the world of colors part 3 of 4

THE WORLD OF COLORS:

An overview of the meaning of colors. From red to turquoise.

TABLE OF CONTENTS:

Page Title: Page Number:

I. Colors & Marketing 3A. Facts & Statistics 4B. Color Based on Gender & Shoppers

19

C. How to Use Color 24II. Color Profiles 30

A. Color Profile: Black 31B. Color Profile: Blue 37C. Color Profile: Green 43D. Color Profile: Orange 49E. Color Profile: Purple 55

Page Title: Page Number:F. Color Profile: Red 61G. Color Profile: White 67H. Color Profile: Yellow 73I. Color Profile: Others 79

III. Color Symbolism Around the World

86

A. Color Symbolism: China 87B. Color Symbolism: India 106C. Color Symbolism: Japan 120

IV. Company Profiles 129V. The World of Color: Overall 140VI. Work Cited 144

COLOR PROFILE:EAST VS. WEST-

Energy

Good Fortune

Heat

Joy

Love

Money

Prosperity

Worn By Brides

Action

Anger

Danger

Energy

Excitement

Love

Passion

Valentine's Day

RedEa

st:W

est:

Compiled By author from: empower-yourself-with-color-psychology.com

COLOR PROFILE:FACTS-

Encourages Appetite

A High Visibility Color

Creates a Sense Of Urgency

High Energy Pulls Consumer Focus

Red:

Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com


Anger

DangerWarnin

g Red

Negative Views:

Compiled By author from: writeontrack.ie Images sourced from: Google images

COLOR PROFILE:HOW IT AFFECTS US-

Red:

• Stimulates human body functions

• Affects nerve impulses• Increase blood pressure• Increase heart rate

• Stimulates people to make quick decisions

• Amount of red used relates to the level of energy perceived

COLOR PROFILE:COLOR USES-

Popu

lar

For: • Agriculture

• Cars• Clearance

Sales• Food• Technology Que

stio

nabl

e Fo

r: • Health Care

• Household Goods

Unp

opul

ar F

or: • Airlines

• Energy• Finance

Red:

Compiled By author from: blog.marketo.com


DeathFunerals GhostGodlyMourni

ng PurityRighteousn

essSadness

AngelsBrid

es CleanlinessDoctors HospitalsPeacePuri

ty Weddings

WhiteEast

:Wes

t:Compiled By author from: empower-yourself-with-color-psychology.com


Used to Promote Feelings of Safety

Associated with Sterility

Used in Charitable Organizations

Used in Low-fat Dairy Products

White:



ColdDista

ntWint

er White

Negative Views:



White:

• It’s a color that shows neutrality

• Stimulates creativity

• Represents a beginning & has positive connotations


Popu

lar

For: • Health Care

Que

stio

nabl

e Fo

r: • Airlines• Agriculture• Cars• Energy• Household

Goods• Technology U

npop

ular

For

: • Finance• Food

White:



Clarity

Imperial

Learning

Nourishing

Sacred

Solid

Caution

Cowardice

Happiness

Hope

Joy

Warning

Yellow West:

East

:

Compiled By author from: empower-yourself-with-color-psychology.com


Attention Grabber for Window Shoppers

Use to Promote Kid Products

Used for Leisure Products

Produces a Warning Affect

Yellow:



Irresponsible

Unstable

Yellow

Negative Views:



Yellow:

• Stimulates logic centers of our brains

• Stimulates mental activity

• Generates Muscle energy

• It carries the promise of a positive future


Popu

lar

For: • Energy

• Food• Household

GoodsQ

uest

iona

ble

For: • Agriculture

• Health Care

Unp

opul

ar F

or: • Airlines

• Cars• Finance• Technology

Yellow:


COLOR PROFILE:GOLD-

Pros

peri

tyTradition

alValuable

WealthGold

Compiled By author from: writeontrack.ie


Dreamer

Greed

Gold

Negative Views:


COLOR PROFILE:SILVER-

Glam

oro

usGraceful High Tech

SleekSilver:Compiled By author from: writeontrack.ie


Dreamer

Insincere

Silver:

Negative Views:


COLOR PROFILE:TURQUOISE-

Heal

ing

Protection SophisticatedSpiritual

Turquoise:

Compiled By author from: writeontrack.ie


Envy

Femininity

Turquoise:

Negative Views:


WORK CITED:• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.

<http://coschedule.com/blog/color-psychology-marketing/>.• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.

• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.

• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.

• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July 2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.

• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.

• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.

• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.

• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.

• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.

• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.

• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.

• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic 4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.

• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.

• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.

• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.

• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.

• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html>.

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