.2%

Press Secretary

Deputy PressSecretary

Director of StrategicCommunication

Director of Social Media

Director of Communication

Counselor

W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N